UTS: FACULTY OF ENGINEERING AND IT 49016 Technology and Innovation Management – Spring 2014 Assignment 1 Innovation at Proctor and Gamble Marks: 20% of total mark Deadline: Submit to Turnitin by midnight on Sunday 28th September 2014 Objective: This assignment is designed to help students learn about: (b) How to read and analyse information in case studies and business articles (c) Best practice product and process development (d) How to deploy
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Finance MBA − Cases in Corporate Finance The Super Project (HBS) Instructor: Pål E. Korsvold BI Norwegian School of Management McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−68861−4 Text: Harvard Business School Negotiation Cases This book was printed on recycled paper. Finance http://www.mhhe.com/primis/online/ Copyright ©2006 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright
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HEATHER BECKHAM Culinarian Cookware: Pondering Price Promotion On November 6, 2006, the vice president of marketing of Culinarian Cookware (Culinarian), Donald Janus, and the senior sales manager, Victoria Brown, met to discuss whether or not the company should offer a price promotion for the company’s line of premium cookware in the coming year. These two executives had very different views on the value of a price promotion and the role it could play in the company’s marketing strategy. Janus expressed
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Pergamon PII: European Management Journal Vol. 19, No. 5, pp. 534–542, 2001 2001 Elsevier Science Ltd. All rights reserved. 0263-2373/01 $20.00 S0263-2373(01)00067-6 Cross-Functional Issues in the Implementation of Relationship Marketing Through Customer Relationship Management LYNETTE RYALS, Cranfield University School of Management SIMON KNOX, Cranfield University School of Management There is a major change in the way companies organise themselves as firms switch from productbased to
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CRM JOE PEPPARD, Cranfield University School of Management, UK Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) software. Our research has highlighted that most institutions take a rather narrow view of CRM and as such, benefits have been limited. While second generation CRM has emerged to embrace the total organisation (hence Enterprise CRM), success in general
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HBR.ORG THE PRICE OF INCIVILITY LACK OF RESPECT HURTS MORALE AND THE BOTTOM LINE. BY CHRISTINE PORATH AND CHRISTINE PEARSON January–February 2013 Harvard Business Review 115 The Price of inciviliTy R udeness at work is rampant, and it’s on the rise. Over the past 14 years we’ve polled thousands of workers about how they’re treated on the job, and 98% have reported experiencing uncivil behavior. In 2011 half said they were treated rudely at least once a week—up from a quarter in 1998
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The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true
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Organizational Behavior by Robbins & Judge, and the article, Triumph of Humility & Fierce Resolve, in the Harvard Business Review by Jim Collins, the style of leadership that is attributed to Executive A is level 5. Executive A demonstrates the specific traits of a level 5 leader such as: Being described as driven, fiercely ambitious, and entirely focused on the success of the company Shying away from personal attention or press recognition Crediting other leaders in the organization
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Individual Assignment: Is it Time to Split Up HR? Mind the Talent Management Gap: HR-A and HR-LO Abstract Human Resources has gone through ever-evolving changes over the years. They have been transitioning from transactional to becoming a strategic business partner with the high level executives of businesses. They are moving towards becoming the corporate centers of excellence by developing the right metric and analytics, the right talent and understanding how much human capital impacts successful
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Harvard Referencing System Tunku Abdul Rahman College Compiled by Dr Chook Ka Joo Quality Assurance Department Tunku Abdul Rahman College and Mr Johnny Chin Fui Chung School of Social Science and Humanities Tunku Abdul Rahman College 2010 For Internal Circulation Only CONTENTS Page 1.0 INTRODUCTION 1 THE IMPORTANCE OF CITING REFERENCES 1 REFERENCING SYSTEM 1 THE HARVARD REFERENCING SYSTEM
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