PepsiCo North America 10 7 7 7 8 10 4 PepsiCo International 10 5 5 8 7 9 5 Frito-Lay 8 5 5 7 6 5 6 Quaker Oats 8 6 6 7 6 5 5 Market Size and growth .1 rate Intensity of Competition Emerging Opportunities and Threats Cross-Industry Strategic fits Resource Requirements Seasonal and Cyclical Influences Competitive Strength of PepsiCo’s ØMarketing – advertising approach and further segmenting the drink sector ØProduct diversity – Frito Lay snacks, Pepsi products, Quaker healthy snacks ØBrand loyalty – consumers
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Eastman Globalization Essay #3 PepsiCo is known around the world as one of the largest companies in the beverage industry, but that is not the only industry that PepsiCo is involved in. Over the years PepsiCo has merged with other companies such as Frito Lay and Quaker to expand their footprint throughout the entire food industry. They now provide not only well known beverages such as Pepsi and Mountain Dew, but also products such as potato chips, oatmeal, and Tropicana orange juice to name a few
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* Data Data are raw facts that describe the characteristics of an event or object. Before the information age, managers manually collected and analyzed data, a time-consuming and complicated task without which they would have little insight into how to run their business. Lacking data, managers often found themselves making business decisions about how many products to make, how much material to order, or how many employ- ees to hire based on intuition or gut feelings. In the information age,
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stepen koriscenja vode za 19,5% u odnosu na 2006. godinu. I mi smo na putu da ostvarimo ciljeve nase kompanije za 2015. godinu. Unapredjenjem postrojenja novim tehnologijama je jedan od nasih glavnih nacina postizanja zadatih ciljeva. Na primer, nas Frito-Lay objekat u Casa Grande u Arizoni je snabdeven sa najmodernijom opremom za preciscavanje vode i obogacivanje vode koji moze reciklirati i ponovo koristiti cak do 75% koriscenje vode u proizvodnji. Slicna tehnologija je takodje postavljena u nasim
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MIS (Spring 2007) Information Systems Theory and Practice Professor: Professor Jason C.H. Chen, Ph.d. Class time: Tuesday (February 27 – June 16) E-mail: chen@jepson.gonzaga.edu URL: http://barney.gonzaga.edu/~chen Office: to be announced Office hour: to be announced and by appointment Required text: 1. Pearlson, K.E. and Saunders, C.S, Managing and Using Information Systems, Wiley, 2006 (3nd edition) 2. A package of Harvard Business School
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Question 1 IOI markets its products to firms such as Procter and & Gamble and Unilever, which buy such products to produce other consumer products. What are the differences between marketing to organizational customers such as Unilever and marketing to end consumers and households? Answer: There are some characteristics that differentiate between marketing to organizational customers and marketing to end consumers and households. The differences are in term of demand characteristics, size
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MMPBL 550 Problem Solution: Best Snacks Inc. Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due
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In 1886, the Coca Cola Company was developed but it wasn't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These two companies are the two major players that dominate the consumer beverage industry. Historically, the carbonated soft drink industry in the United Stated has been profitable for various reasons. The industry's two dominant players Coke and Pepsi have both grown their revenues by 10% annually from 1975 to 1994. By 1998, the US beverage industry reached stability
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issue that PepsiCo has not been able to consistently meet its growth goal of 15+ percent annual increase in earnings for the last 10 years. Its external issues consist of its products as reaching maturity stage industry wise and its divisions, except Frito-Lay North America (FLNA), fail to rank highest in its respective market segments. Division wise, the company holds a large share of each respective market, but over-all the company sustains a flat growth rate and fails to meet its growth goal. In
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issue that PepsiCo has not been able to consistently meet its growth goal of 15+ percent annual increase in earnings for the last 10 years. Its external issues consist of its products as reaching maturity stage industry wise and its divisions, except Frito-Lay North America (FLNA), fail to rank highest in its respective market segments. Division wise, the company holds a large share of each respective market, but over-all the company sustains a flat growth rate and fails to meet its growth goal. In
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