Case #6: KRISPY KREME DOUGHNUTS, INC. Synopsis and Objectives This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts, Inc., associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme, which had been one of the most rapidly growing American corporations in the new millennium. The task is to evaluate the implications of those announcements
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Running head: KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS Krispy Kreme Doughnuts, Inc.: A Case Analysis Presented to By October 09, 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement
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Krispy Kreme Case Study FINA 470-01 Strategic Financial Management Company Overview: Krispy Kreme is a retailer and wholesaler of “high quality doughnuts and packaged sweets” (2010 10-K report) as well as various beverages. Krispy Kreme consists of stores and franchises that include domestic and international franchises, company stores and the KK Supply Chain. Krispy Kreme is also the sole provider to all their stores and franchises of the ingredients and equipment needed for store operations
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different goods and services, we will obviously talk about the difference in the process in which these goods are made readily available to the masses. Here we will discuss the production and distribution of your favorite sneaker selling store, Krispy Kreme Donuts, and the Medical Records department of a Hospital. All of us have a neighborhood store in which we favor when looking for a fresh pair of sneakers. I use my neighborhood Sports Lane store for which I worked for a year when I was a teenager
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South of the Border and Krispy Kreme are both some the biggest symbols that represent the South, its heritage, and its culture whether it be through race relations or industry and relationships. Some of the reasoning behind how South of the Border broadened the definition of a traditional southern space included the sale of alcohol, that fact that Schafer was Jewish, and that he did not discriminate. “As Jews, the Schafers skirted the cultural stigma associated with selling alcohol that would have
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through the joy that is Krispy Kreme. “ Objectives 1. Reduce the investment required to produce a given level of sales and reduce operating costs by operating smaller satellite stores instead of larger, more expensive factory stores. 2. Achieve greater production efficiencies by centralizing doughnut production to minimize the burden of fixed costs. 3. Achieve greater consistency of product quality through a reduction in the number of doughnut-making locations.
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Healthy Fast Food? Women Are Buzzing About McDonald’s Jan. 27 2011 - 1:24 pm | 3,391 views | 0 recommendations | 3 comments By JENNA GOUDREAU While many may deem “healthy fast food” an oxymoron, a recent report finds that fast food and sugary brands with new health initiatives are gaining women’s approval. Marketing research group Women at NBCU tracks the top 500 brands that are most important to women each month by following what they search for and talk about online. In the last six months
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Comparison of Facebook Communication Strategy: Dunkin’ Donuts -v- Krispy Kreme Doughnuts Introduction This report will compare the facebook communication strategy of Dunkin’ Donuts and Krispy Kreme. Social media is a major media and branding platform for many retailers today both new and established. This method of communicating with consumers is both inexpensive and immediate, so it provides a huge benefit to the company with the least cost. For these reasons, social media sites like facebook
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; ,.: ) j I 1 ' 7 I I I l-*--*** I I ___i Krispy Kreme Doughnuts,Inc. As the millennium began, the future for Krispy Kreme Doughnuts,Inc., smelled sweet.Not only could the company boast iconic statusand a nearly cultlike following. it had quickly become a darling of Wali Street.Less than a year after its initial public offering, in April 2000, Krispy Kreme shareswere selling for 62 times earnings and, by 2003, Fortune magazinehad dubbed the company "the hottestbrand in America
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Krispy Kreme Case Analysis Anthony Jachera, Salma Saeed, Chris Westendorf October 20th, 2014 Executive Summary This case analysis considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts (KKD) and pinpoints the causes behind the downfall of one of the hottest brands in America. Beginning with their highly successful IPO in April of 2000, KKD quickly rose to become one of the most successful companies in the United States. Customers and Wall Street simply
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