Ford Cultural Web

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    My Words

    Research on technology and teacher education: current status and future directions. Author: Willis, Jerry.; Thompson, Ann. Sadera, William. Source: Educational Technology Research and Development v. 47 no4 (1999) p. 29-45 ISSN: 1042-1629 Number: BEDI00000113 Copyright: The magazine publisher is the copyright holder of this article and it is reproduced with permission. Further reproduction of this article in violation of the copyright is prohibited. [pic] Much of the field we call educational technology

    Words: 11104 - Pages: 45

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    B2B Brand Management

    B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar

    Words: 104254 - Pages: 418

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    Ama Book

    INDIVIDUAL PREFERENCES TOWARDS KNOWLEDGE CREATION AND KNOWLEDGE SHARING: FIRST EMPIRICAL RESULTS FROM KNOWLEDGE-INTENSIVE COMPANIES Author: Tatiana Andreeva Graduate School of Management, St.Petersburg State University, St.Petersburg, Russia Abstract: Both knowledge-creation and knowledge-sharing are viewed as very significant for competitiveness of an organization in modern knowledge economy. Contemporary literature usually treats these two processes as either independent or positively

    Words: 7686 - Pages: 31

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    Nogotiation

    defines it as "the science and engineering of making intelligent machines."[4] AI research is highly technical and specialized, deeply divided into subfields that often fail to communicate with each other.[5] Some of the division is due to social and cultural factors: subfields have grown up around particular institutions and the work of individual researchers. AI research is also divided by several technical issues. There are subfields which are focussed on the solution of specific problems, on one of

    Words: 7301 - Pages: 30

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    Cultural Influences on Consumer Behaviour

    27th May, 2014 1 Course code: 2FE50E Date: Svedberg & Svensson (2014); Eat the food, drink the booze and settle the deal! Abstract Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. The interpretation from common understanding

    Words: 36242 - Pages: 145

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    Santander

    9-711-015 REV: DECEMBER 13, 2010 GUNNAR TRUMBULL ELENA CORSI ANDREW BARRON Santander Consumer Finance Centralization only makes sense if the final result is better than the simple sum of the parts. — Magda Salarich, CEO, Santander Consumer Finance Introduction On March 25, 2008, Magda Salarich Fernández de Valderrama, the Chief Executive Officer (CEO) of Santander Consumer Finance (SCF), a division of Grupo Santander, looked out across the bank’s shining new campus, the Ciudad Financiera

    Words: 9408 - Pages: 38

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    Chapter 4 Managing Marketing Information to Gain Customer Insights

    Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage

    Words: 26161 - Pages: 105

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    Globalization

    other aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its posterity the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. Though several scholars place the origins of globalization in modern times, others trace its history long before the European age of discovery and voyages to the New World. Some even trace the origins to the third millennium BCE. In

    Words: 13768 - Pages: 56

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    Best of Breed It Strategy: an Alternative to Enterprise Resource Planning Systems

    Association for Information Systems AIS Electronic Library (AISeL) ECIS 2000 Proceedings European Conference on Information Systems (ECIS) 1-1-2000 Best of Breed IT Strategy: An Alternative to Enterprise Resource Planning Systems Ben Light University of Salford Christopher P. Holland Manchester Business School, c.hollan@fs2.mbs.ac.uk Sue Kelly Manchester Business School Karl Willis IT Consultant Follow this and additional works at: http://aisel.aisnet.org/ecis2000 Recommended

    Words: 5659 - Pages: 23

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    Foreign Direct Investment

    FOREIGN DIRECT INVESTMENT – LOCATION ATTRACTIVENESS FOR RETAILING FIRMS IN THE EUROPEAN UNION1 Pervez N. Ghauri Manchester School of Management, UMIST United Kingdom Email: Pervez.Ghauri@umist.ac.uk Ulf Elg Dep. of Business Administration, School of Economics and Mgmt, Lund University, Sweden Email: ulf.elg@fek.lu.se Rudolf R. Sinkovics Manchester School of Management, UMIST United Kingdom Email: Rudolf.Sinkovics@umist.ac.uk 1 The authors would like to thank Handelsbanken’s Research Foundations

    Words: 9518 - Pages: 39

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