Unique selection and styles Wide variety of top name designers Weaknesses: High price point on merchandise Limited target audience Young consumers Opportunities: Expansion of US and International markets Exclusive Brand offerings Celebrity endorsements Industry Analysis: There has always been a market for the luxury clientele. All industries from cars to hair care offer a product or even an entire line to persons they consider exclusive or elite consumer. Luxury brands have been able to
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study is limited to USA, other parts give a unexplored market • Conclusion WOM is a good influencer for teen girls in the US region w.r.t. sports market 2. Dix, S., Phau, I., & Pougnet, S. (2010). “Bend it like Beckham”: the influence of sports celebrities on young
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FINDINGS. It is the primary task of public relations to build a strong relationships in order to promote the reputation of an individual, an organization, or an identity that relies on the public’s opinion for it to function. In order to do so, public relations people have to make sure that the messages being communicated to the public are aimed at acquiring allies and supporters. In Hollywood, public relations is a very useful tool in managing the reputation of personalities, especially so when
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troduction For the purpose of this presentation, I have chosen to use Apple Inc and Tesco PLC as case studies. During this presentation, I will explain what marketing is as well as how it can affect Apple and Tesco so that I can work towards the P1 of Unit 3 in Business Studies which is called 'Marketing'. Pricing Strategies Firms think very carefully about the price to charge for their products. There are a number of factors to take into account when reaching a pricing decision:
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Question no 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products
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The soft drinks industry is a highly competitive market and has a wide variety of products which are sold within this market. These include bottled water, carbonates, dilutables, still and juice drinks, fruit juice and smoothies and sports/energy drinks. From the 2012 UK Soft Drink Report it shows that the soft drinks industry has grown massively in value by 5.1% in 2011 which equates to £14.5 billion. Along with this consumption of soft drinks has risen by 0.7% to reach 14.6 billion litres. This
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Case Study 11.1 Red Bull: The global market leader in energy drinks is considering further market expansion November 16th, 2015 Executive Summary Red Bull, an original in the energy drink market, was founded in 1984 by marketing guru Dietrich Mateschitz and formula developer Chaleo Yoovidhya. The product is often used for boosting energy, increasing focus, and as a mixer for alcoholic drinks. Red Bull is well recognised for its extreme marketing strategies. For example, Red Bull has a
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MKTG203: Assignment 1 Thursday7.00_MR_17 New trends in consumer behaviour and brand personality have gained increased global attention, particularly in cosmetic products. This report will critically analyse the rapidly growing beauty and cosmetics market in China through the consumer behaviour concepts of consumer materialism and brand personality. Both of these aspects will be examined in relation to the similarities and differences present within the Australian
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Rotterdam School of Management, EUR, Consumer Behaviour Assignment [pic] Awesome Group name: Fantastic Four Group Members: Alice Wang (439394) Xiaolan Li (437239) Dian Pertiwi Sulistianingtyas (439376) Janosch Kluen (358959) Brand: ZARA Date: 29/09/2015 Table of Contents 1. Introduction 3 2. An ideal Brand Concept Map 3 3. Methodology 5 3.1 Consistency
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Levi Strauss & Co. An Analysis EEP 142 Group Project Young Lee James Moon Michael Lin Problem •The Levi Strauss company is experiencing losses and is continuing to under-perform in the denim jean market. •The firm faces the general problem of a dominant firm losing market share when more firms enter the market. Problem Background Successes Competition Solutions Responsibility Conclusion Q&A Background - History •The company was founded by Levi Strauss in 1853 primarily selling wholesale
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