NIMS UNIVERSITY RAJASTHAN, JAIPUR JANUARY 2015 (TERM 1) Master of Business Administration (Marketing Management) 2nd Year Services Marketing Maximum Marks: 70 Duration: 03 Hours Instructions: 1. This paper is divided into 3 sections – A, B and C. 2. Section A consists of 10 questions of 1 mark each. All questions in Section A are compulsory. 3. Section B consists of 7 questions of 3 marks each. You must attempt ANY FIVE questions. 4. Section C consists of 5 questions of 15 marks
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mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004. The measurement of total available market
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Abstract: The paper presents an attempt for analysis of the theory in the sphere of the Management Information System (MIS). The information needs of the various managerial levels are pointed out and the stages in the development of MIS are defined. The growing importance of the application of MIS in tailoring industry is shown. Key words: Information Technology (IT), Management Information System (MIS), tailoring industry INTRODUCTION We are living in a time of great change and working
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Decision Support Systems The material has been prepared by considering the prescribed textbook, internet and assignments given by the students (BBM 2011-2014 Batch). The material can be further improved by adding more insightful examples and explanation. The material may not be exhaustive and should be taken as a guide to help in better learning of the subject. ALL THE BEST Unit – I: 1. What is DSS? Explain the Characteristics, Benefits and Limitations of DSS. Definition: A
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Chapter 1 Managing Effective Organizations 1. To be formally defined as an "organization" the entity must consist of at least two people and be profit oriented. FALSE 2. The formal study of organizational behavior is believed to have begun between 1903 and 1917. FALSE 3. The effectiveness of any organization is influenced greatly by human behavior. TRUE 4. (Anthropology has contributed to the study and application of OB. TRUE 5. "Structure" is the formal pattern
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weightage given to these assignments is 30%. OR 30 Marks All assignments are to be completed as typed in word/pdf. All questions are required to be attempted. All the three assignments are to be completed by due dates (specified from time to time) and need to be
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between the various levels of management. 5 Understand the three main managerial skills and at what managerial level they are dominant. outline A South African insight: Capitec Bank: Meeting the needs of customers by making banking affordable and accessible. Managers and management l Human needs and wants l What is an organization? l Organizations as systems What managers do l General managerial tasks l Productivity and organizational performance l What is a manager? l What is management? l Scope
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36 XI. Production 38 Reference 39 Zara Executive Summary Zara, a prominent name in the world of clothing has been successful ever since its founding in the year 1975. As the market demands began to shift towards a quick response rate and increased competition, Zara had to continuously restructure its strategy to best suit the needs of its industry. Through the careful analysis and external research; internet and multiple databases, the history of Zara revealed that
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grounds of morality where the term of morality is taken to mean moral judgments, standards and rules of conduct. The American Heritage Dictionary- Ethics- The study of the general nature of morals and of specific moral choices, moral philosophy, and the rules or standards governing the conducts of the members of a profession. Applying Ethics to business: 1.To survive, business must earn a profit 2. Business must balance their desires for profits against the needs and desires of society.
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the slide will be our focus. Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.” The American Marketing Association offers the following formal definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing management takes place when at least
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