Mountain Man Brewing Company Mountain Man Brewing Company (MMBC) also known as “West Virginia’s Beer”. MMBC developed its brand equity as a symbol of toughness, authenticity, quality and uniqueness this with several other factors made MMBC successful. This legacy was started by Guntar Prangel in 1925 when he reformulated an old family recipe with quality ingredients. Brand Equity is defined as the $$$$ value contained in a specific brand. High alcohol content that appealed to the blue collar market along
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avoiding it. Brand Equity It can be defined as the “stored value built up in a brand for achieving competitive advantage.” Several Ways of Gaining Brand Equity * Resilience of the brand, its intrinsic strength as compared to the competitive brands. * Trials and test marketing of new products as brand extensions. * Premium prices secured by the company for the existing branded product and product extended products. Several Ways of Gaining Brand Equity * Leverage
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5 Major Product Communication Strategies Used In International Marketing by Smriti Chand Marketing Some of the important product communication strategies used in international marketing are as follows: A product can be marketed abroad only with the help of a communication strategy, which is what conveys the promotional theme to consumers abroad, allowing them to form perceptions about the product, spelling out, in turn, the quantitative and qualitative sales for the manufacturers. Keegan has
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Branding Strategy.... Building brand equity. “The branding strategy is creates strong brand values which have resonance with the customer and are relevant for the extent of the customers life cycle.” Learning objectives The first step in implementing a branding strategy is to understand the risk involved in the different strategies. After that, we will explore the implications of the different strategies on adding new products and incorporating acquired brands into the portfolio
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Walnut Venture Associates: Case Questions (HAND-IN) (1)Angel investors are affluent individuals who provide capital(money) for a business start-up. Angel investors usually receive convertible debt or ownership equity in return for their investment. Angel investors are different from venture capitalists since angels typically invest their own funds meanwhile venture capitalists manage pooled money of others in a professionally-managed fund. There are 2 forces exacerbating the trend towards the
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ECFS895 Private Equity Investment AFC Term 1 CBD 2015 Dept of Applied Finance and Actuarial Studies Contents General Information Learning Outcomes General Assessment Information Assessment Tasks Delivery and Resources Unit Schedule Learning and Teaching Activities Policies and Procedures Graduate Capabilities Changes from Previous Offering Important Notice Standards Required to Complete the Unit Satisfactorily 2 2 3 3 7 8 10 10 12 15 15 15 Disclaimer Macquarie University has taken all reasonable
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unique. A product can be quickly outdated; a successful brand is timeless.” Stephen King (WPP Group, London) The main objective of this study is to measure the brand equity of a product, with the help of a Brand Asset Valuator. Successful Brand-Building today is the fact that: "A World of Brands" even more than it is a competition within categories. Consumers find it not only possible, but desirable, to select among
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lot of attention from investors in this sector. The sector had grown by four times the growth of the overall US economy and the average growth for the last fifteen years had exceeded 10% per year. It is shown in Exhibit 2 with commitments to Private Equity rising to a level of $85.3 billion in 1998. The other strong aspect of the firm was the team which Stanton had assembled. The team was highly experienced with an exceptional track record in technology sector investments. Also, Ben Ball and Neil Garfinkel
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Exconom is a company specialising in cable and smallbore pipe-laying technology. The company started life as a technical division of a major utility. It gained its independence as the result of a venture capital backed management buyout (MBO) three years ago. The company now has 21 employees and a turnover of just over £4 million. The company’s competitive edge comes from its technological capabilities with ‘mole’ excavating tools. This is equipment that can lay cables and pipes underground without
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------------------------------------------------- Assignment 1 Does the land of Venture Capital have a national competitive advantage for Private Equity? Checcarelli Betti Francesco Hawlasewicz Maja Janssen Wim Kees Irina Müller Doing Business in Emerging Markets Fall Term 2014 04. November 2014 Abstract This assignment conducts an analysis of Israel using Porter’s Diamond model with a focus on the Private Equity industry. The aim is to understand if Israel has a national competitive advantage for the PE industry.
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