Nature and Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse
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Contents Executive summary: 2 Historical Background: 3 IKEA Viaion and Mission: 3 Production Strategy: 4 Promotion strategy: 4 IKEA Expansion worldwide 5 Expansion into Europe: 5 Expansion into North America: 5 IKEA’s Marketing Mix 6 Price 6 Products 6 Promotion 6 Place 7 Environmental Analysis 7 Issue identification, discussion and strategic alternatives 8 Why IKEA wanted to penetrate the US market? 8 Issue identification,
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1. Marketing concept: The basic function of marketing is to attract and retain customers at a profit. The traditional marketing concept is companies achieve their profit and other objectives by satisfying customers. However, traditional marketing concept is necessary but not sufficient condition for company goals. Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better
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REVIEW QUESTIONS – Solomon’s Chapter 1 1. Provide a definition of consumer behavior. 2. What are demographics? Give three examples of demographic characteristics. 3. What is the difference between a culture and a subculture? 4. Define market segmentation. 5. What is role theory, and how does it help us to understand consumer behavior? 6. What do we mean by an exchange? 7. Why is it important for businesses to learn about their heavy users? 8. What is
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Q1) As an anthropologist, you find out about the existence of a group of humans in the amazon rainforest that have never been contacted. How would you the four subfields of anthropology to investigate this human community? Ans: The Amazon rainforest also known in English as Amazonia or the Amazon Jungle, is a moist broadleaf forest that covers most of the Amazon Basin of South America. This basin encompasses 7,000,000 square kilometres (2,700,000 sq mi), of which 5,500,000 square kilometres (2
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Uncertainty Positions and Departments • Buffering and Boundary Spanning • Differentiation and Integration • Organic Versus Mechanistic Management Processes • Planning and Forecasting Resource Dependence Controlling Environmental Resources Establishing Interorganizational Linkages • Controlling the Environmental Domain • Organization-Environment Integrative Framework Chapter Four The External Environment 53 M any companies are surprised by changes in the external environment. Perhaps the greatest
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Exam Name___________________________________ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage; operational excellence; and: 1) _______ A) improved decision making. B) improved business practices. C) improved efficiency. D) improved flexibility
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practices and the consequences for employers and employees. INTRODUCTION Labour is one of the four factors of production. Many theorists argue that people are a firm's most valuable resource. Employing the right people will help a business to achieve its aims and objectives. To do this, a firm needs to use human resource planning, sometimes referred to as workforce planning. This is the management process of anticipating an organization's current and future staffing needs. It includes the number
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into clear objectives, measures, and targets. The Balanced Scorecard integrates an appropriate mix of short- and long-term financial and non-financial performance measures used across the organization, based on the organization’s strategy. 2-3 The four measurement perspectives in the Balanced Scorecard are (1) financial, (2) customer, (3) process, and (4) learning and growth. 2-4 Increasingly, in order to succeed, organizations are relying on competitive advantage created from their intangible
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Big Data is Scaling BI and Analytics How the information surge is changing the way organizations use business intelligence and analytics Information Management Magazine, Sept/Oct 2011 Shawn Rogers Like what you see? Click here to sign up for Information Management's daily newsletter to get the latest news, trends, commentary and more. The explosive growth in the amount of data created in the world continues to accelerate and surprise us in terms of sheer volume, though experts could see
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