2013 GERRAROOM MARKETING PLAN Gerraroom Marketing Plan * Table of Contents 1. Executive Overview a. Description b. Mission Statement c. Product Mix 2. SWOT Analysis 3. Social Media Market Analysis 4. Target Market 5. Differentiation and Positioning 6. Marketing Mix d. Product e. Price f. Place g. Promotion 7. Control Measures / Action Plan 8. Appendices 9. References | 3445667910 | Executive Overview * Dictionary
Words: 2419 - Pages: 10
------------------------------------------------- 1. Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? ------------------------------------------------- A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel -------------------------------------------------
Words: 14030 - Pages: 57
that by targeting this market, we can successfully occupy this growing market of professional, fashion conscious women. In addition, we will be able to target those women who have certain medical conditions, like obesity, pregnancy, and diabetes, but still want to wear the latest fashions in foot wear. Using our existing high profile positioning in the foot care market will allow us to quickly grow market share in this very important demographic group. With excellent channels of distribution, and name
Words: 7095 - Pages: 29
BUS4003 Retail and Channel Management Merchandising Management in Retailing: Vendors, retailers, customers Dr. Kenneth K. Kwong Department of Marketing and Management Week 9 Merchandise Management • Merchandise management is a process by which a retailer attempts to – offer the right quantity of the right merchandise – in the right place at the right time and – meet the company’s financial goals or profit objectives • Retailers need to be in touch with and anticipate what customers
Words: 1464 - Pages: 6
create a want for your product? Explain What stage of the product life cycle is your product? Will you offer any warranties with your product? Define your target market Market Segmentation Research Who are you going to sell to? Describe this group in detail. population growing? How old is your market? What do they like to do? What things are important to them when purchasing this type of product? What do they use the product for? What segments will you be targeting your product
Words: 655 - Pages: 3
G7664242M | DATE: 13 JUNE 2012 Name of Lecturer: Suandi Andy Table of Contents BACKGROUND 3 INTRODUCTION 3 MARKETING MIX 4 Product 5 Price 8 Promotion 8 Place 10 MARKET SEGMENTATION 11 Geographic segmentation: 12 Demographic segmentation: 12 Psychographic segmentation: 13 Behavioral segmentation: 13 FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR 13 Cultural factor: 14 Social factor: 14 Personal factor: 15 Psychological factor: 15 COMMUNICATION MIX 15 Advertising:
Words: 4433 - Pages: 18
Contents 1.0 Executive Summary 1 2.0 Introduction 2 3.0 Environment Analysis 3 3.1 PESTLE Analysis 3 3.2 SWOT Analysis 6 4.0 Analysis of the Organisations Competitive Advantage 8 5.0 Evaluation of Current Marketing Strategy 9 6.0 Segmentation Targeting & Positioning Analysis 9 7.0 Recommended Objectives and Goals 10 8.0 Recommend Marketing Strategies 11 9.0 Conclusion 12 Bibliography 13 Tables Figure 1 Vans Logo 3 Figure 2 Vans Category Model 4 Figure 3 Vans Shoes
Words: 3599 - Pages: 15
vitality of this extraordinary brand while continuing to develop a business which remains relevant to ever-evolving markets and consumer tastes. The following pages outline Burberry’s strategy under each of its five key strategic themes. Our strategic themes Leveraging the franchise Intensifying non-apparel development Accelerating retail-led growth Investing in under-penetrated markets Pursuing operational excellence Today, the business built upon this brand is distinguished by: • Multi-category
Words: 2745 - Pages: 11
necessary to fulfill customer demand and is managed within supply chain management (SCM). SCM can be defined as “the management of upstream and downstream relationships with suppliers and customers in order to create enhanced value in the final market place at less cost to the supply chain as a whole” (Christopher, 1998). Hence, SCM refers to all of the processes, technologies, and strategies that together form the basis for working with internal as well as external sources of supply. As SCM
Words: 3289 - Pages: 14
external factors affecting the fast fashion industry most importantly in H&M’s case is the transportation cost and price of oil | External factors change in the markets of production. Raw material prices have increased; cotton prices for example almost doubled in 2010. H&M has to adapt to changing conditions but always in accordance with their business concept – to offer customers fashion and quality at the best price. | There is a mix of external shocks in the fast fashion industry: * Economic slowdown
Words: 4139 - Pages: 17
