Sushil Nagar Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final
Words: 4861 - Pages: 20
Introduction According to “Snap Fitness,” (2011), “economically, the health club industry has proven to be recession-proof, averaging an 8% annual growth rate since the early 1990’s across all health clubs and gyms,” (Fitness Franchise Opportunities). Snap Fitness franchising offers opportunities for entrepreneurs to open a successful business that has already allocated the following benefits and services for consumers and for the franchisee: Location of fitness needs is open 24/7 Can be easily
Words: 1502 - Pages: 7
one of the country’s most serious health problems. Adult obesity rates have doubled since 1980, while childhood obesity rates have tripled. Rising obesity rates have significant health consequences, contributing to diseases such as diabetes, heart disease, and other serious diseased. These conditions put a major strain on the health care system and on employers as well. According to an article regarding obesity in America, a report from The trust for America’s health, Texas now has the 11th highest
Words: 1403 - Pages: 6
right to intervene when they already control so much of our healthcare finances. The nation spends an estimated $190 billion a year treating obesity-related health conditions when they could be prevented. Children in particular are consuming more sugary drinks and participating in fewer activities leading to weight gain. The board of health has the legal authority and the responsibility to tackle the leading cause of a growing childhood obesity epidemic. The restriction of sugary soft drinks should
Words: 618 - Pages: 3
Corporate Histories History of Under Armour Under Armour is currently an athletic apparel, footwear, and accessory brand with the mission “to make all athletes better through passion, science, and the relentless pursuit of innovation” (Under Armour website). The brand was founded in 1996 by University of Maryland football player Kevin Plank in the basement of his grandmother’s house in Baltimore, Maryland. Based on his own athletic experience, Plank was inspired to create a sweat-wicking undershirt
Words: 2640 - Pages: 11
Bally Total Fitness Marketing AuditBally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing
Words: 4207 - Pages: 17
Bally Total Fitness – Case Summary Bally Total Fitness is born in 1962 and become leading firm in US Health club industry. Since 2002, Paul Toback as CEO has did a lot of intervention to avoid Bally from banckrupcy. Consumer demand for health club has been arise in USA. By 2004 US health club industry took in revenur of $ 14.1 billion with more than 26.000 health club operated in the United States, compare in 1987 only 11.800 health club (Exhibit 1). The demand cause Americans become more concern
Words: 1045 - Pages: 5
(THESIS) Obese people should have to pay higher premiums. The heavier a person is the higher your insurance is going to go up due to the health risk factor. When you work for a business or company full-time the insurance is through them and they just take the payment out of everyone’s paycheck. It is not fair to the people of normal weight to be responsible for the payment of high insurance that goes along with obesity. Instead of everyone paying the same amount they should determine each person’s
Words: 1604 - Pages: 7
Analysis The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer
Words: 1349 - Pages: 6
Snap Fitness Exercise Centers 12 May 2012 Part A & B –Variable Costs and Target Net Income Analysis CVP analysis requires that all company costs be identified as variable or fixed. Investopedia defines variable costs as, “costs that vary depending on a company’s production volume; they rise as production increases and fall as production decreases”(pg 1). Fixed costs do not change with an increase or decrease in the amount of production. Snap Fitness’ fixed costs are $4,000 a month for
Words: 1374 - Pages: 6
