...autotuned and who isn't. At first glance, the bands seem identical, because they both have a fan base populated by girls and they're both boy bands. People also think that these bands' will fade out in a couple of years just like Hannah Montana and But truthfully, their music videos and acting, hit singles, and what they could do to have fans staying happy are completely different. Both One Direction and Big Time Rush are great bands, but both have to work to make it to the top. Originally, the members of One Direction each wanted to be solo artists. Yet if it hadn't been for that twist of fate and the discovery from "X Factor", One Direction wouldn't have been where they are today! Other than music videos, the boy band has no acting experience, yet they have 80 MILLION views on YouTube! The closest this boy band has gotten to acting is when Nickelodeon made their online diaries into a weekly television show as of March 2012. Only one of their singles, "That's What Makes You Beautiful" was on the Billboard Top 100, but that doesn't mean they aren't famous! They have performed on news broadcasts like the Today Show, where over 10,000 screaming fans came to New York to watch them perform. Zayn, Liam, Harry, Niall, and Louis are already famous, but no doubt they'll keep their fans by making more songs! Big Time Rush. The early morning "only thing to watch" band with a television show. Okay, okay. I have to admit their show is a bit cheesy. But there's no question...
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...Poor Barney Barney has finally decided to retire after many years in law enforcement, and Barney has done relatively well and setting himself up for a good retirement by participating in some early life real estate investments (Tailer, 2014, para.1). Barney owns some property in the North Carolina mountains as well as property on North Carolina’s coast. Unfortunately, Barney has some issues that will need to be addressed both legally and spiritually while attempting to clean his rights in regards to his property. The main legal issues in this case study are eminent domain, adverse possession, joint tenancy, and good-faith purchases of value. Co-Ownership Joint ownership of property occurs when more than one person holds entitlement of a property at the same time. There are many different forms of joint ownership such as joint tenancy, tenancy in common, and tenancy by the entirety (Kubasek, et al., 2014). Specifically, joint tenancy with rights survivorship is a type of co-ownership when one owner dies, the surviving owner or owners become the new owners the deceased share or title of property (Garber, 2014). This is important to Barney because the legal rights to his property were put in jeopardy by one of his co-owners Andy had left interest in a will to his son Opie. Opie took out a personal loan and used is presumed interest in the property as collateral. Opie then defaulted on the loan and the lender tried to foreclose on the land (Tailer, 2014, para.3). North Carolina house...
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...Name of Sales Professional Interviewew 1) What is the Sales Job Title and Description? Nuqleo Regional Sales Manager for Latin America & Caribbean at Accvent, LLC. Oscar works in the information technology industry and specializes on requirement analysis, development of business plans, process flow, business process, and performance measures. 2) What are the top three (3) job responsibilities for the sales person? Training: Oscar travels throughout Latin America and Caribbean not only to meet with clients but to provide the necessary training on products to the staff of 12 sales managers he oversees. Customer Breadth: Oscar utilizes every opportunity to expand his client portfolio. Line Gross Profit: it’s all about how much money you are making the company. Oscar has to keep his team motivated to sell and keep a close eye on the numbers. 3) What is the structure of the compensation for the sales person? Is there an upside opportunity? What are the downsides? Oscar’s compensation is 80-20. His income is $100,000 per year of which 80% ($80,000) of it, is his salary and the remaining 20% (20,000) is similar to a bonus and it is calculated according to his sales performance. The downside is that if he does not meet the bottom line, he won’t get the 20% bonus. Also, he has to travel three weeks out of the month and it’s difficult to balance family time. The upside opportunity is that there is an accelerated compensation, if he exceeds his sales goals where according to the amount...
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...Customer Relationship Management (CRM) Services, Support, Sales, Marketing Jasim January 2016 Table of Contents Section 1 What is CRM Section 2 CRM in Telecom Business Section 3 Table of Content CRM within IT Landscape Section 4 CRM Data Source Section 5 CRM and Business Strategy Section 6 CRM and Organization Section 7 CRM as A Differentiator Section 8 Current Telecom Challenges Section 9 Current and Decision Making What is CRM ? “(CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.” “Customer Relationship Management – in short CRM - is a customer-oriented strategy. The company and its processes are customeroriented. The aim is to increase customer satisfaction and long-term customer loyalty to the company. This can be achieved by an individual customer care.” Source: SearchCRM Source: SmartCRM A management philosophy according to which a company’s goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants. Source: BusinessDictionary What is CRM ? Customer Service Sales Marketing Customer Support CRM in Telecom Business Telecom operators are considering ...
