Vision ของ IKEA ที่ต้องการให้ผู้บริโภคสามารถออกแบบเฟอร์นิเจอร์ของตนเองได้อย่างอิสระ และเฟอร์นิเจอร์นั้นยังมีราคาถูกและสวยงามอีกด้วยจาก Vision ดังกล่าวจะสามารถกำหนด Mission ของ IKEA ได้ดังนี้"We not only build you furniture, but we build you home for your better everyday life.” IKEA ใช้กลยุทธ์ Penetration Pricing นั่นคือการตั้งราคาสินค้าต่ำกว่าคู่แข่ง 30% ถึง 50% ซึ่งราคาที่ต่ำกว่าของ IKEA ก็ถือว่าเป็น Competition Advantage ของบริษัท เนื่องจากไม่มีบริษัทไหนที่สามารถเลียนแบบสินค้าของ IKEA และขายราคาต่ำเท่า
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INTRODUCTION IKEA Group (IKEA) is a global retailer of Scandinavian designed furniture and accessories founded in Sweden in 1943. It has operations in 44 countries across Europe, North America, Asia and Australia and is headquartered in Delft, Netherlands. It employs 13000 people and sells 9500 home furnishing products in 298 retail stores worldwide. IKEA recorded revenues of $36101.5 million during the financial year ended in August 2012, an increase of 9.8% over 2011. IKEA offers a range
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Ikea Strategy in China I. Ikea strategy in China II. Comparison Supor, ASD and Ikea (regarding to cookware) Sources I. Ikea in China IKEA has been in the Chinese market for more than 10 years.
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How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the upcoming broadcast of the German video program? To tackle this knotty problem, it is highly recommended that IKEA should participate in the program. The first thing should be taken into account is that this documentary was produced by a noted German company, which further meant gaining high credibility and extensive influence too dangerous and can be harmful for Marianne Barner to underestimate
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1. What are the core competencies and end products of IKEA? How are they linked with each other? The most important core competencies for IKEA is that they design their own products to fit the customer criteria, they focus on low-price furniture, they also have an open-warehouse where their customers are able to choose their furniture and compare them to the competition. One of the end products of IKEA is that they provide ‘flat packaging’ furniture, so customers could easily transport the products
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My sub-question: How many types of sponsorship in business ? Discuss the following points for each source: i. For each source, provide the complete bibliography according to APA. < The Marketing Sponsorship Strategy> Hughes, G., & Fill, C. (2003). Marketing Communications 2005-2006 (Revised Edition ed.). Routledge. < Sponsorship for Business > Nufer, G. (2013). Ambush Marketing In sport (Illustrated edition ed.). Routledge. < The Business of Sponsorship> John M.Amis,T.Bettina Cornwell
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Professor Samios-Uy English 102-E1A October 22, 2007 Essay #4, Draft Title In Henrik Ibsen play “A Doll’s House, Norma Helmer, one of the main characters is a woman who does immoral and unjust actions in order to save her husband’s life and then realizes her actions were done under false pretenses. She thought that she has committed a crime for love and find out the she really does not know what love is. The other characters attitude in the story toward Nora plays a major role in understanding
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Kelly Elizabeth have got a mission of preliminary media budget range of $12.5 to $12.9 million, and sales budget of $4.85 to $5 million for fiscal 2006. Before Kelly Elizabeth’s presentation, Kelly Elizabeth and Grace decided to use the media vehicles in fiscal that was used in fiscal 2005, but Grace said that the cost of media advertising might grow two percent for fiscal 2006. They were not attending to hire new sales representatives in fiscal 2006. Kelly Elizabeth should propose three major
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5) Η εταιρεία επίπλων ΙΚΕΑ ιδρύθηκε το 1943 στη Σουηδία από τον Ingvar Kamprad. Η ιδεολογία που βρίσκεται πίσω από τη συγκεκριμένη επιχείρηση όπου στηρίχτηκε και ο ιδρυτής της είναι στο να φτιάξει μια εταιρεία επίπλων που να προσφέρει ένα ευρύ φάσμα ειδών οικιακού εξοπλισμού όπου να στηρίζεται στην άριστη ποιότητα και στην ανθεκτικότητα των επίπλων . Επίσης να προσφέρει χαμηλές τιμές ούτως ώστε η πλειοψηφία των ανθρώπων να μπορούν να ανταπεξέλθουν οικονομικά στο να τα αγοράσουν . Η εταιρεία στοχεύει
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Marketing Excellence IKEA Keadine Harris Columbia Southern University IKEA is doing a number of things to reach consumers in different market by offering a unique value proposition to consumers. One of the corner stone concept that IKEA exercise is offering low prices to its consumers which prompt them to buy. The company is able to offer these low prices because most of the items come in boxed and require the customer to assemble them at their comfort. By applying this concept results in
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