Growth * Risk * Government Regulations * Competitive Environment/Cultural Distance * Local Infrastructure Classification of Markets: * Platform Countries (Singapore & Hong Kong) * Emerging Countries (Vietnam & the Philippines) * Growth Countries (China & India) * Maturing and established countries (examples: South Korea, Taiwan & Japan) Key criteria for choosing entry modes: * Company Objectives * Need for Control * Internal Resources, Assets
Words: 888 - Pages: 4
common to other bakeries. Although reluctant to go international, there were a lot of offers to franchise from people around the globe. The first franchise store opens in Mongkok, Hong Kong in 1997, in Taiwan in 1998, Japan in 1999 and also in the Philippines later that year. Thailand in 2000, South Korea in 2001. There were a lot of hesitations as there were a lot of copy cats of the egg tarts suddenly came in existence in the market and such has greatly affected the sales of Lord Stows Bakery.
Words: 740 - Pages: 3
------------------------------------------------- Retailing A person who can communicate well, convince people easily, and sell something right off, fit well in the retailing business. By serving as the middleperson of producers and consumers, a retailer can earn money easily by selling food, apparel, home furnishings, appliances, automobile parts, and many other kinds of goods. Retailing is selling goods directly to consumers. This entrepreneurial activity is based on the understanding that
Words: 1813 - Pages: 8
International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? International trade is booming and the world is shrinking rapidly due to faster communication, transportation, and financial flows. Today’s business environment is undergoing fundermental transformation as a result of globalization (Kotler & Armstrong, 2001). According to Hodgetts and Luthans (2003), “globalization
Words: 3940 - Pages: 16
market expansion, the roles of government in supporting international trade such as Foreign Direct Investment, how government should assist their businesses in competing in global arena either by protectionism or subsidizing, why has International Franchising strategy has work and what are the industries that have utilized this strategy for expansion successfully and why international business executive should pay attention to cultural influence in business negotiation process particularly Malaysia.
Words: 4960 - Pages: 20
BON APPETEA FRANCHISING INC. Submitted By: Yu, Franchesca L. Submitted to: Mr. Velez Date of Submission: October 27, 2015 I. BRIEF HISTORY OF BON APPETEA Bon Appetea is a brainchild of Thomas Pestano, a Culinary Institute of America graduate. His wide experience in the food and hospitality industry in the United States brought him back in the Philippines to put up a business in the fast food sector. Filipinos have always loved fast food, and he noticed that there
Words: 1640 - Pages: 7
Geographical Pressures To Deviate From Franchise Formats: Some Evidence From The UK JULIET COX* and COLIN MASON** Abstract. There is a tension in business format franchising between, on the one hand, standardisation and uniformity and, on the other hand, geographical variations in market conditions and resource availability. Previous research has demonstrated in the case of independent small firms that local geographical conditions influence business strategy. This paper examines whether
Words: 8828 - Pages: 36
McDonalds in East Asia and The Americas. Executive Summary In the last six decades, the significance of franchises worldwide has grown to such a large extent that many successful high street shops as well as restaurants have a link to franchising. This dissertation is going to discuss the means by which an international franchise can become successful through the incorporation of cultural adaptations in a foreign country. This discussion would be restricted to international franchises in
Words: 7203 - Pages: 29
Table of Contents I. Introduction | ----------- | Pg. 2 | I.1). Name of Restaurant Chosen | ----------- | Pg. 2 | I.2). The Place we were visited | ----------- | Pg. 2 | I.3). Background of Secret Recipe | ----------- | Pg. 2 | II. Menu format use in the restaurant | ----------- | Pg. 4 | III. Factors affect menu pricing in restaurant and ways to reduce food cost | ----------- | Pg. 5 | IV. Management Component | ----------- | Pg. 6 | V. Conclusion | ----------- | Pg. 8 | VI. Referencing
Words: 2416 - Pages: 10
BS ENTREPRENEURSHIP 4B LIST OF COMPANIES AVAILABLE FOR FRANCHISING In 1927, a company in Texas called Southland Ice Company pioneered the convenience store concept wherein they sold bread, eggs, and milk even after store hours. In 1946, the company changed its name to 7-Eleven which reflected then the operating hours from 7AM to 11PM. In 1982, Philippine Seven Corporation (PSC), acquired the license for 7-Eleven in the Philippines. In 1998, PSC opened its stores for franchise. In 2000, PSC
Words: 1432 - Pages: 6
