business. Alibaba market through its three trading around the world to millions of buyers and suppliers engaged in online business.Three online marketplaces: focuses on serving importers and exporters in the international market, domestic trade in China market, and, through an associated company, to promote Japanese exports and the domestic market in Japan.In addition, Alibaba is also on the international market with a global wholesale trading platform for smaller, you need small quantities of goods
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Running Page: “eBay in Asia” Assignment #5 “eBay in Asia” MKT 505 International Marketing Dr. Deborah Hill 1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. eBay is an online auction site that works as the middle man of buyers, sellers, and businesses. They allow sellers and buyers to auction or sell their products or services on their site for a
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how eBay enter the Chinese market and state problems why eBay failure problems in China compare to Tao Bao. We will introduce EBay, compare and contrast between eBay and Tao Bao, also, we talk about reasons failure in China. Introduction to EBay EBay which is a management that allows people from all over the world to buy and sell items, auctions and shopping online. EBay was founded on 4th September 1995 and by name Auction web of Pierre Omidyar in California. People can sell goods on EBay over
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Supplementary Material for Taobao In 2002, the population of Chinese internet users was, although small compared to the US, around 59 million, representing a 4.6% penetration rate. By 2006, China already had 137 million internet users or had a 10.5 % penetration rate--about 43.1 million (31.5%) of them shopped online by the end of the year, transaction from C2C e-commerce had reached US $2.9 billion. In 2003, Alibaba.com, one of China's biggest business-to-business e-commerce firms, invested 100
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Case Analysis # 3 Question 1 Why has Taobao Marketplace succeeded online when eBay has failed? Taobao approached advertising very differently than did eBay China. eBay’s approach was to invest heavily in its marketing campaigns in China, and to sign exclusive contracts with almost all the major Chinese websites. These contracted websites then were forbidden to sell advertisements to eBay’s competitors. This exclusion was important to Taobao, since it badly needed publicity. To deal with this
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eBay first entered the Chinese market in 2002 by acquiring a 33% stake in its local counterpart, EachNet, followed by a full acquisition a year later in 2003. Critically assess eBay.s choice of market entry strategy for China, listing both the advantages and disadvantages of its acquisition strategy. As we know, eBay’s China expansion strategy can be considered as failure, despite the fact that eBay entered this potentially rewarding market with caution. This cautious strategy was very unusual
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market entry strategy for china Advantages • Reducing risk – Acquiring 33% of the company for 30M$ allows a slow and gradual entrance to the Chinese market. –After assuring success, the value had grown by 2.5 times, with a market share of 85%, they acquired the rest of the company for 150M$. • Established domestic company – EachNet was a significant player in the Chinese online auction market and controlled more than 50% of the market share. EachNet was the Chinese EBAY, with sensitivity to
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consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad. Taobao Marketplace (formerly "Taobao") was launched in May 2003 by Alibaba after eBay acquired Eachnet, China’s online auction leader at the time, for USD 180 million and became a major player in the Chinese consumer e-commerce market. To counter eBay’s expansion, Taobao
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Comparison of eBay.com and Alibaba.com Thomas Liquori o h T a m i L s o u q . i r e m Digitally signed by Thomas Liquori DN: cn=Thomas Liquori, email=thomasliquori@a ol.com, o=thomasliquori.me, l=New York, NY Date: 2010.09.05 16:57:16 -04'00' 12/16/2009 Professor Reddi: BUS451 By: Thomas Liquori, Danauda Benjamin, and Anca Barbu EBay.com Introduction .................................................................................................................
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Module 1 Case Assignment International Business E-bay in Asian Markets The international American company eBay has suffered significant financial loses in the Asian markets due to the industrial powerful country of China which has an unmatched presence on the website Asian markets. The solution for eBay’s company is come up with strategic selling plan to overcome and beat down China’s on line selling leading industry, in addition, it would be extremely beneficial for eBay’s company to lower
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