Integrative Case Analysis – Competitive Strategy eHarmony Industry Structure and Value Creation/Capture From times immemorial, with the possible exception of Adam and Eve (whose marriage was probably made in heaven anyway), finding a life partner on Earth has been a difficult task. Wars have been waged, monuments erected and kingdoms won and lost, in partner-acquisition endeavors. People have used numerous techniques, institutions, practices and systems over time to try to perfect the art of
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eHarmony Case By: Mayra Trujillo And Jonathan De La Roca eHarmony was founded by Neil Clark Warren and Greg Forgatch. Mr. Warren being a psychologist focused on marriage and family also wrote 9 books on love, marriage and emotional health. He has also spoken on seminars and conferences as a relationship expert. Warren knowing he was good at his job decided to take his work to the next level, he did decided to help people with mate selection
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eHarmony SWOT Analysis * Strengths * Well-defined competitive space (Marriage-Minded Singles), Long-term compatability * Endorsed by Christian organizations * מאושרה על ידי ארגונים נוצריים * Able to convert active members to paying members 3 times as effectively than competitors * Distinguished by Personality profile and patented matching algorithm * מתאפיין בפרופיל אישיות ובאלגוריטם האמאמת אישיות אשר מוגן תחת פטנט. * Extensive Relationship questionnaire
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How, How Do I Love Thee? A Rhetorical, Rhetorical Analysis The search for a soulmate always lurks in the minds of single young adults. People want someone who possesses similar qualities, yet at the same time, they want someone who will fill their flaws and make them a better person. For some, this process of finding the perfect partner can take years upon years, but the 21st century technology of online dating sites now allows prospective users to find potential dates within a few days. While
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eHarmony A. eHarmony is currently having difficulties acquiring customers who are nondomestic, have not yet tried online dating, and those who are not thinking about marriage. They are enduring this with determined competitors in the market place. They need to be able to market themselves without any detriment to their current client base. B. One pro to expanding into the global market place would be to affect and acquire thousands of untapped users. eHarmony has proved to be very successful
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eHarmony Business Case – Suraj Vadhul + Mauricio Jaramillo Executive Summary eHarmony, founded by Neil Warren and his son-in-law Greg Forgatch in 1998, is one of the leading online dating sites that helps singles in their search for long-term and serious relationships. Today, eHarmony has13.8% of the U.S. dating service market with over 33 million registered users. In the year 2003, eHarmony joined the elite group of companies in the online dating sector achieving a cumulative revenue of 1 billion
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Case study: eHarmony Concepts of a case study: General to specifics. The economic, strategic and business logic of the industry. What are the choice, pros, cons, trade off. Intro eHarmony: online dating site for marriage-minded individuals. It combines extensive relationship questionnaire, patented matching system and guided communication. Information good of eHarmony: individual match. Match: eHarmony biggest competitor. I. Overall view of the industry | Size | Information
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RESEARCH ARTICLE An investigation on the specific causes which weaken online dating websites’ efficiency Weiyi Zhang University Bridge Writing Introduction Since online dating started 20 years ago, it has developed into a mature industry. In the U.S, over forty million citizens have memberships to online dating websites; however, less than half of online dating users have turned virtual dates into real ones. Even more surprisingly, after the last decade’s rapid growth, the proportion still
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9-709-424 JULY 1, 2008 MIKOŁAJ JAN PISKORSKI HANNA HAŁABURDA TROY SMITH eHarmony Greg Waldorf, the CEO of eHarmony, was in his car driving down the Interstate 10 Freeway after a day-long meeting with eHarmony’s senior leadership team. The sole purpose of this October 2007 meeting was to decide how the company should address recent competitor actions. After many deliberations, Waldorf’s executive team was able to identify four strategic options. Now, Waldorf and Greg Steiner, the President
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respectively. Now that has been changed to 27 for men and 26 for women. People started following cohabitation before marriage. Also, 60% of those who married in early 2000s had lived with their future spouse for two years before getting married. EHarmony followed the concept of filling personal information and questions for selecting the right partner to their customers. The problem is that they need to fill 436 questions including basic information; it takes around 1.5 to hours. Customer feels too
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