Strategic Management: ‘Making eBay Work’ Case Study Abstract The following report will analyse the methods and strategies eBay have used in order to gain competitive advantage over its rivals to become the largest auction site in operation. Introduction eBay is a worldwide e-commerce business that has well and truly reaped the rewards of the internet revolution. The company operates on a global level, boasting several acquisitions of competitors to boost its market share, housing underneath
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Introduction This case study is going to introduce the acquisition of eBay and PayPal, and why eBay decided to acquire PayPal, what happened after the acquisition, and my recommendations about eBay’s acquisition strategy. I will start with the backgrounds of these companies. In PayPal's official website, it described itself as “ the safer, easier way to pay and get paid online. The service allows anyone to pay in any way they prefer, including through credit cards, bank accounts, PayPal Smart
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recommendations on International Commercial Strategy for eBay. As a result from operations in China, there were some lessons to be learned from the unfavourable result of the so-called alliance of eBay and EachNet: * Think globally, act locally – cultural differences can create a strong constrain with the customers and it is necessary to adapt to the local market and its preferences. * Never underestimate your opponent – eBay was outperformed by its competitors that were able to satisfy
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proposition of Alibaba.com, a leading B2B online market place in China with 53.8% market share. Founded in Dec. 1999, Alibaba provides both suppliers and buyers an easy to use online interface where they can match their needs. The report team considered this as an innovation because other than those typical challenges faced by innovative companies; Alibaba also faced specific challenges such as the lack of credit system in China when it was first founded, the severe pressure from capital investors
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proposition of Alibaba.com, a leading B2B online market place in China with 53.8% market share. Founded in Dec. 1999, Alibaba provides both suppliers and buyers an easy to use online interface where they can match their needs. The report team considered this as an innovation because other than those typical challenges faced by innovative companies; Alibaba also faced specific challenges such as the lack of credit system in China when it was first founded, the severe pressure from capital investors
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increase the customer base, have more information exchange and to build momentum to increase its influence, it has a team of three countries, i.e. Japan, China and Britain. * Brand popularity Alibaba has strong brand popularity and it is difficult to find another B2B ecommerce with such huge brand influence power and brand popularity in China. Alibaba has been doing the scientific marketing efforts for the global customers since many years and has used it to establish a good reputation and brand
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diversifying themselves by adding a new segment to their company, the online gaming segment. Other companies already operate successfully within the Internet industry (e-tail) or in the book industry. Those companies are CanGo’s competitors. EBAY: eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In short, the company is a giant marketplace used by
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E-commerce in China E-commerce has been greatly developed in both United States and European countries when we look at the success of eBay and Amazon. However, according to researchers at IDC (International Data Corporation), it is forecast the annual Asian sales outside Japan, including Taiwan, Hong Kong, South Korean and India, charged ahead at 38% a year through 2007 eBay sales (Miller, 2004). E-commerce not only creates business opportunities, but also helps enterprises save money and operate
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Krishna Burberry: Burberry moved manufacturing work overseas to China (offshoring). This involved the closure of their factory in Rhondda, causing 300 jobs to be lost in Rhondda. Consequently staff were crying when given the news and protests were held, causing the reputation and brand image to worsen in the short-term of Burberry as a result of making such an unethical move. This was a large concern as Burberry provided well-paid, quality employment, so the 300 job cuts in Rhondda meant a sad
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Amazon vs. eBay Choice of Investment James Reitnour Strayer University ACC 557 Professor Frank Gorbey September 2, 2013 Amazon vs. eBay Choice of Investment Deciding between two stocks to invest in can be like attempting to predict what number will come up next on a roulette wheel; it is a gamble to say the least. However, by following the first major rule about investing in a company, namely doing your homework, it is possible to make an informed choice between two companies. The choice
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