Overview The objective of this assignment is to go beyond theory to provide you with the necessary tools to use the marketing concepts presented during the week. After completing the assignment you would have applied the concepts and the metrics to specific situations. In particular, this assignment will give you an in-depth understanding of: • Market Share (Chapter # 3) • Value creation (Chapter # 4) • Market Segmentation (Chapter # 5) Rubric • Multiple choice questions
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Brand Blunder A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market. There are numerous examples of brand blunders in marketing history; there are also numerous urban legends surrounding brand blunders, where there is little evidence of an actual blunder. TRUE CASES An April 2002 Starbucks ad featured
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Summary Summary MAURICE HINES MAURICE HINES 15701 Tassia Lane #302, Woodbridge, Va 22191 ׀ C: 571-250-6422 ׀ maurice.hines.jr@gmail.com 15701 Tassia Lane #302, Woodbridge, Va 22191 ׀ C: 571-250-6422 ׀ maurice.hines.jr@gmail.com Equipped with excellent negotiation skills, market insight and business acumen necessary to guide companies to financial success. Driven and adept at business prospect research, marketing research, product promotion and account expansion. Calm under any pressure
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Economies of scale are reductions in average costs attributable to production volume increases. They typically are defined in relation to firms, which may seek to achieve economies of scale by becoming large or even dominant producers of a particular type of product or service. A distinction can be made between internal and external economies of scales. Internal economies of scale occur when a firm reduces costs by increasing production. External economies of scale occur when an entire industry benefits
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General Motor bankruptcy Introduction General Motors Company, one of the world’s largest automakers, estimated in 1908. With its global headquarters in Detroit, Michigan, USA.GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall
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It starts with an idea s t a g e s o f innovation Best Practices in Brand Extension: Effective Application of Brand Recognition BRAND EQUITY CAN BE DIVIDED INTO THREE COMPONENTS: EXPERTISE, EMOTIONAL ATTACHMENTS AND PRODUCT ATTRIBUTES Brand extensions are an effective and popular method of gaining a competitive advantage when entering a new product area. Consumers are faced with an increasingly complex and confusing marketplace. The ability of a brand to act as a mental shortcut for
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Differentiating Between Market Structures A market structure in economics describes the state of a market with respect to its competition.There exist several different market structures like perfect competition, oligopoly, and monopoliesamong others. These markets all produce different types of goods or services, like public and privategoods as well as common and collective goods. Firms operating in these different market structuresutilize the labor market in very different ways because of very
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Financial Analysis SMRT – Industry Analysis (Michael Porter’s 5-Forces Model) ------------------------------------------------- Rivalry Among Existing Firms * Trains * Duopoly system in Singapore, train services (Mass Rapid Transit) dominated by SBS Transit and SMRT Trains. * Currently 4 major ‘lines’ in Singapore, namely Circle Line, North-East Line, East-West Line and North-South Line. * Though the train services were owned by Land Transport Authority of Singapore
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Executive Summary At Moore Customs, we personalize cars to fit the customer’s eye. We specialize in Subarus, Toyotas, and Hondas. We offer a free test strip of road for our customer use only. Our main lobby is surrounded by glass so customers may view our progress. The more projects we have the harder we work. Business description Moore Customs is a new company that focuses on personalizing and customizing all types of cars, fitting the customers needs. Moore Customs will be a partnership
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1. Explain customer-perceived value. Customer-perceived value can best be described as the difference between any customer's assessment of the benefits verses the costs associated with any product or a service, along with the perceived substitutes. It is based on this resulting excess benefits that the customer decides to purchase a product. Total customer benefits consists of three things namely Economic benefits, Functional benefits and Psychological benefits. Simultaneously, the total customer
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