‘value added features’, and ‘core technical features’ more important than users of any other age groups. On the contrary, the consumers of age group 50 years and above have given greater importance to ‘price’ than consumers of other age groups. There were significant differences between different age groups as regards to the importance given to all the factors except ‘post - purchase services’. The difference was highest for the ‘brand’ closely followed by ‘core technical features’ of the handset
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Marketing Plan Final Phase MKT/421 Marketing Plan Phase I The marketing plan is a comprehensive blueprint, design, or proposal, which outlines an organization marketing efforts. Most organizations use marketing plans for the purpose of increasing profit, revenue, and shareholders’ wealth (Kerin, Hartley, & Rudelius, 2011). The task of Charlie Team consists of completing the marketing planning phase one. Charlie Team will use the outline of the marketing plan from the student website
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Effective Offline Marketing Strategies The essence of business is to sell products or services. A product or a service is conceptualized because there is a market for it. This can either be existing or potential market. With competition real tough these days, companies are in the lookout for effective offline marketing strategies. For marketing to be effective, different strategies for each marketing component should be implemented. Product Strategies A product is developed to answer a particular
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------------------------------------------------- Marketing and Multimedia BMK3144 Table of contents Executive summary 4 Company description 5 Company history 5 Vision 6 Core competitors 6 Product description 6 CRM 7 Situational Analysis 8 Environmental analysis 8 Legal 8 Technological 9 Market related 10 SWOT Analysis 10 E-marketing strategic planning 12 Market opportunity analysis (MAO) 12 Segmentation 12 Targeting 12 Differentiation 13 Positioning 13 Objectives 13 E-Marketing for Pomaly
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Effective Marketing Strategies for MARKS-V Tablet Effective Marketing Strategies for MARKS-V Tablet Submitted by GROUP 9: Allvin Muthunayagam - PGPEX 4/9 Kinshuk Bharmer - PGPEX 21/9 Mohneesh Saxena - PGPEX 22/9 Rishi Malviya - PGPEX 34/9 Soumya Srinivas - PGPEX 43/9 Vipin Kumar Tyagi - PGPEX 55/9 1 |Group-9|PGPEX-9| IIM Calcutta| Effective Marketing Strategies for MARKS-V Tablet Contents: 1. Industry Outlook and Company Profile 2. STP for MARKS-V Tablets Segmentation
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a selected product/service. (Xbox and Apple iPhone) What is promotional mix: Promotional mix Using several different types of communication to support marketing goals which include Advertising, Personal selling, Publicity, and Sales promotions. Marketers to help choose these different types of marketing a firm reach its goals. Furthermore the promotional mix is a combination of methods that are used for a product or service in order to sell that specific product or service. Moreover the methods
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optimize | |customer services and their business processes while engaging the support of vital stakeholders. | |Topic A: Entellium Ltd.- Sharena Barriga | |Response to Topic A: | |Entellium Ltd. is a Malaysian firm and new hosted CRM service provider. The firm formally
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Running head: MARKETING ANALYSIS OF SONIC PDA 1000 Marketing Analysis of Sonic PDA 1000 Abstract The purpose of this group project is to provide the members of LU BUSI-520 Delta Group with a patterned professional forecasting model for research and analysis of a prospective new product. The new product will be the Sonic 1000 PDA; a fictitious product formulated especially for this mock-up analysis (Kotler, & Keller, 2009). Through experiential collaboration, the members of Delta Group should
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Marketing Plan for BFSI Domain Table of Contents A. Executive Summary 3 B. Situation Analysis 4 1. Market Summary 4 a) Market Demographics 4 b) Market Needs 4 c) Trends 4 d) Growth 5 e) SWOT Analysis 5 2. Competition 6 3. Services 6 4. Keys to Success 6 5. Critical Issues 6 C. Marketing Strategies 7 1. Mission 7 2. Marketing Objectives 7 3. Financial Objectives: 7 4. Target Market 7 5. Positioning 7 6. Value Proposition 7 7. Strategy pyramid
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previously mentioned population. The purpose of the survey is to determine the following: 1. How can we increase sales, revenue, and consumer base? 2. Do we need improved or increased focus on customer satisfaction? 3. What are our marketing and customer service strategies? 4. How can we enhance the Blackberry brand appeal to individuals and professionals? 5. What do we need to do to effectively compete with other cellular phone manufacturers? 6. What are the company's future plans to stay
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