1. What is MIS? Definition: Development and use of computer-based information systems that help businesses achieve their goals and objectives. Development: Information systems are built for business professionals (you) to use. You need to take an active role in specifying system requirements and in managing development projects to ensure that the system meets your needs and the organization’s needs. Use: You need to learn how to use to accomplish your goals. You have responsibilities
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abstract problem statement statement of intent narrative user/client description major project elements site information project emphasis plan for proceeding previous studio experience theoretical premise research case studies climate data historical context project goals site analysis an ecological solution personal identification reference list 5 6 7 8 9 10 11 - 12 13 14 15 16 - 34 35 - 58 59 - 65 66 - 71 72 73 - 88 89 - 108 109 110 - 111 abstract Waterways are a vital and productive resource
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Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests Profile of the Hotel and Catering Industry (with D.W. Airey) Tourism and Hospitality
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Franchising and Franchise relationship Introduction Various researchers that have developed models for examining businesses over years assume that companies should pass through four stages during their life cycle: start-up, growth, maturity and decline. The most critical of all are the start-up and growth stages. In the first stage the business makes its primary steps in attempt to create a market presence, the primary base of customers. The start-up stage is generally characterized
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Its objective is to describe how companies in this industry use ICT for conducting business, to assess the impact of this development for firms and for the industry as a whole, and to indicate possible implications for policy. Analysis is based on literature, interviews, case studies and a survey among decision-makers in European enterprises from the tourism industry about the ICT use of their company. Disclaimer Neither the European Commission nor any person acting on behalf of the Commission
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methodologies, deal structures, bidding strategies, and the need for a value proposition. • Show how M&A can be used successfully as well as its pitfalls, dangers and risks. The course will utilize a combination of lectures, readings, cases and student projects. II. Text Required Text: Applied Mergers and Acquisitions, by Robert F. Bruner, University Edition (Wiley, 2004). Optional Text: Big Deal: Mergers and Acquisitions in the Digitial Age by Bruce Wasserstein
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Corporate Reputation Review Volume 5 Numbers 2 and 3 Gaps Between the Internal and External Perceptions of the Corporate Brand Gary Davies and Rosa Chun Manchester Business School Corporate Reputation Review, Vol. 5, Nos. 2/3, 2002, pp. 144–158 # Henry Stewart Publications, 1363–3589 Page 144 ABSTRACT The corporate branding and reputation literatures both refer to the significance of gaps between the employee and customer perceptions of the corporate brand. There is a generally
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1755-4217.htm Managing bilingual employees: communication strategies for hospitality managers Mary Dawson, Juan M. Madera and Jack A. Neal C.N. Hilton College, University of Houston, Houston, Texas, USA Abstract Purpose – One out of four foodservice employees speaks a foreign language at home. Furthermore, 37 percent of those employees speak limited English. Given this, hospitality managers must
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http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of
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Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage
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