La Trobe Business School INTERNATIONAL MARKETING MKT3IMK Subject Learning Guide Semester Three, 2015 La Trobe University Sydney Campus Lecturer: Dr Ian Benton Email: BENI@learning.auscampus.net Subject Details GENERAL DETAILS Subject Code: MKT3IMK Subject Title: INTERNATIONAL MARKETING Teaching Period: Semester 3 Location(s): Sydney Credit Points: 15 Mode: On Campus 3 Level: ENROLMENT REQUIREMENTS Prerequisites: Co-requisites: Incompatibles:
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MARKETING PLAN PREPARED FOR ‘ALICE ART’ COMPONENTS OF THE MARKETING PROCESS AND ITS APPLICATION TO THE ‘ALICE ARTS’ BUSINESS A Marketing plan is a written document which shows details of the current situation of customers, competitors and the external environment, and providing guidelines for objectives, marketing actions and the allocation of resources over a specific period of time for a marketing offering (existing and proposed) (Oyedijo, Ogundele, Idris & Aliu, 2010). “Alice Arts” is an upcoming
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given importance while segmentation. Other students who satisfy the university requirements or professional people will also be a part of the segmentation. • Segmentation will be done for the students with a Bangladeshi nationality. Besides foreign students seeking a Bangladeshi degree will also be taken on count. iii. Psychographic: • While segmenting from the social class, students from upper lowers, middle class, upper middles, lower uppers, and upper uppers will be
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study which studies McDonalds and its business process very closely with a greater emphasis on major activities which it carries out in India. We have also discussed about market entry strategy of MacDonald in India. Usually McDonald’s follow franchising of entry mode but in India they followed the joint ventures of entry mode. They choose a busy residential area VasantVihar. Internationalization theory is also provide a prominent theory in international business regarding how firms expand overseas
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the source all their products (Primark, 2013). Presently Primark Clothings are worn all over the world. However, Primark only has stores and outlets in Europe. This report proposes Primark entry into the Nigerian retail market using two P’s (Promotions and Product), the marketing mix, marketing planning, entry and analysis of the cultural factors that may affect the process. 2. Nigerian Retail Industry and Nigeria’s retail sector is undergoing change with international retail brands entering
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They are as follows: • Stability – Pause And Proceed: Pause physical growth then proceed with growth domestically and globally • Growth – Concentration: Concentrated Internet program to target domestic and foreign markets • Growth – Concentration: Horizontal Growth with International Entry for global geographical internal expansion The plan deployed must be consistent with the corporate strategy. Per Sam Walton (1918-1992), the company’s founder, “Our goal has always been in our business to
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Business: Japan – Culture, Infrastructure, & Foreign Investment Strategy Historically, Japan has remained one of the most culturally separate identities in Asia, carefully guarding its way against foreign incursions. In modern trends though, a significant portion of its population has begun to travel abroad, while the majority of the remainder has largely remained ethnically indigenous. While Japan has gradually started to open itself toward foreign investment in measured strides, its culture has
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Table of Contents “Foreign Market Entry Plan - getting started 4 1. EXECUTIVE SUMMARY 5 2. INTRODUCTION 5 3. CULTURAL ANALYSIS OF ITALY 5 3.1 Geographical Setting 5 3.1.1Location 5 3.1.2.Climate 5 3.2 Description of Political System 5 3.3 Population and Demographics 5 3.3.1. Total Population Size 5 3.3.2. Distribution of Population (by) 6 4. Economic Statistics and Descriptions 6 4.1. Gross National Product (GNP) 6 4.2. Distribution of income (by) 6 4.3. Inflation Rate 6
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level of operational efficiency throughout its distributed operations without a complex organizational structure. • Developed core competencies • Learning through the process of acquisition and integration • Innovative marketing and operations • Standardization of best practices, technology and organizational structure • Disposal of non-related businesses and non-core assets by management • Implement key information and internet based technology
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million with debt financing to finance the entry into a foreign market. These funds are needed to finance working capital, and XCF will repay them with interest in one year. The company is considering three options: a) Borrowing U.S. dollars from a U.S. bank at 8% interest rate b) Borrowing British pounds from the Royal Bank of London at 10% interest rate c) Borrowing Euros from the Deutsche Bank in Frankfurt at 5% interest rate If XCF borrows in foreign currency, they will have to convert it
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