Valuation and Assessment for the PepsiCo Part1. Macro economic factors and Industry Analysis In recent year, PepsiCo was in the extraordinary complicated economic environment. Economic environment can have a significant impact on PepsiCo. The economic factors such as Gross Domestic Product (GDP), interest rates, high inflation rate and commodity price may affect the PepsiCo current and future performance in large extend. First, the increase of GDP affects the sales of PepsiCo. Pepsi is the world
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Touch Point Brief: GATORADE Client: _________________ Product/ Service: ____________ Agency Group: __________ Date: _____________ 1. Brief Background that leads to the key issue (market size, market growth, share position, share movement, brand health) Gatorade is an energy drink that was developed in 1965 at university of Florida for students- athletics. It was manufactured by Pepsi co and was especially known for the line of sport drinks and hydrated. Gatorade is distributed
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using water as a source of replenishment for hydration, but not long ago sports drinks where invented and rapidly became popular around the world, and their companies where able to make the consumers believe that “water is not enough”. In 1985 Gatorade Sports Science Institute were able to convince the public that thirst is an unreliable indicator of dehydration to help and try to promote their products. And the experts who made this information were most likely supported or sponsored by the sports
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variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods through North American and international business divisions (Navigator). Within PepsiCo one can find them merged with Frito-Lay, Tropicana, Quaker, and Gatorade. Coca-Cola manufactures carbonated and non-carbonated beverages. New beverages joined Coca-Cola’s line up, including Minute Maid, Powerade, and Dasani bottled water. Coca-Cola is throughout Northern American and international business divisions
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500ml | % Juice | 0 | 0 | Caffeine (mg) | 0 | 0 | Potassium (mg) | 30 | 75 | Product View: Idea Generation We primarily got this idea from the energy or sports drink GATORADE which is available in different fruit flavors and many other flavors. Basically we combined the idea of manufacturing an energy drink and the idea of GATORADE then came up with this new idea. Feasibility Test Product feasibility: Before producing any product we need to
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CASE STUDY – THE THIRST QUENCHER Gatorade is a dominant product in the sports drink market, however Gatorade is only one brand in the stables of the PepsiCo Company. Therefore, before talking about Gatorade it is appropriate to talk about the company that owns the brand. This Company is currently PepsiCo, whom bought out Quaker Oats in late 2000 and in the process acquired the Gatorade brand. Corporate Context PepsiCo’s mission: “To be the world’s premier consumer products’ company focused
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Grade Received - "A" PART 1: Research Background Research the selected brand using both its Web site and articles in the library’s full-text databases, and address the following: What does the brand mean in today’s market? How has it evolved over time? What is the target market(s) for the brand? Has that changed from the past? How is the competition positioned? This section of the assignment requires the use of articles from the library’s full-text databases. Articles are found in periodicals
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Gatorade Gatorade thirst quencher was founded in 1965 by three medical researchers, Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada, at the University of Florida. The Gators football coach, Ray Graves, was concern about why his player performance in the summer practices was not so good, so he ask the team doctor to look into the matter. This is when he in return referred the matter to Cade and his researchers team. This is when they came up with the ingredient for
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Medical studies linking soda consumption to childhood obesity will begin to eat away at PepsiCo’s profits. Acquiring Quaker Oats (the maker of Gatorade) will allow PepsiCo to expand further into the noncarbonated drink business. The $13.4 billion stock acquisition (Sorkin & Winter, 2000) of Quaker Oats will seem like a bargain once profits from Gatorade and the Quaker snacks start rolling in. PepsiCo has the means and capability to distribute beverages AND snacks, as Frito Lay is their largest
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Q: Tell me something about yourself ? Sure My pleasure! I am a highly astute, energetic and team spirited professional with over 12 years of experience in diverse facets of food business operations. Starting from my most recent job. I was Senior Finance Analyst in Pepsi Foods Canada that is $2.5billion dollar business where I was personally responsible for providing strategic financial support to business leaders for both Frito and Quaker businesses. My strong technical skills and collaborative
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