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...Management Accounting Delivers Long Term Focus - Indian Context 12/12/2011 Contents INTRODUCTION 2 The Balanced Scorecard 2 Balanced Scorecard in Indian Scenario 4 The Balanced Scorecard at Tata Motors 4 Customer Relationship Management 7 CRM implementation in Indian Scenario 7 CONCLUSION 9 INTRODUCTION A criticism of traditional accounting methods like focusing on profit and sales volumes is that they have a tendency to be historically biased as well as backward looking. Quite frequently, they could result in managers looking at results on a quarterly basis instead of promoting interest in concentrating on a longer term view of the business. The structural differences and ideas associated with the new open regime, have caused the traditional performance measures like ROI, Residual Income, Enterprise Value etc, which concentrate only on financial performance (ignoring the nonfinancial aspect), to be less effective. Since these traditional measures of performance have created problems, new innovative solutions have been developed such as the Balanced Scorecard and CRM tools. These incorporate a number of non- financial measures of performance such as customer satisfaction and allow a broader look at the strengths of the company by focusing on longer term performance. The Balanced Scorecard The Balanced Scorecard is a strategic management system that has been used widely by a number of organisations...
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...J. of the Acad. Mark. Sci. DOI 10.1007/s11747-011-0248-3 Exploring CRM effectiveness: an institutional theory perspective Bas Hillebrand & Jurriaan J. Nijholt & Edwin J. Nijssen Received: 25 June 2010 / Accepted: 28 January 2011 # The Author(s) 2011. This article is published with open access at Springerlink.com Abstract This study identifies the potential contribution that institutional theory can make to understanding the success of marketing practices. Based on institutional theory, we argue that the effectiveness of marketing practices decreases when firms are motivated to adopt such practices under the influence of institutional pressures originating in firms’ environments. However, alignment between a practice and a firm’s marketing strategy may buffer against these negative effects. We apply these insights to the case of customer relationship management (CRM). CRM is considered an important way to enhance customer loyalty and firm performance, but it has also been criticized for being expensive and for not living up to expectations. Empirical data from 107 organizations confirm that, in general, adopting CRM for mimetic motives is likely to result in fewer customer insights as a result of using this practice. Our study suggests that institutional theory has much to offer to the investigation of the effectiveness of marketing practices. Keywords Customer relationship management . Institutional theory . Mimetic motives . Adoption . Marketing practices B. Hillebrand...
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...interviewed. Please answer each questions with a paragraph, not just one sentence and use as much space as needed to get your point across. The format to use is on the next page. Submit via Blackboard Drop Box by the due date on the Syllabus. • ! ! ! ! Sales Job #1 of 2 Sales Career Research Project MAR4400 Fall 2014 Name:FUN LENG KIMBERLY, FENG HONG Panther ID: 4884519 SALES JOB #1 1) What is the Sales Job Title and Description? Ana Chang works as a Commission Sales Associate in the shoes department in Macy’s. In her job she needs to make sure to give a good customer service and describe the products if customers ask for them. She also needs to make customers feel welcome when they enter to the store. ! 2) What are the top three (3) job responsibilities for the sales person? 1.She has to acknowledge customers in a friendly way when the customers enter the store. 2.She needs to know how to handle returns in a...
