Marya Bader May 5, 2015 MARKETING PLAN 2015 Table of Contents 1. Executive Summary 3 2. Introduction 4 3. Situation Analysis 5 4. SWOT Analysis 7 4.1. Strengths 7 4.2. Weaknesses 7 4.3. Opportunities 8 4.4. Threats 8 5. Matching Strengths To Opportunities/Eliminating Weaknesses & Threats 9 6. Objectives 9 7. Target Markets 10 7.1. Innovators 10 7.2. Professionals and corporate users 10 7.3. People with no bank accounts 10 7.4. Lebanese women 10 8. Marketing Mix Strategy 11 8.1. Product 11
Words: 3595 - Pages: 15
hospitality firms practiced conquest marketing. The goal of conquest marketing is to create as many new customers as possible. While marketing executives understood that it was important to satisfy the guests while they were on the property, they believed that guests’ satisfaction was the overall responsibility of the operations people. Marketing’s sole responsibility, they reasoned, was to continue to find new customers. Marketing has changed and marketing executives now realize that their
Words: 1311 - Pages: 6
FINAL MARKETING PLAN EXECUTIVE SUMMARY We are currently living in the smartphone revolution; over 157.8 million smartphones were sold in the final quarter of 2011 alone (Brownlow). 46% of all mobile subscribers own a smartphone, and the top selling applications for these users are location services. One thing that location services are leveraging, is the new FCC mandate which is requiring all cellphones to have GPS by the year 2018. This is due to the decrease in landline use, and the 911
Words: 3426 - Pages: 14
...................................................... 3 INTRODUCTION ................................................................................................................................. 4 PART 1: OVERVIEW – INTERNET PROPERTIES & MARKETING IMPLICATIONS .................. 6 Website analysis................................................................................................................................. 6 Web and other online content ................................
Words: 10410 - Pages: 42
them goods that will benefit them” - Konosuke Matsushita (Founder – Panasonic) The simplest way to define Marketing would be “To create profitable customer relations”. And a customer would only spend money on a product/service, if it creates value for him/her. So, in a way, marketing creates ‘VALUE’. Today, Marketing, more than anything else, is to identify and create a product/service that would be valuable to a customer and convey that message to the customer effectively. Much has been written
Words: 2371 - Pages: 10
Abstract This paper will address the situation, recommended solutions and the results associated with the three major phases in the simulation process of gallery furniture. This paper will also address the various marketing components addressed in the simulation process. This paper will also details the relationship between positioning and differentiation of the products. This paper will also discuss about the repositioning and whether it is needed in the case of gallery furniture or not. The various
Words: 1186 - Pages: 5
acquiring, retaining, and supporting customers is more challenging than ever before. Activities that were already complex have become highlycomplicated, multi-faceted workflows and procedures that are difficult to coordinate, track and manage. Marketing teams must plan and develop an increasing number of sophisticated campaigns, and deliver them through multiple mediums. Sales reps must follow-up on hundreds of new leads, while juggling existing sales cycles. Support staff must rapidly resolve a
Words: 24494 - Pages: 98
Individual: McBride Marketing Paper Introduction McBride Financial Services is a start-up regional mortgage lender based in Boise, Idaho (Apollo Group Inc., 2011). Their financial services specialize in conventional, Federal Housing Administration (FHA), and Department of Veteran Affairs (VA) loans for home purchasing and refinancing (Apollo Group Inc., 2011). The company intends to expand its operations and enter into the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride
Words: 1284 - Pages: 6
Introduction 1.1 Communications Industry and Competitors As it stands now the communication industry is very diverse with many competing firms. Verizon offers both wireless and landline phone services and landline broadband internet service as well as limited wireless broadband access. They are a Tier 1 internet service provider. They compete in the wireless phone industry with many other companies, the biggest are: Cingular, Sprint-Nextel, T-Mobile, Alltel, and US Cellular. Competitors in the landline
Words: 5445 - Pages: 22
The Marketing Mix (4p’s) The marketing mix consists of Product, Price, Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
Words: 1356 - Pages: 6
