South of the Border and Krispy Kreme are both some the biggest symbols that represent the South, its heritage, and its culture whether it be through race relations or industry and relationships. Some of the reasoning behind how South of the Border broadened the definition of a traditional southern space included the sale of alcohol, that fact that Schafer was Jewish, and that he did not discriminate. “As Jews, the Schafers skirted the cultural stigma associated with selling alcohol that would have affected the white southern Baptists and other religious conservatives who dominated the area” (King, “Behind the Sombrero”,151). Schafer had made purposeful planning when picking an area to open South of the Border, and the reasoning for his location was due to the fact that …show more content…
He made sure to sell not only beer and alcohol, but sandwiches and other types of food to help make his establishment “socially acceptable” (King, “Behind the Sombrero”, 155). One of the main reasons that South of the Border, broadened the definition of a traditional southern space is because color of skin was not a focus. In fact, Schafer stated, “Of course, we were the first major motel/restaurant south of Washington who from the start always had an open door policy – first come, first served. And also we checked only the color of their money, not their skins” (King, “Behind the Sombrero”, 156). Schafer also hired many American Indians and African Americans in 1981 (King, “Behind the Sombrero”, 159). It expands the definition of what kinds of American “gets” to be “southern” by showing the changing of the South and the advances that took place through its own story that “shows social change and economic success” and “the story also demonstrates that spaces of enjoyment and leisure can also be serious sources for social history” (King, “Behind the Sombrero”,