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...Chapter # 1. Introduction to CRM 1.1 Evolution of CRM Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990’s with the promise of forever changing the way businesses small and large interacted with their customer bases. In the short term, however, it proved to be an unwieldy process that was better in theory than in practice for a variety of reasons. First among these was that it was simply so difficult and expensive to track and keep the high volume of records needed accurately and constantly update them. In the last several years, however, newer software systems and advanced tracking features have vastly improved CRM capabilities and the real promise of CRM is becoming a reality. As the price of newer, more customizable Internet solutions have hit the marketplace; competition has driven the prices down so that even relatively small businesses are reaping the benefits of some custom CRM programs. 1.2 In the beginning… The 1980’s saw the emergence of database marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of a company’s customers. In the case of larger, key clients it was a valuable tool for keeping the lines of communication open and tailoring service to the clients needs. In the case of smaller clients, however, it tended to provide repetitive, survey-like information that cluttered databases and didn’t provide much...
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...KreNative Kreations Global Marketing Plan Western Governors University Company Background KreNative Kreations was opened in 2012; it is a Limited Liability Company. The retail business has a storefront is located in Spokane, WA it also has an internet base of suppliers and customers. The business partners buy and resale 100% Native American goods and services. The owners themselves are Native American and produce their own unique apparel products and beaded jewelry and accessories. Most products produced are one of kind, handmade and display unique cultural aspects of the individuals Tribe. The company verifies that all products are 100% Native American; this is done by requiring the individual to provide documentation from their Tribe or the Bureau of Indian Affairs. The current market is domestic they because the items are one of a kind, and hand-made, the price is higher than mass produced items. The on-line sales are 60% of the company’s revenues, with trade-shows at 30%, and in store 10%. Global Products The two products that will be promoted to the global market are the owner’s apparel and beaded jewelry and accessories. Although there are many global markets that are fascinated with the Native Americans of the United States this product will target the Japanese customer. “The Japanese market offers numerous opportunities for U.S. companies in a wide variety of sectors. Japan imports $30.9 billion of Clothing and Accessories.” (Retrieved from www. export.gov/japan/doingbusinessinjapan/index...
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...about who will be the progeny of Guccio Gucci. Finally, Maurizio Gucci, Guccio’s grandson, took control of the company in 1984 and restored it as a luxury brand. Within the next ten years, business began to plummet once again and Maurizio was compelled to sell his shares to Gucci’s second-largest shareholder, Investcorp. Investcorp’s two newly appointed executives, Tom Ford and Domenico De Sole, transformed Gucci back into a superior fashion brand within five years. The sales raised from $200 million in 1994 to $1 billion in 1999. This success caught the eye of many investors, such as French luxury group LVMH, which acquired 34% of Gucci’s shares by 1999. To protect their company from a takeover, Gucci established a new equity by offering 40% of its shares to PPR, a French global retail and luxury group. The new shareholder helped Gucci create a corporate of multiple luxury brands. There was a total of eight Gucci different brands each with their own management system and designer. Once Gucci became a multi-brand company, its family oriented and centralized business approach began to collide with PPR’s more brand-driven and less-centralized approach. However, by this time, PPr had already owned 53% of Gucci’s shares and began taking more of a dominant managerial role in the company. By 2004, Ford and De Sole left the company and PPR appointed Robert Polet as their new CEO. Polet’s decentralized and empowering management approach brought rise to Gucci’s revenues and profitability...
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...------------------------------------------------- Customer relationship management From Wikipedia, the free encyclopedia Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.[1] The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients to return, and reduce the costs of marketing and client service.[2] Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.[3] Measuring and valuing customer relationships is critical to implementing this strategy.[4] Contents [hide] * 1 Benefits of Customer Relationship Management * 2 Challenges * 2.1 Complexity * 2.2 Poor usability * 3 Fragmentation * 3.1 Business reputation * 3.2 Security, privacy and data security concerns * 4 Types/variations * 4.1 Sales force automation * 4.2 Marketing * 4.3 Customer service and support * 4.4 Appointment * 4.5 Analytics * 4.6 Integrated/collaborative * 4.7 Small business * 4.8 Social media * 4.9 Non-profit and membership-based * 5 Strategy * 6 Implementation * 6.1 Implementation...
