...Effective Advertising Planning and Implementation Name Course Name and Number Instructor’s Name Date Effective Advertising Planning and Implementation Advertising is a key resource to businesses because it allows businesses the opportunity to reach its customers, and it also creates other opportunities to gain new customers. This is how a company increases its market share. However large a company's customer base determines how large of a piece of the market share pie it owns. This is why effective advertising planning and implementation is so important. There are several key components to an effective advertising implementation plan, and each component serves a specific purpose in the smooth operation of advertising campaign strategies. Two of these key components are marketing research and advertising research. Marketing Research Effective advertising planning includes an effective marketing research initiative. According to Arens, Weigold, & Arens (2008), marketing research helps a company's management team make sound marketing decisions, and also assists in the development of systematic procedures for gathering information. These procedures are used to record and analyze information as well. Additionally, marketing research helps companies with what Arens, Weigold, & Arens (2008) refer to as the three R's of marketing. The first "R" of marketing is recruiting new customers. The second "R" of marketing is retaining current customers, and the third "R" of marketing...
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...Is it effective to use advertising to attract customers? Advertising is one of the methods of product promotion, which also includes direct marketing, public relations, sales promotion and display merchandising. If an advertisement can interest, intrigue and inspire an audience such as the viewers, listeners, readers or sometimes a specific group of people, persuade the consumers that their product is worth buying and generate more sales in return for the company successfully, it is an effective advertising. Manufacturers can advertise through many social medias. For example, newspapers, magazines, TV channels, movie, internet and smart phone application. Advertising is effective in the way that it can spread the message world-wide. Therefore, companies can take advantages of the networks which provides a platform for users to share, produce and collaborate on the contents (Tuten 2008) in order to promote their products. Now let’s discuss different kind of social medias in depth. Newspaper and magazines are daily consumed goods which can be easily obtained by customers. Therefore, updated information promoting the products of the advertiser can be spread out. Although the targeted market of reader is not wide enough as only a group of people will buy newspaper and magazines every day, it is still effective if it can attracts that specific group of people, who will then share their received information to their friends and relatives by verbal. ...
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...• EFFECTIVE (adjective) Sense 1 | effective [BACK TO TOP] | Meaning: Producing or capable of producing an intended result or having a striking effect Synonyms: effective; effectual; efficacious Context examples: an air-cooled motor was more effective than a witch's broomstick for rapid long-distance transportation / effective teaching methods / effective steps toward peace / made an effective entrance / his complaint proved to be effectual in bringing action / an efficacious law adequate to accomplish a purpose,producing the intendded or expected result * S: (adj) effective, effectual, efficacious (producing or capable of producing an intended result or having a striking effect) "an air-cooled motor was more effective than a witch's broomstick for rapid long-distance transportation"-LewisMumford; "effective teaching methods"; "effective steps toward peace"; "made an effective entrance"; "his complaint proved to be effectual in bringing action"; "an efficacious law" * S: (adj) effective, efficient (able to accomplish a purpose; functioning effectively)"people who will do nothing unless they get something out of it for themselves are often highly effective persons..."-G.B.Shaw; "effective personnel"; "an efficient secretary"; "the efficient cause of the revolution" * S: (adj) effective (works well as a means or remedy) "an effective reprimand"; "a lotion that is effective in cases of prickly heat" * S: (adj) effective, good, in effect, in force (exerting...
