HONG KONG DISNEYLAND ! According to Ali Farhoomand1, Hong Kong Disneyland has been struggling with lower-than-expected profits for almost three years since its opening; factors such as park’s small size, inconvenient location, lack of unique features and Chinese elements, and insufficient appeal to adults have been claimed as possible major causes2. Forhoomand points out that there has been negative press coverage pouring in regards to overcrowding; for instance, “You have to line up for
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( CASE 3-2 ) Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy DISCUSSION QUESTIONS 1. Hong Kong Disneyland (HKD) experienced woes in its first year of operation due to: * Hong Kong government giving Ocean Park (the local theme park) all the needed support to rejuvenate itself from HKD’s competition * The HKD workforce demanding for equal treatment to their counterparts abroad * Ocean Park’s popularity growing even stronger as a
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iconic characters, has a stellar reputation in many parts of the world for its family-friendly entertainment offerings. The company's parks and resorts division operates theme parks in five global locations, including a recent $1.8 billion park in Hong Kong. Disney's fabled studio entertainment unit has an illustrious history in both animation and live-action features. The Lion King, released in 1994, is the highest grossing animated film of all time. More recently, Disney has enjoyed massive hits with
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when marketers are looking to export their products or services to other countries they need to understand the consumer’s demands, expectations, and tastes in the region. Not all consumers feel and think the same way. For example, consumers in Hong Kong have different historical and cultural views than Mainland China, although they may have similar cultural values (Weber, 2002). Consumers within these two regions may have different preferences and environmental standards. The same could be said
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Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered
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o Wanted a different breakfast menu than planned o Did not change vacation behaviors o Did not check in & out of hotels at the expected times o Did not have a relaxed eating schedule. Given these problems, and their experiences in Tokyo and Hong Kong, there seems to be a much better approach to understanding probable consumer desires, and adapting the experience to fit those consumer expectations as outlined in A.1 – A.3 above. C. How do cultural variables influence the location choice of theme
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CASE STUDY Title: Hong kong Disneyland: Chinese Tourist’s Behavior and Disneyland’s Internationalization Strategy Executive Summary : This is about how Hong Kong Disneyland will overcome the problems they are facing through the competition they have against the rapid growth of tourist visitors of Ocean park. They have a failing strategy on how they can attract tourist just like how Ocean Park did it successfully . So they need to find out how they can again stand out from being under the
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Tokyo. While its park in Hong Kong has been less profitable, the company believes that further expansion into the region is worthwhile. However, the company faces a number of cultural challenges that must be overcome. Certainly language poses a problem for the company. At Hong Kong Disneyland, the company has chosen to be trilingual for example. In addition to dealing with language differences, Disney must also tailor other components to meet the local needs. The Hong Kong location includes more covered
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The Japanese market has consumers to which are mostly traditional in not purchasing the latest and greatest so they can keep up with the Johnsons or Lees I guess for Japanese version. The Japanese market is that of what people need to survive instead of the American market to which is to buy all the nice things you can afford so you can enjoy the finer things in life. Japanese people also do not earn as much money as American people do for the same classes. Middle class in America earns somewhere
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Hardy Named Vice President, Marketing and Sales for Hong Kong Disneyland (Hong Kong, 27th March,2003) Roy Tan Hardy has joined the Hong Kong Disneyland Project as vice president, marketing and sales, it was announced today by Don Robinson, group managing director for the project. Tan Hardy will be responsible for the overall development and implementation of an integrated strategic marketing and sales plan for Hong Kong Disneyland. His overall responsibilities also include branding
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