company’s customers within the Beltway area. The primary target market that will be the focus of DRS Productions will be cable and satellite providers. Initially and more specifically Comcast Cable Communications will be our primary client. Presently, Comcast serves a total of 24.6 million cable customers (Comcast, 2008); DRS Production Inc. will position itself to potential clients as the go-to provider for self-help applications for their customers. 90% percent of calls routed to customer service are
Words: 1835 - Pages: 8
project decomposed of detail, time consumption, most accurate form of estimation, ensures every item is included. (High Accuracy, -10% to 15%) Value Engineering: Creative approach used to optimize project costs, save time, increase profits, improve quality, expand market share, solve problems and/ use resources more effectively. PERT+ CPM = used for project Life Cycle Costing: Includes total costs of creating and using the project during its useful life. Consider disposition costs of the product after
Words: 584 - Pages: 3
Planned Supply Chain and Total Quality Management Summary The benefits of using planned supply chain and total quality management and how to make them work for your company. Introduction Many companies work with no formal systems in their operational planning. This report looks at what these companies need to do to adopt planned supply chain and total quality management. It first defines the term supply chain management and total quality management and gives detailed descriptions
Words: 2656 - Pages: 11
Group Project MKTG204 Services Marketing Instructor: Bala Shankar 21 November 2012 Mateusz Dziekonski Ricarda Gründig Carina Pani Alina Schön Mateusz Walasinski Table of Content 1. Introduction 3 2. Business Overview 3 a. Company Background and History 3 b. Vision and Mission 4 c. Target Market 4 3. Methodology 5 4. Company Analysis 6 a. Search Criteria 6 b. Experience Criteria 7 Library 9 Recommendations regarding Library 11 Foodcourt 13 Recommendations
Words: 7792 - Pages: 32
Place (or distribution). As service sectors have become more aware of marketing, this marketing mix has been developed to also include: People, Process and Physical Evidence. Even if you think you only sell a product, so the original 4 Ps will suffice, it can be useful to think how much of a service element there is to your business. Indeed, the goods-service continuum demonstrates that very few products are purely goods and very few purely service. Goods Service Tangible Intangible
Words: 1025 - Pages: 5
effect that it will have within our new organization. Our organization will now be called Care Alliance International Systems. This memo will discuss how the merger will affect our organizational culture (on products and services), how organizational behavior affects overall quality, and how organizational behavior affects competition and human relations. In addition to that, this memo will review how job design, work processes, and performance expectations effect our organization. Lastly, this memo
Words: 1953 - Pages: 8
and Future of National Customer Satisfaction Index Models1 by Michael D. Johnsona2, Anders Gustafssonb, Tor Wallin Andreassenc, Line Lervikc, Jaesung Chaa a University of Michigan Business School, Ann Arbor, Michigan 48109-1234, USA b University of Karlstad, Service Research Center, 651 88 Karlstad, Sweden c Nowegian School of Management BI, P.O. Box 580, N-1301 Sandvika, Norway December 2000 PsycINFO classification: 3920 JEL classification: E21 Keywords: Customer satisfaction; Loyalty;
Words: 11517 - Pages: 47
International Journal of Bank Marketing Emerald Article: Does relationship marketing improve customer relationship satisfaction and loyalty? Andreas Leverin, Veronica Liljander Article information: To cite this document: Andreas Leverin, Veronica Liljander, (2006),"Does relationship marketing improve customer relationship satisfaction and loyalty?", International Journal of Bank Marketing, Vol. 24 Iss: 4 pp. 232 - 251 Permanent link to this document: http://dx.doi.org/10.1108/02652320610671333
Words: 10564 - Pages: 43
products and services assisted them in increasing their market share within the industry. Over the last couple of years, the competition has introduced several products and services that have challenged AT&T’s market share. And as we look towards the future we willingly accept that there is always room for improvement. Problem Statement We are focused on being the number one carrier in the United States and as we expand our 4g network we have discovered an issue in our quality measurements
Words: 3391 - Pages: 14
300 Abstract A strategy for competitive advantage and improving a business strategy are fundamental for improving a business overall, as competition, customers’ expectations, technology, type, and quality of products and services are changing in time. This paper is analyzing UMUC Haircuts’ cost leadership strategy and improvement of customer and employee scheduling process, following Porter’s Five Forces Model. UMUC Haircuts Stage 1 I. Introduction The paper is a business environment
Words: 1224 - Pages: 5