HBR: THE FEMALE ECONOMY (Michael J. Silverstein and Kate Sayre) Background & Motivation - * Women represent the largest market opportunity in the world * Globally, they control $20 trillion annual consumer spending * As a market is greater than China and India GDP combined These few points made us to think about this topic and it seems to be very intersting as well in accordance with modern day marketing. Plan of our Research- We are focusing on the below points to research on
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macro-level could overpower individuals and their actions at the micro-level. It emphasized the significance of the aggregate demand for goods in driving the economy, especially economies in a slump. It was based on this that Keynes advocated the idea of government intervention through policies that could fight against deflation and unemployment by encouraging macro-level
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challenge. With the drawdown of forces in Iraq and eventually Afghanistan (to be determined) the military will have to cut down the forces to help reduce Defense spending. And if anyone can remember the Desert Storm/Shield conflict the military was nearly cut in half after it. As for the rest of America it seems as though the days of spending unreservedly are over with. With the recession affecting everyone people are now out of jobs and small businesses are out of work and trying desperately to keep
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is that it helps drive the economy, as mentioned by Huxley. Consumer spending a direct factor that help lift an economy. Consumer spending has evidently helped many countries overcome its financial woes during the tough economic times. For example, the Japanese economy had grown a robust one percent in the first quarter of 2012, largely fuelled by a one percent increase consumer spending. In the States, where consumer spending accounts for about 70% of the economic activity, the economy grew at a
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for palm oil-used in cooking oil and fuels-have slipped. He refers this slip to the weak demand from China. However, China’s objective is to reshape its economy to be less reliant on construction and heavy industry, and more reliant on consumer spending. Mr. Sitorus, had to cut the number of workers on his 25-hectare farm from 12 to 6 and put off fertilizing his fields and fixing his trucks. Another example of negative effects of China’s slowdown took place in Australia. Anthony Walsh, managing
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probability that the financial crisis will help tip the economy into a formal recession. The unemployment rate is virtually certain to be high than it otherwise would be because of the financial crisis. One key impact of the crisis will be on consumer spending. The natural correction to the 2004-06 phase when consumers were over consuming through equity extraction from their homes is a phase of under consumption. A second key impact will be on consumer confidence. Worries about the value of ones life
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Frederic Bastiat addresses how many get clouded by different government policies and there so said benefits that they forget where the money to implement the policies come from. Bastiat exemplifies this through reflecting on whether or not states should subsidize the arts. One who supports the subsidizing of the arts thinks of the advertised benefits and fails to recognize the potential secondary effects. The act that the government is trying to pass could have some great aspects to it, but they
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businesses and consumers close their wallets—aggregate demand is shrinking—governments can take steps to encourage them to open their pocketbooks or substitute government spending for diminished private spending. Such government actions are called demand management or stabilization policies. Sometimes an economy’s problems are deeper and longer lasting than excessive or inadequate demand, usually as a result of government policies or private practices that impede efficient and fair production
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selling the utterly useless. 4.1: Governments cut taxes, deregulate business, manipulate interest rates to stimulate spending 4.2.1: Those who resist are denounced as lunatics 4.2: This is pathological consumption rendered so normal by advertising and by the media that we scarcely notice 4.3: Governments, the media and advertisers have associated consumption with prosperity and happiness 4.4.1: But seldom do the engineers of these policies stop and ask, ''spending on what?'' 4.4.2: The growth of
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American public policy research organization, “think tank”, based in Washington, DC. The institute was established to focus on public avocation, media exposure and social influences. They are dedicated to the principles of individual liberty, limited government, free markets and peace. It has published numerous policy studies, briefing papers, periodicals, and books. I will examine the section corporate welfare and earmark from their text “Cato’s handbook for policy makers”. The publication was a collaboration
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