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...Intro to CRM- Organisations that sell to business and consumer markets have identified that they cannot appeal to all buyers in the specific markets. This is because it is hard to calculate the total buyers needs as they are so varied and widely scattered. Rather than a business trying to compete in the entire market, the business may segment which identifies the market they serve best. CRM- Customer relationship marketing defined is having a relationship with customers and stakeholders, which involves meeting all their requirements and needs. This is usually met through mutual exchange and fulfillment promises. After identifying the needs and wants of customers, the business needs to ask them selves a simple question, how do we do it?’. This can be done through the company internally (e.g. managers and directors) or externally (e.g. suppliers and customers), but every company deals with customers differently, for example retailers and agents. CRM is needed to improve and maintain a relationship between the customer and the firm. This is done purely for profit. The business wants to get the most out of the customer’s lifetime value and share of wallet. If the relationship the business has with the customer is improved, it will enhance the customer lifetime. A long term relationship results in customer lifetime value. This is because customers have more chaise. This makes them more affluent. Having a bad customer relationship can mean: ❖ Less loyalty ❖...
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...Customer Relationship Marketing Student’s name Institution To evaluate the impact of Customer Relationship Marketing (CRM) on the consumer behavior in the luxury retail market of UK. Abstract Customer relation marketing (CRM) is a strategic process of business in which the relationship of client, the loyalty of customers and brand value are built through the marketing activities and strategies. Customer relation marketing has allowed luxury retail market in the United Kingdom to develop long-term relationships with new and established customers while helping in the streamline corporate performance. Customer relationship marketing is a new completive weapon for the luxury market products in the United Kingdom. The battle is among corporates and business in the luxury market products a consequence mainly attributed to internet and rise globalization. Organizations that are offering the luxury products to their customers is focusing on conquering the minds of their customers. In this, they make them be loyal brand followers and satisfy their customer needs with the help of customer relation marketing systems. Luxury products and brand have become the new modern cults. Each brand is seeking to attract the largest customer base. The main purpose of writing the dissertation is to carry out a qualitative thematic research and analyses on the impact customer relation marketing in the luxury retail sector in the United Kingdom. The research and analysis will be based on...
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...that is selecting the best company that satisfies the business requirements outlined by your company in setting up a new call center. Remember this is subjective, so there is no one right answer. The way you decide to set up your evaluation matrix will be different from another’s matrix and that is OK. You will fill out the attached spreadsheet and write a short summary of how you made your decision; again since these are subjective it is important to point out how you decided to evaluate many of the important features. In order to work with this RFP problem, use the PBX-ACD side-by-side analysis document included in your iLab page. You will consider this information to be the compiled responses to your RFP from several of the top vendors. Have fun! Remember, you are an IT manager and your company is transforming its Customer Service Department into a Call Center facility. You have not had a call center facility as part of your internal network before, so this is all new to you. An Automatic Call Distributor (ACD) is a telephone facility that manages incoming calls and handles them based on the number called and an associated database of handling instructions. Many companies offering sales and service support use ACDs to validate callers make outgoing responses or calls, forward calls to the correct party, allow callers to record messages, gather usage statistics, balance the use of phone...
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...CRM Business Report Should We Adopt a CRM System? Prepared for Western Governor’s University Course: RWT1 Prepared by Charles Carr August 10, 2009 Table of Contents Executive Summary ……….…………………………..………..……………..iv Introduction …..…….…………………………………………..….……………1 Benefits or advantages…………………………………………………………2 Cost or Possible Disadvantages……………………………………...………..3 Impact on our Business……………………………………………………….…4 What Is the estimated cost……………………………………………………….5 Conclusion & Recommendations……………………………………………….6 References…………………………………………………………………………8 List of Illustrations Marketing Effectives Table…………………………………………………………5 The options of Demand for CRM………………………………………………….6 iii Executive Summary This report analyzes the benefits and costs of implementing a customer relationship management system (CRM), and to determine the impact it will have on our business if we decide to adopt a CRM system. Benefits or Advantages Our firm has a great opportunity to benefit for implementing a CRM system, which could increase our customer service, increase our productivity, and increase our operational functionality. These benefits can be achieved by turning our raw data into competitive intelligences, which in turn will lead to increases in revenue. Costs or Possible Disadvantages If we do not plan the implementation process carefully, there is a 55 percent chance that our firm will not receive the full benefits of the...
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