IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment;
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and prices competition. Continued growth of service sector. Scarcity of operations’ resources represents a limitation in competition. Rapid expansion of advanced technologies, to compete with global companies, you have to use a similar technology. Strategic alliances: joint ventures among international companies to exploit global business opportunity. Alliances are motivated by: a. Product or production technology b. Market access c.
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can use to help identify opportunities for adapting your innovation initiatives to the current economic downturn. Use this roadmap to help to position your firm to take full advantage of the upturn when it inevitably comes. Overall Themes An analysis of the responses reveals several powerful themes: Start scenario planning now. Forecast two to three years out and evaluate the likely changes and outcomes from the financial crisis. This will help you to identify new ideas and opportunities. Redouble
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e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 value chain, p. 96 firm value chain, p. 97 value web, p. 98 business strategy, p. 99 profit, p. 99 differentiation, p. 99 commoditization, p. 99 Brief Chapter Outline Tweet Tweet: What’s Your Business Model? 2.1 E-commerce
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PLATINUM CONSULTANCY BRAND AUDIT REPORT ON TOYOTA SUBMITTED TO: SUBMITTED BY: Dr Kokil Jain Manisha Singh Shanu Garg Ishaan Chaudhary
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that have to be added/modified) IT Planning -begins with an organizational strategic plan -states the firm’s mission, goals, and steps to reach those goals -IT architecture describes the way an org’s info resources should be used to accomplish its mission -includes both technical (hardware operating systems) and managerial aspects (managing the IT dpt, how area managers will be involved) IT strategic plan- LT goals that describe the IT infrastructure and major IT initiatives
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balance sheet strength, identifying a company’s strategy, doing five-forces and driving-forces analysis, doing a SWOT analysis, and recommending actions to improve company performance. The content of these case exercises is tailored to match the circumstances presented in each case, calling upon students to do whatever strategic thinking and strategic analysis is called for to arrive at a pragmatic, analysis-based action recommendation for improving company performance. eBook Connect Plus includes
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Business Information Systems in Your Career C H A P T E R 1 STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. How are information systems transforming business, and what is their relationship to globalization? Why are information systems so essential for running and managing a business today? What exactly is an information system? How does it work? What are its people, organization, and technology components? How will a
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Brian Grazer’s Curiosity Conversations: A List Since the late 1970s, Brian Grazer has been meeting with people from diverse backgrounds to have open-ended conversations about their lives and work. Below, in alphabetical order, is a list of many of the people Brian has had curiosity conversations with. It is as comprehensive as memory and records permit; please forgive any omissions. Brian has spoken to so many people over thirty-five years and explored so many topics that it would be impossible
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The Economic Impact of Civil Aviation on the U.S. Economy August 2011 Contents 3 4 6 6 8 12 18 18 19 19 20 20 25 26 28 30 32 36 38 38 40 40 42 44 48 Foreword Overview Introduction Economic Impact of Civil Aviation Highlights Current Outlook Impact of the Recession on U.S. Airlines, Coping Strategies and Future Outlook National Impact of U.S. Civil Aviation Methodology Types of Economic Impacts Measures of Economic Impacts Update Results Aviation’s Contribution to Gross Domestic Product Real
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