Relaunch of Frooti-The 'Digen Verma' Campaign “Our aim was to create hype around the product, so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment, we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal, MD, Everest Integrated Communications. ''Frooti has always been positioned as a drink for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We therefore went in for
Words: 1662 - Pages: 7
MARKET AND CONSUMER ANALYSIS FROOTI PREPARED BY: ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331) 1 Table of Contents CONTEXT ......................................................................................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES
Words: 4332 - Pages: 18
INDEX 1.CHAPTER ± I * Introduction *Scope of project *Objective of project 2. CHAPTER ± II * Company profile *Industry profile *Beverage preparation section *Sidel section *Marketing strategy *Marketing Mix 3.CHAPTER ± III *Research Methodology 4.CHAPTER ± IV *Marketing survey & Data Analysis 5. CHAPTER ± IV *SWOT Analysis *Recommendations *Suggestion 6.CONCLUSION 7.LIMITATION 8.BIBLIOGRAPHY
Words: 6101 - Pages: 25
The others are synthetic products containing fruit flavours. Among the fruit juice beverages are fruit juices (Pepsi's Tropicana), nectars (Dabur's Real) and fruit drinks (Frooti and Slice). All these are real, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, Jumpin. The fruit drinks are mainly based on oranges, mangoes, pineapples, grapes, apples, guava and tomato. They only differ in pulp content: the juices have over 85%
Words: 1441 - Pages: 6
by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan All three companies continue to use the family trademark name "Parle". Parle Agro Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink
Words: 365 - Pages: 2
At a glance of Pran ‘PRAN’ started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country. “PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 94 countries of the world where PRAN Products are regularly being exported. All the PRAN products are
Words: 669 - Pages: 3
Launching HealthVine: Healthcare information management mobile service Time is of the essence when it comes to healthcare delivery. Maintaining valuable prescription is critical. Searching from piling medical records, prescriptions and bills is a hassle especially during an emergency It’s never too late when you have access to medical history, fast and updated. There is a need for healthcare information that connects patients, doctors and pharmacists. A new form of healthcare
Words: 869 - Pages: 4
Advertisements Golden rule of Advertising: The only rule to advertising is that there are no rules to advertising. It depends only on perceptions. Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological
Words: 1474 - Pages: 6
Ever wondered why Pepsi and Coke have been at each other’s throat for years? Most of the writing about the fighting misses the real reason. The battle is not in continuance of old rivalry, it is really about the category in which the two brands exist: impulse-purchased products. Companies working in this category need to understand it thoroughly, and use this knowledge intelligently. In many countries, agencies are organised by categories. Account planners, creative and servicing people specialise
Words: 1130 - Pages: 5
was a threat to coca cola and hence, coca cola chose to buy Thums up with a sole purpose of killing it. However, Coca-Cola didn’t kill the brand after knowing the great relationship Thums up enjoys with the masses across India. The mango delight “Frooti” has a similar story. Another reason for some brands to enjoy great market shares continually is the trust, a factor which a product builds over the years. There is a growing perception among people that the older products used to be of better quality
Words: 653 - Pages: 3
