Journal of International Business Studies (2009) 40, 1411–1431 & 2009 Academy of International Business All rights reserved 0047-2506 www.jibs.net The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership Jan Johanson1 and Jan-Erik Vahlne2 1 2 Uppsala University, Uppsala, Sweden; Gothenburg University, Gothenburg, Sweden Correspondence: J Johanson, Uppsala University, PO Box 513, SE-751 20, Uppsala, Sweden. Tel: þ 46 859255215;
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Malacca, Malaysia’s Historical City Due Date: 12/12/2011 Executive summary Historical tourism is an important component of the Malaysian economy as well as a significant source of its foreign exchange revenues. Few years ago, historical tourism does not seem like an important asset toward the development of tourism industry but yet, we cannot deny that historical tourism is a contributing part to the industry and also toward the economy now. Historical sites can be used to attract tourist and
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Master Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more
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Van’s Bookkeeping Marketing Plan 14376 S. Othello St. Seattle, WA 98118 Phone: 206-446-7890 Email: vanbookkeeping@gmail.com Web Site: www.vanbookkeeping.com Contact: Van Nguyen Table of Contents Executive Summary 4 Marketing Objectives 4 Goods or Services 4 Resources Needed 3 Projected Outcomes 3 Company Description 3 Strategic Focus and Plan 3 Mission/Vision 3 Goals 3 Core Competency 3 Situation Analysis
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they looked less than glamorous wearing the brand they had trusted and been comfortable with for years. He hoarded information so that individual store merchandisers didn’t know how various lines were performing. He mocked J.C. Penney’s ways of doing things. He abandoned the discounting customers had come to expect from retailers. And he, and most of the team he recruited, were commuter leaders, jetting back to California after cramming in marathon work sessions at headquarters. These factors certainly
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computer as a reward for making honor roll my sophomore year, I mastered DOS, Windows, and WordPerfect within six months. I then went on to teach myself programming basics. By the time I graduated high school, I knew I wanted to study programming. From that point on, everything fell into place. My life revolved around computing. By my junior year at Syracuse, I decided I wanted to work for a major software manufacturer. That is why I had an internship last summer at FastTrack Software. I now want
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I would like to thank Dr Adrian Sledmere, for being the stable one and also if unbeknownst to himself, a truly inspiring educator. ABSTRACT The growing disillusionment and scepticism of brands is now a fact in society but where does it stem from and where does it leave brands? This journey started when I read Klein’s (1999) ‘No Logo’ but wanted to explore further why the anti-capitilist protests and movements were happening, what was it inside of society that had influenced this rejection
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CASE STUDY 5.1 Using the ‘Technology as Experience’ Framework Introduction To show how the Technology as Experience framework (introduced in Chapter 5) can be used to think about and inform design, two case studies are presented here. Both used it to guide their initial ideas for the design of two different websites: (i) an online fundraising site and (ii) a site that reviews men’s clothing, intended to appeal to men who do not enjoy shopping. Both were written by students as part of a graduate
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CASE STUDY 5.1 Using the ‘Technology as Experience’ Framework Introduction To show how the Technology as Experience framework (introduced in Chapter 5) can be used to think about and inform design, two case studies are presented here. Both used it to guide their initial ideas for the design of two different websites: (i) an online fundraising site and (ii) a site that reviews men’s clothing, intended to appeal to men who do not enjoy shopping. Both were written by students as part of a graduate course
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product, service, individual, business, organization, or even a city is based on being perceived as unique. Look at any market leader and you’ll find they each own a place in the consumer’s mind. They have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based
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