Corporate Partners Research Programme Harnessing creativity and innovation Kelly Drewery H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N Contents 1. Harnessing ‘creativity and innovation’: why the interest? 2. Harnessing creativity: sharing and generating ideas 2.1 Creativity in the organisation 2.2 Looking outside the organisation for creative ideas 2.3 Supportive and obstructive features for harnessing creativity 2.4 Work processes 2.5 Assessing creativity
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4:30 – 7:00 pm CLASSROOM: Aderhold Learning Center (Adhold) 212 OFFICE HOURS: Th: 1:30 pm – 4:30 pm or by appointment (email) 1 MGS 4000 VERSION 1.1 TENTATIVE COURSE SCHEDULE *Note: Schedules may change during the semester. In case of change, students will be notified in advance via email. Please check your email before coming to the class. Assignments Due (All Assignments Due By 2:00 PM) Content Covered In Class Date 8/26 - Read The Syllabus - Course Overview - Introduction
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Environmental scanning is a method of accomplishing this. Brown and Weiner (1985) define environmental scanning as "a kind of radar to scan the world systematically and signal the new, the unexpected, the major and the minor" (p. ix). Aguilar (1967), in his study of the information gathering practices of managers, defined scanning as the systematic collection of external information in order to (1) lessen the randomness of information flowing into the organization and (2) provide early warnings for managers
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The Broadstripe Service Guarantee Jochen Wirtz and Sven Tuzovic CASE STUDY C AS E 20 Cable companies traditionally focused on discounts for bundles of TV, Internet, and phone plans to win new customers instead of delivering great customer service. Broadstripe, a small cable company, launched a service guarantee with the aim of becoming the best-in-class service provider. Twenty months after the launch, Broadstripe’s management was reviewing the performance of the guarantee and had
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C AS E 20 The Broadstripe Service Guarantee Jochen Wirtz and Sven Tuzovic Cable companies traditionally focused on discounts for bundles of TV, Internet, and phone plans to win new customers instead of delivering great customer service. Broadstripe, a small cable company, launched a service guarantee with the aim of becoming the best-in-class service provider. Twenty months after the launch, Broadstripe’s management was reviewing the performance of the guarantee and had to decide what changes
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“Choosing one of the case studies that you developed within your group during the class. Explain the cause of the person’s symptoms and construct a hypnoanalysis treatment plan and required outcome. ” Introduction In this essay I will identify and explain the underlying issues which have caused the weight problem presented by Ms. B, as described in the case study below, and devise an appropriate hypno-analysis treatment plan for her, with an attached screed. I will also include the potential
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Business leaders often believe they must choose between analysis and intuition. “Design thinking” offers a third path. • Design thinkers observe the world, imagine alternatives and bring them into being. • Innovations start as intriguing “mysteries.” To unfold them, first develop workable “heuristics” and then derive predictable “algorithms.” • Think of the learning and discovery process as moving through a “knowledge funnel.” • People need analysis and creative thinking at different points in that funnel
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Introduction It is well understood now, after years of hesitation, that all organizations come to have a distinctive culture. This is that members of organizations come to have a system of meanings. Organizations, large and small, like individuals, get to have a personality that characterizes and differentiates them from others. Scholars have concluded that the organization is determining the influence of organizational culture holds similar members (Pride, Robert & Jack , 2009: 55). When an
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www.hbr.org Today’s central managerial challenge is to inspire and enable knowledge workers to solve, day in and day out, problems that cannot be anticipated. The Competitive Imperative of Learning by Amy C. Edmondson Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Competitive Imperative of Learning 10 Further Reading A list of related materials, with annotations to guide
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Institute Troy, New York 12180 Phone: 518-276-2933 Fax: 518-276-8661 Email:sandes@rpi.edu May, 2008 CURRENT POSITION ASSOCIATE PROFESSOR (with tenure). School of Management Rensselaer Polytechnic Institute, Affiliate of Sloan Foundation Industry Studies Centers Major Interests: • Innovation Management • Product Design, Marketing and Brand Management • Innovative Teaching Approaches (Multimedia Enhanced on campus and Distance Learning) AWARDS 1995 Boeing Outstanding Educator Award Hesburg Award
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