Chapter 6- Health Care Marketing 1. According to Buchbinder & Shanks, (2012) marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole (Buchbinder & Shanks, 2012, p. 96.). The main principles of marketing are to satisfy customers, target the 'right' customers, facilitate exchange relationships, stay ahead of competitors and enhance profitability. These principles are essential for
Words: 1194 - Pages: 5
Policy Issue Analysis: The Affordable Care Act and Nursing April 7, 2013 Policy Issue Analysis: The Affordable Care Act and Nursing Problem Identification Healthcare costs are soaring in the United States today. More people than ever before are uninsured or underinsured. In 2006-07, there were 46 million people uninsured (Gulley, Rasch, & Chan, 2011), and 9 million children also did not have health insurance (Coddington & Sands, 2008). A change in how healthcare is managed
Words: 1341 - Pages: 6
the expenses. The first dimension of financial health is that revenues and expenses be in balance. The fact that our Hospital offers multitude of services from in-patient and out-patient services, there are multiple sources of revenues. 1) Mix of Payers As I observed that the payer mix of this hospital is comprised of more uninsured patients, I understand the problem. One of the largest financial burdens that hospitals face is uncompensated care that is provided to uninsured individuals, especially
Words: 1308 - Pages: 6
is a model that focuses on the holistic approach to health care. It is about loving care and provisions to those that seek recovery and wellness for the whole body on a day-to-day basis. However, the healing model is in contrary to the cure model used in the traditional hospitals that emphasize more on the eradication of illness or sickness through new technology and pharmaceuticals. The healing health care is focused on the return to health and whole being rather than the focus on curing illness
Words: 1418 - Pages: 6
and substance abuse is known as both a precipitating factor and consequence of homelessness can effect an individual’s ability to retain housing or limit housing options offered by programs requiring sobriety, and mask underlying or related mental health issues undetected or untreated in addiction treatment programs (Zerger, 2002). Individuals who have co-occurring disorders (COD) are particularly vulnerable to homelessness caused by more severe psychiatric symptoms, self-medication with drugs and
Words: 1250 - Pages: 5
consistence and precision of human services budgetary articulations. The health awareness monetary practices and morals had the four sorts of budgetary administration for making understanding to medicinal services administrator. It would likewise give the noteworthiness of tests of moral models and budgetary reporting practices Four elements of Financial Management The four element of financial management in health care organization were to be planning, controlling, organizing and directing
Words: 836 - Pages: 4
Ph.D. Health Financial Management (HSA525) Assignment 1 Company Overview Universal Health Services (UHS) is a health management company that operates in three divisions; behavioral health facilities, acute care hospitals and ambulatory centers throughout the United States, Puerto Rico. Founded since 1978, it has prided itself in delivering top-notch hospital services through its strategy of purchasing already existing strong and successful health care franchises
Words: 1124 - Pages: 5
Era of Health Care Jessica Contreras University of Phoenix Health Care Organizations and Delivery Systems HCS/531 Lori Walker February 22, 2015 Telemedicine: A New Era of Health Care As healthcare evolves and enters a new era, we are faced with consumer demands for care, reduction of costs, increase in quality services, and customer satisfaction. Innovation is on the horizon. 58% of Americans indicated that increased funding for medical and health research is essential for their future health and economic
Words: 1543 - Pages: 7
and the resultant increase in the need for nursing services along with the nursing shortage, nurses cannot provide the needed care without assistive support. Additionally, some RNs think the delegation is the manager’ job or a charge nurse's function or some nurses let a feeling of superiority prevent them from delegating tasks. This could result in lapses in nursing care and poor patient outcomes. In 1992, the American Nurses Association defined delegation as “the transfer of responsibility for
Words: 1062 - Pages: 5
Practice and Outcomes In today’s health care, where the clinicians’ performance must prove and measure their quality of care in order to be reimbursed, care providers find solutions through the utilization of evidence-based practice (EBP) that leads to quality outcomes. Moreover, Winters and Echeverri (2012) asserted the Institute of Medicine’s mandate that all health care clinicians are expected to be competent in EBP to meet the challenge of the current health system. Since there is a significant
Words: 1155 - Pages: 5
