LEG 500028016 November 28, 2010 1. Betty drove three hours in one hundred degree heat. Explain if that fact has any bearing on deal whether or not the dealer must perform in accordance with the published advertisement. No I don’t think it really mattered if Betty drove three hours in 100 degree heat whether or not the dealer must perform in accordance with the published advertisement. If the dealership advertised the car at a cheaper price it should not have mattered whether Betty
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Advertising and Communication Law: Bait and Switch Betty drove three hours in one hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. No I don’t think it really mattered if Betty drove three hours in 100-degree heat whether or not the dealer must perform in accordance with the published advertisement. If the dealership advertised the car at a cheaper price it should not have mattered whether Betty came
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Environment | | 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove three hours to get to this particular dealer has no bearing on whether the dealership has to honor the published advertisement. However the dealerships ad was misleading. The advertisement was a major factor in Betty’s decision to endure the three hour drive. Just
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Commission Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair” (Facts for Business). There are many types of advertisements, which make it difficult to regulate, but some include catalog, children’s, alcohol, contests, credit, and even weight loss or other health advertisements. Through the variety of advertisements, there are also many ways for advertisers to participate in deceptive advertising including those
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Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Ms. Betty, unfortunately, was privy to what many advertisements do to the consumer. They bait the consumer to come and buy with a wonderful price product that is offered, needed, or can be afforded by the consumer! Then sales person switch another product because the original product “went fast” or sold. This is one
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bearing on whether or not the dealer must perform in accordance with the published advertisement? The Federal Trade Commission defines bait advertising as an enticing but insincere offering for a product or service where the advertiser has no intention or desire to sell. Instead, the purpose is to entice the consumer to buy another, usually higher priced, item or service that is more advantageous to the advertiser. The primary purpose of bait advertising is to identify potential buyers of the type
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Ethics & Corp. Governance | Bait and Switch 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Betty driving for three hours in 100 degree weather has nothing to do with whether the dealer should perform in accordance with the published advertisement or not. According to Section 87(2) of the Restatement (second) states that “an offer which the offeror should
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Bait and Switch Name Professor Law, Ethics, and Corporate Governance Date Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The amount of time it took for Betty to travel to Rally Motors is no more significant than the weather and temperature. Because Betty experienced a great deal of inconvenience traveling to the dealership through extreme heat for an extended
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three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The dealership only cast a wide net over the area in the form of its advertising. It is commonly accepted that the dealership was advertising to the masses. The dealership may have had a target market segment in mind, but it would be in no one’s expectations for a specific advertisement to reach one particular person. Likewise
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Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness
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