1. What are the compulsions that have been driving the top management of Infosys to seek migration of the company up the value chain? Infosys is a highly respected, India-based information technology (IT) software service provider, established in July 1981. The ramp-up of the company has been particularly spectacular during the last several years, starting from 1995. The initial business model related to labor arbitrage and was based upon differential wage rates for IT professionals in India and
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Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today, except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction at a profit. c.
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unattractive, obnoxious cracked screen. As one of the most popular SmartPhones in the world, Apple’s iPhone is in dire need of a specialized repair service for the easily cracked screens that leave consumers in a panic as warranties expire. Founded in 2010 by a Cal Poly student, AJ Forsythe, iCracked Incorporated is a company that offers such a repair service in the US replacing broken screens and providing repairs for water damage for all iPhone models as well as certain iPod models. Appropriately
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Services are products that are intangible and that are exchanged directly from producer to customer without ownership rights. Or Services are acts, efforts or performances exchanged from producer to user without ownership rights (Solomon, et, al. 2009). Services can be tricky to sell and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example, a store which sells computers also
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Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today, except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction
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Macromarketing 2009 29: 392 DOI: 10.1177/0276146709344954 The online version of this article can be found at: http://jmk.sagepub.com/content/29/4/392 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information for Journal of Macromarketing can be found at: Email Alerts: http://jmk.sagepub.com/cgi/alerts Subscriptions: http://jmk.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub
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the fashion capitol of the world, New York. Presently, the company does not have an online strategy; there is a single web page that refers customers to a website. The company’s website features services that are both unique and innovative, such as, interactive style assessments, alterations, personal shopping and of course special orders. As part of the company’s online business expansion strategy, a fashion expert will be available to customize your shopping experience via phone or email
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make-to-stock operation. Future demand for the fans is forecasted based on the average sales of the last three years. Inputs for the production of the fans are acquired locally. The China plant uses the services of a local Chinese shipping company for delivery of goods. The plant uses FedEx or another Chinese shipping company for international shipments. Process flows, performance evaluation metrics, supply chains, lean production principles, and forecasting are all components in maintaining
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the Economic Development Board (EDB) played an important role in Singapore’s economic growth in the Logistics and Supply Chain sector. The essay is divided into three broad sections, namely the contributions, challenges faced and the improvement strategies. Logistics is the management and the process of raw materials becoming the finished product, mainly focusing on the transportation and storage of goods. Supply chain manages the flow which encompasses the supplying of materials to producing the
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its feature, the term e-commerce represents the edge of success in this modern age computers and technology. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. On the Internet, it relates to a website of the vendor, who sell products or services directly to the customer from the portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT payments. E-commerce
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