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...Contents 1-Abstract 2 2-Introduction 3 3-Theory 4 3.1-Total and effective porosity: 4 3.2Primary and Secondary porosity: 5 4- Experimental Set-up and Procedure 5 4.1-Materials and equipment 5 4.2- Experimental set-up and procedure 5 5-Results and calculations 7 6-Discussion and conclusion 8 6.1- Discussion of the results 8 6.2- Conclusion 8 7- References 9 1-Abstract The aim of this report is to be familiar with the basic procedures of preparing rock samples and to measure the density of and porosity of rock samples. Firstly the rock size and mass was measured to determine the density and bulk volume using an electronic ruler and mass balance. Then using the helium porosimeter the grain volume of each core plug sample was measured. Each of these measurements were repeated three times and then averaged for precision sake. The porosity was then calculated by subtracting the grain volume from the bulk volume, to determine the pore volume, and then dividing by the bulk volume. The porosity results for all the samples were reasonable except for sample 1 and 6 for which the porosity is calculated to be in negative % and make no logic. These possible reasons for these inaccurate results are that the group made high errors in reading the measurements or did the experiment in a wrong method. 2-Introduction For the storage of oil and gas in any reservoir rock presence of porosity is vital. However, the degree of porosity in any rock depends upon...
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...A PETROPHYSICAL EVALUATION OF THE TRENTON-BLACK RIVER FORMATION OF THE MICHIGAN BASIN By Lu Yang A THESIS Submitted in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE In Geology MICHIGAN TECHNOLOGICAL UNIVERSITY 2015 © 2015 Lu Yang This thesis has been approved in partial fulfillment of the requirements for the Degree of MASTER OF SCIENCE in Geology. Department of Geological and Mining Engineering and Sciences Thesis Advisor: Wayne D. Pennington Committee Member: Mir Sadri Committee Member: James R. Wood Department Chair: John S. Gierke Table of Contents Acknowledgement 4 Abstract 5 1. Introduction 6 2. Geology of Trenton-Black River Formation 7 3. Methodology 10 3.1 Picking Formation Tops 11 3.2 Crossplot and Mineral Identification 14 4. Thomas Steiber Method 31 5. Discussion 38 6. Conclusion 39 References 41 Appendix I: Crossplots & Mineral Identification 42 Appendix II: Thomas Stieber (Thomas and Stieber 1975) 49 Acknowledgement I would like to express the deepest appreciation to my advisor Dr. Wayne D. Pennington for his expert guidance and full support. His experience and ability improved my research skills. My thesis work would not have been possible without his help and incredible patience. I would like to thank my committee members, Professor James R. Wood and Professor Mir Sadri, for helping me during my graduate years and...
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...Is Negative or ‘Attack’ Advertising at effective tool in of Political engagement and mobilization? There are assault ads, conveying the simple message over and over, that Brand X, the rival, is a cheesy piece of goods, won’t hold up, has to be cranked by hand… This is the model for not just our commercial product sales but, rather more vigorously, for our political campaigns as well… we have gradually just gotten used to them. Its not so much that I am wonderful the candidate explains, as the opponent is a lying, cowardly, two faced cheat and con artist. (Pulitzer Prize winner and Washington Post columnist Meg Greenfield, 1995) Whether through print or television media, advertising affects behaviour. A key tool of political parties, it has been used to win support during critical governmental assessment or change, and engage the susceptible electorate to participate in the political process. Yet, where features such as wit, charisma or aptitude have been emphasized and admired, the intemperance of political campaigning has also drawn out a negative side, one that seeks to cast a damaging shadow on any opposition in order to attain the support of the majority. The types of political message given out by both politicians and the media vary in how they are constructed and what they intend to achieve, and despite widespread criticism surrounding its ethical fragilities, attack politics in particular have become a fundamental component of any political campaign and evidence...
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...ADV101 – UNDERSTANDING ADVERTISING ASSESSMENT 1: TUTORIAL REPORT 1 DOES ADVERTISING MIRROR OR SHAPE SOCIETY? Table of Contents Table of Contents.................................................................................................................................................... 1 Executive summary ................................................................................................................................................ 2 Discussion ............................................................................................................................................................... 3 The evolution of advertising and it’s roles in business and society ........................................................................ 3 Analysis of the agency structure and its key players .............................................................................................. 4 The process of developing an effective advertising campaign ............................................................................... 5 Summary of Findings .............................................................................................................................................. 6 References .............................................................................................................................................................. 6 Executive summary The argument of whether advertising mirrors or shapes society...
