What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM
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|Consumer Psychology and Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies
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Abstract Purpose – The purpose of this paper is to analyse the marketing strategy in China of the furnishing retailer IKEA in the context of standardisation and adaptation of marketing activities. IKEA’s strategy in China is compared to its corporate strategy throughout the rest of the world. Design/methodology/approach – The four P classifications are used as a framework to compare the central marketing strategies of IKEA with marketing strategies used in China. The paper builds on both primary and
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International Journal of Marketing Studies www.ccsenet.org/ijms On Komatsu’s Strategy of Distribution Channels in China ——Take Komatsu Excavators as an Example Sufang Zhang School of Economics and Management, Northern China Electric Power University #2 Beinong Road Deshengmenwai, Beijing 100022, China E-mail: zsf69826313@sina.com.cn Chenwei Fu School of Economics and Management, Northern China Electric Power University #2 Beinong Road Deshengmenwai, Beijing 100022, China E-mail: chin_hans@yahoo
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in this guide, but much of the discussion applies to both.) One of the most important ways is to assess the product's success in domestic markets. If a company succeeds at selling in a domestic market, there is a good chance that it will also be successful in markets abroad, wherever similar needs and conditions exist. In markets that differ significantly from the domestic market, some products may have limited potential. Those differences may be climate and environmental factors, social and cultural
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as China has become the world’s factory floor. This paper presents a case study of one of the most successful manufacturers in China, the Galanz Group, now the world’s largest microwave manufacturer. Based on theories of multinational corporations from emerging economies, the paper examines the process of Galanz’s integration into the global market. The company has developed unique competitive strategies that have made it a great success within China and in overseas markets. The Galanz model suggests
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in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK The International Review of Retail, Distribution and Consumer Research Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rirr20 Failure in international retailing: research propositions Steve Burt , John Dawson & Leigh Sparks a a b c Institute for Retail Studies, University of Stirling, Stirling FK9
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INTERNATIONAL MARKETING ASSIGNMENT Customer buying behavior in emerging markets is very different from the customer buying behavior in developed markets. In emerging markets the major share of theto the Bottom of the Pyramid (BoP). People belonging to the Bop represent economic group with low average incomes. They often earn less than $2 per day for them a key aspect in purchase decisions, therefore, is price and products that are affordable, simple and easily accessible. Let’s take the example
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Introduction Throughout this assignment, I hope to understand the importance of marketing for all business types, gain knowledge on the planning and developing of marketing products and services and the processes involved getting the product from business to consumer or business to business. What is Marketing? 'Marketing is the social process by which individuals and organisations obtain what they need and want through creating and exchanging value with others'. Phillip Kotler Markets
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UNIT 17: MARKETING INTELLIGENCE Written By: LO1: UNDERSTAND BUYER BEHAVIOUR AND PURCHASE MAKING DECISION 1.1 Describe the main stages of the purchase decision-making process for an individual consumer (i.e. business-to-consumer) Buyer Behaviour and Decision Making Process Customers go through five stages of decision making process in any kind of purchase. The diagram below summarises it. The above model is essential in making marketing decisions. Customer buying process starts
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