Integrated Marketing Communications Banarasi Sarees PANKHUDI SAREES Submitted to: Prof. S. Suresh Submitted by: Nitin Sharma(12609199) Parina Bansal(12609063) Navjyoti Siddhu(12609114) Yash Gautam(12609148) Kunal Singh(12609191) INTRODUCTION Banarasi sarees are sarees made in Varanasi, a city which is also called "Benares." These sarees are historically considered to be among the finest sarees in India and are known for their gold and silver brocade, fine silk and opulent embroidery
Words: 2395 - Pages: 10
M2: Compare the branding and promotion of the two retailers. You must show evidence of individual research Apple is one of the world’s biggest known businesses that sells electrical products. Apple has a lot of promotion techniques such as advertising, sales promotion, personal selling and promotional activities. Apple provides a range of their products on display in their stores for their customers to use, they do this to inform there potential and current customers about the products that they
Words: 1657 - Pages: 7
Properly promoting and positioning a brand takes extensive market research analysis and recognition of who the brands target market is. From there, an advertisement can be created that the target market will be drawn to. A successful advertisement has the capability to create a want or need for the product within the consumer. Successful advertising can propel a brand or company to success, or it can create the collapse and disintegration of its image. The advertisement must stay true to the brand’s
Words: 1281 - Pages: 6
Technology and Child Development The effects of technology on children have always been open to debate. Whether technology helps or hurts in a child’s development and ability to communicate, I think, depends on what specific technology is used and how and with what frequency it’s used. Certainly early in their lives, the power to control children’s involvement with technology lies with the parents. Some parents feel it’s better to limit a young child’s interaction with technology while others
Words: 460 - Pages: 2
There are different methods of communicating to an internal audience or an external audience. Beginning with the internal audience, according to Torben Rick, it takes time for people to accept or adapt to change to begin with. By constantly repeating it or bringing up little ideas about change before actually announcing the real change would be best. This would allow the employees in a business to adapt. Manager’s goal is to assure employees have received the message, understand the change and
Words: 310 - Pages: 2
Introduction Business management has experienced a number of changes after the significant effects of industrial development. Developments in technology made quality to be easily accessible compared to previous eras and hence, the standards of product purchase switched from the ‘quality’ to ‘design’ as customers, who buy products, increased their expectations from those products. Therefore, 21st century’s business management happened to face the challenges of ‘design’ and ‘brand’ by which they have
Words: 2077 - Pages: 9
the back of my mind and pass it on to the client if needed. My first question would be how much are you willing to spend? I know that sounds a little harsh but, by their response I can determine if the client wants a site with bells, whistles, 3D graphics and videos to sell their products or a simple quality site that will sell their products too. Then, I would find out what message did the client want to convey on their site. For example, even though it is a small business, do they want to portray
Words: 448 - Pages: 2
Jason Kelley 17870832 GS1145 Unit 2 Assignment 1 Jason Kelley 17870832 GS1145 Unit 2 Assignment 1 12/29/2013 Dear Mr. Duenez, I was pleased to meet you and believe you will ad strength and value to my education at ITT Tech. I am sincerely motivated to work hard and succeed in your class. As a new student to ITT I expect many challenges. I believe my past work experience will help me succeed. Though the class has just begun I believe I will be able to find relevant and practical uses for what
Words: 267 - Pages: 2
Paradigm Shift Unit 1 Research Paper GS 1140 5 January, 2014 Paradigm Shift INTRODUCTION Tablet computers are small, thin, and convenient computers that will fit in the palm of your hand. They can be used for games, news, or work. They vary in size from the smaller 7 inch to the larger 17 inch models. The definition of a tablet computer from the pc-mag website is a general-purpose computer contained in a single panel. Its distinguishing characteristic is the use of a touch screen as the
Words: 508 - Pages: 3
com/blog/designing-for-ios-7 - This post covers design practices highlighting the changes from previous ios version. 9. http://mashable.com/2013/08/08/responsive-design-best-practices - Covers key guidelines for responsive e-commerce website design in a nice info-graphic. User Experience A great user experience is a must for any startup to be successful. These posts
Words: 557 - Pages: 3