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...[pic] Assessed Coursework COURSE TITLE: MA in Marketing MODULE TITLE: Advertising & Promotion MODULE CODE: MODULE LEADER: STUDENT REF. NO (s). : Kavita Singh STATEMENT OF AUTHORITY: I have read the College Regulations relating to plagiarism and certify that the above piece of coursework is all my own work and do not contain any unacknowledged work from any other sources. Signature: Kavita Singh Submission Date: 11/09/2011 [Word Count: 2750] (Excluding appendices/bibliographies, tables and diagrams) Advertising and Promotions of a customer brand contributes more to its success in creating added values compared to any other individual factor. Executive Summary: This report highlights the importance of advertising and promotions and presents it as one of the most effective tool in an organization’s promotional mix. Creating customer value that effectively leads to customer loyalty is essential and the main mantra to sustain in the current cut-throat competitive market scenario. This study compares various elements of the promotional mix and establishes that the contribution of A&P is indisputably colossal as compared to other factors. Introduction: Today’s business world is immensely powerful and competitive. Customer Relationship and monetary gains are two areas around which businesses revolve. Establishing and maintaining consumer relationships and reaping profits are two business goals. Both are different...
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...Local Advertising P 6–25 Global Advertising P 26–36 Conclusion P36-39 Effective advertisement global or local? Advertisement, every time we turn on TV or radio, surf the Web, check the mail or drive to the supermarket, we are subjected to multiple, and sometimes simultaneous--advertising messages. With that kind of saturation, and the high cost of running an ad campaign, advertisers need to make their ads stand out. Of course, advertising needs to do more than get noticed. It needs to be focused, memorable and ultimately compelling enough to move customers to choose their product or service over all the others fighting for attention. Before we define an effective advertisement is global or local, we should know one thing first . what is the meaning of an effective advertisement? What is the factor to construct a successful advertisement ? effective advertising is advertising that changes the behavior of the consumer of that one thing and also effective advertising, is advertising that makes people feel a certain way about a brand mean it’s all about the brand and how people allow that brand to influence their lives, effective advertising is there is a lot of ways to measure advertising these days, but the over view of what makes an add effective is to people remember and they motivated by is it to the consumption habbits. The basic concept of effective advertising including advertising by a...
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...Issue 6: Advertising is a way to let customers know a company’s products and its concept. In which way Subway chooses to make it known to the public. The four primary functional areas of a firm are marketing, finance, operations, and human resource. For most firms, operation is the technical core or “hub” of the organization, interacting with other function areas and suppliers to produce goods and provide service for customers. Is there any good product or service has high sale rate without effective advertising? The answer is absolutely no. Therefore, effective advertising is an important segment in marketing. Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. Organizations handle advertising in different ways. In small company, advertising is handled by someone in the sales or marketing department, who works with an advertising agency. A large company will often set up its own department, whose manager reports to the vice president of marketing. The department’s job is to propose a budget, develop strategy, approve ads and campaigns, and handle direct-mail advertising, dealer displays, and other forms of advertising. Subway corporate posited itself as a more health-conscious restaurant. Much of Subway's rapid growth can be attributed to its somewhat unique business...
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...cosmetic procedures. Budget - $25.000 NEWSPAPER · Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used: Every time when the people look at the advertising picture, they will be attracted by our services and products. The newspaper, magazine and outdoor advertising are the best methods to capture the people’s mind, make they think about our services and products what are so special when they look at our advertising services. · Identify check the advertising content and supporting information for accuracy and completeness: I have checked the content, support enough information required. The content satisfy the purpose of advertising, the audiences can get information easily when look at our advertising. Everything has been checked and absolutely corrects and matches with the legislation. · Confirm the time schedule and budget requirement for creating the advertisement/s It depended to the types of advertisement then the time, schedule and budget will be defined. For newspaper the budget could be from $30-$70/day and depend on what type of newspaper we will advertising. · Identify legal and ethical constrain: Ethical Principal: We do the same thing as we advertising. There is no cheating, bait the...
