required to document the selected country’s culture which may be relevant to the product you select. Then, you will need to develop a marketing plan for its introduction or expansion in the host country. You will have to write the plan as a proposal by a Global Marketing Consultant to solicit a business. There is no definite outline and / or framework for the presentation, the essence will be ← Creativity of your idea(s) ← Focus of your plan(s) ← Differentiation of your strategy(ies)
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JOCM 11,4 282 Foreign companies and Chinese workers: employee motivation in the People’s Republic of China Terence Jackson Centre for Cross Cultural Management Research, EAP European School of Management, Oxford, UK and Mette Bak BASF, Shanghai, China Introduction: the challenge of motivating Chinese employees At the end of 1978, during its “third plenum”, the Chinese Communist Part Central Committee gave economic reform top-level priority. Following the Second Session of the Fifth National
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of the requirement for the degree of Master of Science In Hospitality and Tourism Management Suzanne K. Murrmann, Chair BeomCheol (Peter) Kim Manisha Singal July 9, 2012 Blacksburg, Virginia Keywords: Service Quality, Restaurant Cleanliness, Culture Customer Perceptions of Restaurant Cleanliness: A Cross Cultural Study Seung Ah Yoo (ABSTRACT) What is a clean restaurant in customers’ viewpoints? Restaurant cleanliness is considered one of the most significant conditions when customers evaluate
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Journal of Intercultural Management Vol. 3, No. 2, October 2011, pp. 113–125 Adrian Pyszka Michał Piłat Cracow University of Economics Applying trompenaars typology of organizational culture to implementation of csr strategy 1. Introduction Nowadays many authors declare Corporate Social Responsibility (CSR) in strategic terms as it is no longer seen as the invention of some social activist but important source of competitive advantage. However various researchers still struggle to figure
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which, if not consciously recognized may lead to ineffectiveness and in some cases prove to be very costly (Sennara & Hartman, 2002). Therefore, it must be understood that the most crucial element in international projects is “culture” (PM Hut, 2012). What is Culture? “Culture” refers to a way of life for a group or community that practices and shares values and common experiences that shapes the way in which the group or community understands the world. These values and practices are learnt through
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them. In fact, interviewers are not particularly good at detecting the best trait that predicts performance: conscientiousness. Additional Work Related Aspects of Personality Cultural Diversity Another aspect for individual differences is culture. For organizations it is very important to understand that people
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simply volunteer, much is at stake emotionally and mentally. I will discuss the various problems that are encountered by uprooting the lives of the employees and moving to another country, and more importantly another culture. The largest transitional issue encountered is culture shock. Other concerns include missing family and friends back home, losing out on other employment opportunities, not completing projects due to distractions, and some employees even have to leave their immediate family
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clusters. These four groups became the Hofstede dimensions of national culture: • Power Distance (PDI) • Individualism versus Collectivism (IDV) • Masculinity versus Femininity (MAS) • Uncertainty Avoidance (UAI) A fifth Dimension was added in 1991 based on research by Michael Bond who conducted an additional international study among students with a survey instrument that was developed together with Chinese employees and managers. That Dimension, based on Confucian dynamism, is Long-Term
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Journal of International Business Studies (2006) 37, 525–543 & 2006 Academy of International Business All rights reserved 0047-2506 $30.00 www.jibs.net Cross-cultural competence in international business: toward a definition and a model James P. Johnson1, Tomasz Lenartowicz2 and Salvador Apud3 Crummer Graduate School of Business, Rollins College, Winter Park, USA; 2Deparment of Management, International Business and Entrepreneurship, College of Business, Florida Atlantic University, Boca
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Case Assignment MGT501 Management and Organizational Behavior In this case study I will analyze Ms. Myers journey to a different culture than she was used to how it went wrong and what she might have done better to try and better prepare herself for the journey that she thought she could handle. I’ll analyze the problem using Hofstede’s five dimensions of culture to compare Korean and American assumptions. I will also make recommendations to her management style that might have helped accommodate
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