portfolio. The juxtaposition of brands is one of, but not the sole, element necessary for the development of a brand portfolio, which is a combination of a brand ensemble and key competences born out of organisational savoir-faire. By analysing the evolution of the L’Oreal brand portfolio, this work shows how the brand ´ combination within a portfolio is a key factor for company development, growth, and risk management. It is a crucial phase to understand L’Oreal’s competitive ´ advantage. Keywords brand
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Institutional Theory Part One Introduction of Institutional Theory What are institutions? The general understanding of institutions can be defined as a set of formal and informal rules of conduct, made by humans that facilitate coordination or govern relationships between individuals, organizations or government. Examples of institutions include laws, regulations, customs, social and professional norms, culture, and ethics. Selznick (1949) notes that "the most important thing about organizations
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global productive force together with the economies of the developing countries is promoted by the effective combination of the economic factors in different countries. Liberalization of trade is the nature of the global trade and based on this nature globalization include many concreted features. Firstly, global trade has
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Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach ..
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Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach
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Negotiation Theory Types of Negotiation Table of contents 1. Introduction 2. Negotiation Theory: Foundations and Approaches 2.1. Basic concepts of negotiation 2.2. Negotiation approaches: An overview 2.2.1. Structural approach 2.2.2. Strategic approach 2.2.3. Behavioral approach 2.2.4. Processual approach 2.2.5. Integrative approach 2.3. Summary of approaches 3 Types of Negotiation Negotiation Theory and Practice: A Review of the Literature “major public
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January 2012 / Published online: 15 May 2012 Ó Springer-Verlag 2012 Abstract This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the
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"Why is Sex Fun? is the best book on the subject I've read. This lively exploration of our sexual heritage offers fascinating reading for anyone curious about why lovers do what they do." -Diane Ackerman, author of A Natural History of the Senses "I am so jealous of Jared Diamond, for he writes with such an elegant simplicity! Here, he takes a loot at the endlessly fascinating topic of human sexuality His convincing arguments should persuade xm that there are very special reasons why we evolved to
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Introduction The aim of this paper is to provide an explanation why nowadays the European Union has such a strong Court of Justice (the Court). The paper is composed of four main parts. In the first part we will present a brief overview of the evolution of the Court of Justice through time. The second part deals with the creation of the legal doctrines as a means of empowerment of the Court. In the third part we will discuss the cooperation between the national courts and the Court, and finally
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International Journal of Economy, Management and Social Sciences, 2(2) February 2013, Pages: 31-36 TI Journals International Journal of Economy, Management and Social Sciences www.waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes
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