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...Advertising can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people (Kotler, Cunningham, & Keller, 2008). Successful advertisements build an appetite in consumers through viewing, listening, and reading. Advertising also gives the consumer the necessary instructions to fulfill those needs that were created. Since there are so many goods and services available, organizations must use convincing approaches in their advertisements to increase the chances that ad budgets will have a positive return. There should be a specific communication task and achievement level to be accomplished with a specific audience in a specific period of time which is called an advertising objective or goal (Kotler et al., 2008). This paper is written to compare and contrast a product offered by Marriott International Incorporated through the advertising platforms of traditional, tradigital, or digital. It will also recommend the advertising type that is most effective and offer an investigation into the return on investment (ROI). Advertising media platforms can be categorized into three different types: traditional, tradigital, and digital. Traditional advertising is what most people think of when talking about advertising or marketing and includes the “usual” venues for media placement, such as newspaper, radio, broadcast television, cable television, or outdoor billboards (“Types of Advertising,” n.d.). Traditional advertising medias are...
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...Hopkins Guide To Advertising Guidelines for Copywriting, Design, Ad Campaigns, Appeals, Effective Advertising Communication, Branding and Research. Submitted To:- Prof. Sanjay Wadwalkar Submitted By:- Aakanksha Magan MMC II Hopkins Copy Writing Principles And Guidelines * Talk to people, to whom you are advertising for, in print as if you are talking to them in person. The copy should be in a conversational tone. Only then will the prospects recognize you as one of their own and accept your advertisement. * Never commit the advertising crime of judging people while writing any copy. Let ordinary people judge themselves. * An educated person serves as a handicap in the field of advertising communication and copy writing. Also use of any literary styles handicaps your advertisement. * Unique style of writing invariably makes the prospect, i.e. the readers suspect you and consequently not accept your advertisement. * Any apparent effort to sell, visible in the copy writing, creates customer resistance. * Relying on language or a good creative ability to express an idea in your copy leads to a failed advertising. * Use of strange words, phrases or things in the copy again leads to customer rejection and not acceptance. * Appearing to be flattering yourself in your copy is a sure failure because people recognize it immediately and reject it. * Never let a style of writing overpower the substance of the copy or the form suppress the content...
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...Executive summary: Advertising and promotion is used to inform about the products or service to customers, stakeholders or boarder publics. To fulfill this motive, many strategies has been developed and practiced over the world. In this era of technology and science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies to advertising and promotion. 1 1.2 The organization of advertising and promotion industry. 2 1.3 Assess how promotion is regulated. 3 1.4 Examine current trends in advertising and promotion including the impact of ICT. 3 LO 2: Understand the role and importance of communication. 4 2.1 Explain the role of advertising in an integrated promotional strategy for a business or product. 4 2.2 Explain branding and how it is used to strengthen a business or product. 4 2.3 The creative aspects of advertising. 5 2.4 Ways of working with advertising agency. 5 LO 3: Understand below-the-line techniques...
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...Unit 11: Advertising and Direct Marketing Advertising: Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity. This helps marketers bond with customers and boost sales. Advertising is useful in communicating factual information about the product or reminding consumers to buy their favorite brand. Advertising sometimes suffers from a credibility problem because cynical consumers tune out messages they think are biased or are intended to sell them something they don’t need. Advertising can be expensive; therefore, firms need to take great care to ensure their messages are effective. Mass consumption and geographically dispersed markets make advertising particularly appropriate for marketing products using the same promotional messages to large audiences. Types of Advertising: Product Advertising Product advertising is an advertising message that focuses on a specific product. This is the type of advertising the average person usually thinks of when talking about most promotional activities. Institutional Advertising Institutional advertising is an advertising message that promotes the activities, personality, or...
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