THE FASHION CHANNEL CASE STUDY: In reference to the case study, Dana Wheeler can invest in one of the following 3 scenarios to generate better output for ‘The Fashion Channel’ (TFC): Scenario1: Broad appeal to a cross segment of Fashionistas, Planner & Shoppers and Situationalists Advantages: Investing in marketing and advertisement campaign for new target segment, will lead to increase in the rating from 1.0 to 1.2 and also increase in average viewers. Disadvantages: Since there
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A guide to the trends in fashion logistics 5a Market Place Wokingham Berkshire RG40 1AL United Kingdom www.total-logistics.eu.com Trends in fashion logistics The fashion business continues to change and develop, offering particular challenges for the supply chain. Competition is intense, discretionary spending is limited and customers are changing the ways in which they buy. This forces everyone in the fashion supply chain to be more creative and responsive in order to stay ahead of the ever-changing
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2009 and an overview of the marketing mix for both our brand Seventeen as well as Teen Vogue. In conclusion, I have proposed 3 recommendations to better target our audience, build better brand equity, as well as expanding our distribution channels. These recommendations include narrowing our target market, creating a television show, and building a brand store. Thank you giving me this opportunity to analyze the industry and marketing mixes of both brands. In addition, I hope that
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Analysis The Fashion Channel is a network dedicated to fashion twenty-four hours a day, seven days a week. Since it was founded in 1996, it has successfully achieved profit growth above the industry average rate and steady revenue. TFC reaches more than 80 million households in the United States, and targets a wide variety of demographics, specifically, viewers between the ages of 35 and 54. Impressed by The Fashion Channels’ success, other markets such as CNN and Lifetime started adding fashion related
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The Fashion Channel Case Write Up Summary Beginning in the year 2006, the fashion channel has suffered from fierce competition from other channels, which are non-dedicated fashion networks. Both the viewership and the revenue increase were dropped down sharply. Actions need to be taken immediately to drive the company back on track. There were at least two impediments lying ahead, like the TFC did not know well in viewer’s interest, awareness, perceived value, it may cause the loss of the viewers
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|Case Study | |MEDIALOGIC | |Tracking TV viewership through People Meter | |
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Traackr Influencer Marketing Platform ASOS Case Study: Build a Successful, Scalable, and Sustainable Brand Advocacy Program How did a leading global brand inspire organic advocacy among their most ardent customers with lean marketing practices? What business challenge did Asos face? ASOS is a leading online fashion retailer and premier fashion destination for millennials across the globe. Generating $1.35M in revenue, sales growth is + 40% year-over-year and marketing spend remains
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Task: This is a group case assignment. Turn in one paper for your team. The purpose of this case is to apply the concepts of market segmentation. In the case, The Fashion Channel (TFC) needs to strengthen its competitive position. It is planning to spend more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007. It is exploring using a new segmentation and positioning strategy to implement these new promotions. Start with the Critical Thinking wheel
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.......................................................................................... 3 3.0. Gap’s current channels strategy’ analysis: ....................................................................... 4 3.1. Gap’s market segmentation: ........................................................................................ 5 3.2. Gap’s Current Channel Chains:................................................................................... 6 3.3. Gap’s Directional
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experienced unprecedented success in its productions, until recently when it began facing challenges that have hindered their optimum growth. These challenges and the solutions are proposed and explored in this paper. The first major challenge Disney faces are that its characters are no longer appealing to the current generation. In this case, characters such as Mickey Mouse and Winnie-the-Pooh which were a huge success fifty years ago, no longer receive that kind of recognition today that they did
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