brought on by necessity. For years the Swiss were world leaders in the watch industry. In 1974 their worldwide market share was 30%. Then the Japanese actively began to produce and market quartz watches, which the Swiss viewed as a passing fashion. Quartz digital watches were, however, no fad and by 1983 the Swiss share of world markets for watches had fallen dramatically to 9%. The Swiss manufacturer SMH carried out extensive research in its watch markets and carefully analysed patterns
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Business Strategy: Zara’s Strategic Vision The ‘fast fashion’ is one of the most innovative strategies of Zara, is based on going faster than the idea itself. Zara’s power is its speed: moving from the tendency to have the item in the store hangers. The fashion industry was a balanced range of movement of business was almost non-existent and known, knowing that each season lasts three or four months, then there are four or six months of sales. The difficulty of the sector companies to change
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| FASHION PHOTOGRAPHY | | TABLE OF CONTENTS 1. Executive summary 1 2. Introduction 2 3. History 4 4. Popular digital cameras 6 5. EXECUTIVE SUMMARY The purpose of writing this report is to enhance my knowledge on the topic that most interests me. Fashion photography is an essential part in the fashion world. The scope of writing this report is to
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Fashion media is a term used by the fashion industry to communicate about a brand to prospective consumers. The medium of communication comprises of public relations, advertising, sales promotion and several others. The traditional methods of communicating the availability of a new product through lifestyle magazine is now taken over by the new ‘two way' method of communication that includes advertisements as well as feedback from the customers1. RELATED ARTICLES Adidas-Reebok Merger Fashion journalists
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The response for the poem “Barbie Doll” The poem “Barbie Doll” by Marge Piercy seems to be a strange poem. When I first read it, I thought that is a poem for children, but the ending of the poem is weird. Then I read it again many times. I remembered that one time, when I was in my art class. We were talking about the image of the Barbie Doll and the American culture. The body shape of the Barbie Doll was changing over time to meet the standard which depends on the culture and society at the specific
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I personally view a lot of things as art. I love to shop, so therefore I guess my favorite art design would have to be fashion design. Fashion design is art to me because of the way the designer is able to capture our attention just through a piece of fabric. I enjoy bright colors, which seem to catch my eyes. I respond to a work of fashion design by the way a design is put together. How I look in the garment when I put it on. I also think about the shoes, and accessories that I would chose to compliment
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COMPETITIVE ADVANTAGETHE CASE OF ZARA FASHION CHAIN Sunhilde CUC, Simona TRIPA University of Oradea, Faculty of Textiles and Leatherworks, e-mail: hectic@rdslink.ro, tripasimona@yahoo.com, Keywords: Company Strategy, Competitive Advantage, Operational Effectiveness, Strategic Positioning Abstract. In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European fashion market. Finally within the clothing
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Johnson didn't exist, we would have to invent her, simply to remind ourselves that fashion can be fun. She's the original wild child and set to paint the town pink!" (www.betseyjohnson.com) Betsey Johnson is not only a reminder to all that fashion can be fun, but she is also a reminder to all that individuality and uniqueness can absolutely define greatness. In a fast-paced, unpredictable industry like the fashion industry, it can be difficult for designers to remain true to their own vision and
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Community art As I walk around my town and neighboring town, I find myself looking at all the older style buildings that are in great shape after all these years. I have come across a very large Victorian style house that has caught my eye numerous times while driving by. There is a stone outside with the house’s history stamped on it. This house was built in 1888 by the founder of Alma, MI. His name was Almy Wright. This was a mansion that he had built for his family. This 2 story wood structure
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you see that “z” you automatically think of the four stylish best friends known as Yasmin, Sasha, Cloe, and Jade that most girls wanted to be when they were younger. The were liked by many girls and some boys. Bratz is an American product line of fashion dolls and merchandise. Four original dolls were released in 2001 – Yasmin, Cloe, Jade and Sasha, and 2015 a Fifth Girl was added to Bratz called Raya, making her the Fifth official Bratz. They featured almond-shaped eyes adorned with eyeshadow, and
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