CEC - PR campaign 1. Problem identification: Following surveys conducted the company decided to put in place the present PR campaign in order to change negative attitude towards CEC, to raise awareness among young adults and to improve the image through involvement in social issues. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crisis as well. According to the surveys
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Nothing had ever seemed more perfect and beautiful to Matti Raspel than the river just a mile from his house. Matti first came across the river when he was taking a bike tour. As he rounded a corner, the rough gravel threw him from his bicycle, sprawling him in front of an obscure path. Like a snake, curiosity coiled around Matti’s body until it had complete dominance over him. He followed the winding path through bushes and vines. Loose dead branches clinged to him, occasionally scratching him
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strange in he tree. ZZZ! Suddenly five bees zoomed past me. The sun was shining it wa s a beatiful day of summer. The leaves were green. I was wearing black shorts with a blue shirt. I kicked my soccer ball around for a little bit more until more bees zoomed past me. Finally I stopped playing with my soccer and put it away. I went over to see what the strange object on the tree was. I ran over and you wouldn't believe your eyes if you saw that. It was a bee hive! I climbed up the tree and looked
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crunch of the odd dead leaf that I stepped on. Each leaving a discomforting echo to die in front of me into the endless darkness. The grass that followed the path was dull and grey as if it had lost all of the will and desire to live. One lone Willow tree, that looked as if its back was hunched, drooped in the front yard of house and swayed in the winds of nothingness. Beneath the trees leaves was a wooden swing, rocking back and forth on
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species of tree was selected to be the outgroup because it is an American Beech being compared to a group of oak trees. Outgroups serve as a basis for comparison for the rest of the organisms in the group since they share no similar characteristics
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Wood is one of the most widely used materials in the world. For a wood extension project, I decided to extend my plank of wood physically and conceptually. I decided to create a phone from a plank of wood and turn it into a persuasive poster in order to raise awareness of being present, being mindful of everything that the "now" moment contains. Wood is clearly a natural resource. At the spiritual level, trees help people become more aware of the connections with something larger than themselves
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The Railroad I was by the ol’ well out back fetching some water when I came across an injured bird. Seem to me like a baby and I wasn't just gonna leave it out there in the bitter December ground. Couldn’t even see the green in the grass. He would have frozen to death so I took him in and made him a bed outta hay and leavings of sheep hair over in the corral. I nursed the little fella to full health. His wing was battered like he’d been in a tussle or something. Perhaps his poppa got upset at his
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Introduction The American Basswood tree, Tilia americana, has become a staple in both urban and forested areas from Missouri to Maine. Also referred to as the American Linden, the tree has both historical and ecological significance. In the Northeast, Native Americans used the fibrous Basswood for rope, mats, nets, and baskets. The sap of the tree as well as the leaves and cambium were consumed in various ways. The Iroquois in particular used the bark of the tree for bandages and other medicinal purposes
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Giant, giant was the only word i could use to describe it, nothing i've ever saw could come close to the height of this tree, it towered over me, swaying in the wind displaying its shameless beauty. Imagine me, but smaller and much more energetic. This was a really bad combination considering this: I could climb trees faster than a compulsive liar could tell a lie, actually this wasn't a bad thing actually, except i was curious, and as the saying goes: Curiosity killed the cat. Yeah, this was especially
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misty mountains. I watched the soft yellow rays of its light filtered through the thin leaves of a far-off Paper Birch tree. Suddenly I shivered in the morning chill and decided that I ought to occupy myself by setting out to explore. So I embarked crunching noisily down the gravel driveway and slogging through the muddy front yard. There I rounded an enormous ancient oak tree that had a double roped swing hanging from one of its branches. My sneakers were sopping by the time I reached the swing
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