to high context culture. Americans would feel it difficult to decode Bulgarian’s encoding, while language barrier makes Bulgarian’s fail in encoding information expected from Americans. This is apparently a communication difficulty. 2. Ethnocentrism Ethnocentrism is the tendency to believe that one's ethnic or cultural group is centrally important, and that all other groups are measured in relation to one's own. The ethnocentric individual will judge other groups
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F23, F60, L20, M14, M30 I. INTRODUCTION EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (1969). The strategy of the organization is characterized by three factors: ethnocentrism, polycentrism and geocentrism. Hence, the original name - EPG. A little later, Wind, Douglas and Perlmutter (1973) extended this model by another factor - regiocentrism. The extended model is known as EPRG model, in short. This model aims to
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department) Diversity is valued because things would not be they way it is today if we did not have it. It make everyone different. 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocntrism can be defined as “the preferencing of an individual’s culture over the cultures of any other group.(wisegeek)” Ways that ethnocentrism can be determed in society is by the way that someone looks, or dresses. It can so be determed my the way they do things or the food that
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by culture. Your culture also influences the way you think, which naturally affects the way you communicate as both a sender and receiver. Another thing also discussed in this chapter are the negative cultural attitudes like Ethnocentrism and Stereotyping. Ethnocentrism means when a person is judging another culture solely by the values and standards of ones own culture. Another thing they also talked about is recognizing variations in a diverse world and there are eight ways; (1) contextual (2)
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he music they are studying 5. In what ways does world music study require an interdisciplinary approach? because not only is the music itself being studied, but the culture is being studied as well. 6. What is ethnocentrism? Have you ever experienced it ? Ethnocentrism: The unconscious assumption that one’s own cultural background is “normal”while that of others is “strange” or “exotic”. I have experienced this, when i was younger i always thought that other cultures were really
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Crash is a movie that debut in 2004. This controversial movie displayed racism, ethnic relations, differences in social class and much more in Los Angeles, California on the west coast of North America. The movie showed the connection of people’s lives over a 36 hour time span. The 36 hour time span illustrates tense actions throughout the city and in each character’s life. The movie was approximately an hour and a half and displayed everything and more within that time. It interlocks the life of
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to accomadate and get a variety of inputs and to build upon each other. No one will have the same answer as somebody else and to have that variety will only make us grow and help each other get through life. 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? This is when we will completely judge a person or society based off of our own beliefs or standards and values. I believe that this is not good because that person or community could be a great help
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biggest factors in contributing include: a very poor understanding of the French market place, the out standing issues and cultural differences between the two nations and two completely different approaches to business and everyday life. The ethnocentrism of the American leaders counterbalanced by French national issues was a major factor. Michael Eisner was indeed powerful and seemingly arrogant which also contributed to the problems. The business plan assumed that the people from all over Europe
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interdisciplinary approach when studying World Music because there is so much music from so many different cultures that you can not have ethnocentrism. You can not view a different cultures music as “strange” because if is different. It is hard for one to not think one type of music is “different” because most of us have been only listening to one cultures form of music. 6. Ethnocentrism is the thought that one’s own cultural background is normal and others backgrounds are “strange”. I am defiantly guilty of
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require an interdisciplinary approach? The world music study requires an interdisciplinary approach because music needs to be looked at and studied through different disciplinaries and through all aspects. 6- What is ethnocentrism? Have you ever experienced it? Ethnocentrism is the analysis of another cultures music based on the traditions and attributes of ones own
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