The Happy Meal promotion by McDonalds in Singapore in 2000 where McD’s customers could buy a Hello Kitty or Dear Daniel doll for $2.60 Singapore dollars caused such a frenzy (and a ruckus too) that it has caught the interest of both the media, global marketers and academics alike. In the end, this Hello Kitty McToy promotion increased the interest and sales for McDonalds; but with a different consumer; and not the intended target group - the prepubescent girls and boys! The reasons for this unexpected
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COMS 354: The Visual Culture of Crime Kristina Ezhova 260454703 April 9, 2015 “Monster”: Misogyny, Racism, and Popular Culture Kanye West is a prominent figure in popular culture nowadays and his reputation is quite complicated and conflicting. West is acclaimed as one of the best rappers of this era, and is celebrated as a successful entrepreneur and fashion designer. However, he is also frequently condemned for his outspoken personality and offensive attitude. From numerous acceptance speech
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transfer of goods or services are completed between the seller and the consumer on a broad scale through various channels of communication. There are other sources that provide different definitions of marketing aside from the previous mentioned. The American Marketing Association (AMA) defines marketing as the following; “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit
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be defined as commercial films that are made by major entertainment studios or companies that are owned by international media conglomerates. Because of better financing, these films can afford more expensive actors, wide releases, and are sold at popular retail stores. This has become known as the studio system. Films made by major studios or companies that are not owned by a media conglomerate but are distributed by a company owned by a media conglomerate (see Lucasfilm) are also considered to be
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Mattel Case Study Dolls facing new challenges on the global market I. Executive Summary Mattel produces and sells various toys around the world and among these Barbie fashion doll is the flagship. This product was criticized from more aspects from other cultures of Aisa where the lifestyle Barbie represents is not commonly accepted. On the other hand privacy issues were raised by parents regarding the digital marketing activity of Mattel, as rights of children are related in this market. Mattel needs to
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SONY “The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy – a term used by the Americans in the 1950’s to denote a bright youngster.” Sony was originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) and was founded by Masaru Ibuka and Akio Morita. (The History of the Sony Corporation) In 1958 they changed their name to Sony Corporation because it was easier to pronounce in any language and according to Ibuka the name emphasizes
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early twentieth centuries, massive shifts occur. Regarding work, exchange, and technology; America in the World; politics and power; as well as ideas, beliefs, and culture, the evolution between the centuries have changed the significant themes throughout the United States. Work, exchange, and technology play a huge role in Americans lives throughout each century. People rarely used money; services and products were paid for mostly through trades and barters. Home and work were not separated;
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Shifting Scopes: Redefining Media in an Ever-Converging Society Through the application of convergence theories, governmental policies and previously conducted research, it is clear that the impact of media platform consolidation and convergence is an ever relevant factor in the changing face of our perceptions of technology and the distribution of media content. In order to adapt to the ever-shifting scopes of media, one must be readily adaptable and compliant when it comes to distinguishing
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Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and
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02-43-244-01 Tues Mar 31, 2015 Americanization in Canada Americanization is the influence of the United States on the culture of another country. The influence extends on another countries cuisine, popular culture, technology, political techniques and business practices. Americanization refers to a process of acculturation by populations to American values and cultures. Canada and the United States are allies and trading partners (Gravelle 135). The two countries share a rich history of cooperation
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