in the political aspect for easyJet, its opportunities are government allowed it to purchase new aircrafts, and the government may guidance or assistance to easyJet to expand its business. In addition, the relationship between European countries is the element that influence easyJet's business. A good relationship makes EU politically stable, and that helps the economic growth of easyJet. However, along with the changes in political, that also bring threat to easyJet. Such as government made a strict
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com/news/it-management/easyjet-targeting-improved-crm-system-as-profits-fly-high-3249382/http://www.computerworlduk.com/news/it-management/easyjet-targeting-improved-crm-system-as-profits-fly-high-3249382/http://www.computerworlduk.com/news/it-management/easyjet-targeting-improved-crm-system-as-profits-fly-high-3249382/http://www.computerworlduk.com/news/it-management/easyjet-targeting-improved-crm-system-as-profits-fly-high-3249382/http://www.computerworlduk.com/news/it-management/easyjet-targeting-impr
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BTEC Business Strategy Unit : 7 Task : 1 LO : 1 1.1 Strategic context and terminology Strategic planning is important for any organization. A clear understanding of the process of strategic planning is crucial for successful implementation of the same. This chapter focuses on mission, vision, objectives, goals and core competencies of TNT, issues involved in strategic planning and also different planning techniques. Mission statement: A mission statement is a role, or purpose, by which an
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Statement of easyJet 3. Competitive Analysis (Porters five competitive forces) 4. Marketing Mix 5. SWOT Analysis 5.1 Internal Analysis – Strengths and Weaknesses 5.2 External Analysis – Opportunities and Threats 6. Situational Analysis 7. PEST Analysis (Marketing Plan) 8. Conclusion 8.1. Strategic Issues facing the airline Industry 8.2. easyJet’s future 9. Appendices 1. Introduction and History A successful example of a European no frills airline is easyJet. Stelios Haji-Ioannou
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Price, Placement or Place and Promotion. When these elements of marketing are analysed with the Easyjet case study, it gives a good example as how the 4P’s help an organization scale to new heights with increased sales and customer base. T hey are; Product:- In the respective case study as Easyjet is a airline industry, its main f leet consists of Airbus A320200, Airbus A319 and Boeing 737-700. Easyjet is a budget airliner and intended to attract business customers and leisure travelers spending lesser
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recession to be competitive against Ryanair and Easyjet? Table of Contents 1. Introduction ………………………………………………………………………………………………….. 3 2. Methodology …………………………………………………………………………………………………. 4 3. Short History 3.1 British Airways ……………………………………………………………….……………………5 3.2 Easyjet and Ryanair………………………………………………………………………………..6 4. Prior to the Recession 4.1 British Airways ……………………………………………………………………………………..7 4.2 Easyjet …………….………………………………………………………………………………...8
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easyJet financial analysis Before I analyse the financial performance for easyjet plc, let me first introduce little background of the company. Easyjet is a low-cost European point-to-point short-haul airline, it use its cost advantage and number 1 and number 2 network positions in strong markets, to grown to become Europe’s leading airline. According to the information from the financial statements and news, the easyjet’s performance are as follow: 1. Profitability. Company’s profitability
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fThe Low-cost Orange Flying Machine: The Case of easyJet Introduction The colour orange is increasingly becoming synonymous with the firm easyJet as it has become one of the world’s most profitable low-cost airlines (Alamdari and Fagan, 2005). This paper examines the basis of their success and argues firstly, that easyJet from its inception essentially adopted and stayed with the original low-cost model that was pioneered by Southwest airlines in the USA. Moreover, this is a model that has
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P1, P2 Internet marketing The internet has the power to connect in a lot of different ways, the internet connect computers from all over the world with each other. Because of this reason it’s a very powerful communication channel, what a lot of businesses use for their marketing. By using the internet they have got new tools to get in connection with potential customers, segment and target, and by using the internet they can serve their customers better. Customers get the opportunity to be in contact
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success of EasyJet. Then it will conclude with their contribution to the success and development of the organisation. Outline of EasyJet EasyJet is one of the most successful low cost airlines in Europe, and the UK’s largest airline, carrying over 55m passengers a year. Sir Stelios Haji-Ioannou founded it in 1995, with the vision of creating a customer focused brand that would revolutionise the concept of air travel. More than fifteen years on, EasyJet is Europe’s leading airline. (EasyJet plc. 2015)
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