IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Idrees Akbar, waheed Naseer, Shoaib Ahmed Amin , Abdul Muqtadir , Hafsa Zia, Urooj Shafique Department of Management Sciences, the Islamia University of Bahawalpur Pakistan, Abstract: To be a leading company, it is a massive task to build brand loyalty. Brand is the only word that differentiates the goods and services from the other ones. Therefore the dominated companies spend a lot
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This article explains the concept of brand equity in a specific industrial marketing setting. Studies do point out cases where price and the hard tangible factors of the physical product do not fully explain the purchase decision. The purpose of this study: To explore the existence of brand equity in a specific business-tobusiness product setting; To investigate the sources of brand equity and its appropriate communication channels; The relative importance of brand relative
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Inventory Management at Big10Sweaters.com case study 1. Unit Unit Sales Sale Price Cost Revenue Cost Margin Ohio 2,300 $120 73.88 $276,000 $169,924 $106,076 Michigan 1,468 $120 73.88 $176,160 $108,456 $67,704 Purdue 890 $120 73.88 $106,800 $65,753 $41,047 eBay 342 $50 60.88 $17,100 $20,821 ($3,721) Totals 5,000 $576,060 $364,954 $211,106 Overhead: $120,000 Net Profit: $91,106 After paying 25% to the venture capital firm, $22,776.50, the net profit before taxes would
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CHAPTER 1: 1.1 Introduction Strong brand equity had become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. The research focused on the importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer-based brand equity on consumer’s perceptions of a brand
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THE BASICS OF PRIVATE EQUITY With its bright performance in 2010, Indian PE has re-emerged in good shape from the turbulent times of the global credit meltdown and subsequent economic retrenchment. Deal activity has rebounded more quickly than in other Asia-Pacific markets, the exit markets are healthier than ever and capital continues to pour into an expanding number of domestic and international PE funds. Investment in P.E. firms adds value and managerial capacity in companies that are in need
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Risks with Capital Valuations Seth M. Gunn American Military University FINC 625 8 June 2014 Risks with Capital Valuations Attracting both capital research and capital valuations will start when you, as the entrepreneur, walk into a venture capitalist’s office and present your idea. That meeting is the key that may unlock the door to untold amounts of funding, backing, and support. Venture capitalists want to see a business model that has been thoroughly mapped out. This includes the tracing
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BUSINESS CONCEPT AND STRATEGY Smart Charge functions as a mobile battery-sharing application to all iPhone users seeking sustainability in their battery life. Unlike ChargeBite or Juice Pack Air Case, we provide a superior service at a lower price, targeting an infinite market of potential consumers. My venture aims to solve issues related to mobile battery usage, acknowledged by the fact that society has become increasingly dependent on the capabilities of our particular smartphone carriers
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Question 1: Beyond Telecommunications should focus on two existing market segments: C due to its needs for a User Friendly Phone Interface and segment D due to its needs for International Access. These two segments comliement Beyond’s key competitive advantages in the market they are currently serving. Customers today are willing to pay a premium, in order to receive the benefits of the reliability of service when using their devices internationally; in addition the user-friendly devices and
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PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration
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VENTURE CAPITAL There will be entrepreneurs who will be technically qualified but they will not be having the required amount of capital to finance their business. Venture capital is a type of funding for a new or growing business. It usually comes from venture capital firms that specialize in building high risk financial portfolios. With venture capital, the venture capital firm gives funding to the startup company in exchange to the returns in the future. IMPORTANCE OF VENTURE CAPITAL FINANCING
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