Taking a new consumer goods category from zero to 100 in no time flat The race to create categories and subcategories may be your best option in emerging markets. Here’s how winners set the pace. By Mike Booker, Wlademir Gomes, Nikhil Ojha and Robert Schaus Mike Booker is a Bain & Company partner based in Singapore and leads the firm’s Consumer Products and Retail practices in Asia-Pacific. Wlademir Gomes is a Bain partner in São Paulo. Nikhil Ojha is a Bain partner in New Delhi. Robert Schaus
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Marketing Plan Teresa Bowie University of Phoenix Marketing MKT/421 Tracy Coomes October 2, 2012 Marketing Plan: Phase II Introduction Subway is a growing business with the strength of motivating the world to healthy eating. So how do we identify the segmentation criteria that will affect their target market selection? To understand the effect on the segmentation
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MARKET RESEARCH NAMKEEN MARKET IN INDIA Table of contents 1. | | Title | | 2. | | Introduction | | 3. | | Namkeen market | | | 3.1. | Key players/ Brands | | | 3.2. | Market share | | | 3.3. | Sub category/ variety | | 4. | | Price, SKU & Packaging | | 5. | | Concept of Namkeen market | | | 5.1. | Market size | | | 5.2. | Market type | | | 5.3. | Market segment | | 6. | | Positioning | | 7. | | Trends | | 8. | | Campaign | | 9. | | References
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La Belleza de la Cocina Nicaragüense Todos los Derechos Reservados Copyright©2007 1 La Belleza de la Cocina Nicaragüense Todos los Derechos Reservados Copyright © 2007 Todos los Derechos Reservados Copyright©2007 2 Dedicado a Toda mi Gente Linda de Nicaragua Reconocimiento especial a la familia Méndez Flores de San Francisco, California por su colaboración en la recopilación de estas recetas. Copyright © 2007 por Ebookslatinos. Todos los derechos reservados. Publicado y
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and developed new soft drinks like Diet Pepsi and Mountain Dew in the 1960s. The Pepsi-Cola Company merged with snack food company Frito-Lay in 1965 to become PepsiCo. Through numerous acquisitions and periods of growth, PepsiCo has become a massive food and beverage conglomerate with 22 brands that have annual revenues of over $1 billion each. With brands like Frito-Lay, Tropicana, Gatorade, Aquafina, and Quaker Oats under their umbrella, PepsiCo has become one of the most diverse companies in
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the two. Which of these does Pepsi do? What does Coca-Cola do? Pepsi reports segment information by a combination of line of business and geographic location, and so does Coca-Cola. The company has identified six reportable segments, which are Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), Europe, and Asia, Middle East & Africa (AMEA). Its best-known competitor, Coca-Cola, identified seven reportable segments: Eurasia
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional
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Coca-Cola Company also owns or licenses many other brands including water, juices, coffees, sports, and energy drinks (The Coca-Cola Company, 2007). PepsiCo is broken down into four divisions, each of which maintains a focus on its own business line. Frito-Lay North America makes, sells, and distributes sweet and salty snacks, such as, Lays, Doritos, and Tostitos Chips, Quaker Granola Bars, Grandma’s Cookies, and Cheetos. The PepsiCo Beverages North America division is the producer of beverages such
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Enter your Student Registration No: 1528707 Name of the Company COKE |Particulars |2014 |2013 |2012 | |Share Capital |30,320,000 |33,173,000 | 32,790,000 | |Reserves and Surplus |1,760,000 |1,760,000
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For the exclusive use of R. PONCE 9-702-442 REV: JANUARY 27, 2004 DAVID B. YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,”
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