Business Horizons (2011) 54, 241—251 www.elsevier.com/locate/bushor Social media? Get serious! Understanding the functional building blocks of social media Jan H. Kietzmann *, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre Segal Graduate School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC V6C 1W6, Canada KEYWORDS Social media; Social networks; Web 2.0; User-generated content; Facebook; Twitter; LinkedIn; YouTube Abstract Traditionally, consumers used the
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5Frederick E. Webster, Jr. The Changing Role of Marketing in the Corporation New organization forms, including strategic partnerships and networks, are replacing sinnple market-based transactions and traditional bureaucratic hierarchical organizations. The historical marketing management function, based on the microeconomic maximization paradigm, must be critically examined for its relevance to marketing theory and practice in the 1990s. A new conception of marketing will focus on managing strategic
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employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Public relations is thought by many to be propaganda by a different name, ironically, the very term "Public relations" could easily be seen as a public relations ploy to make the idea of propaganda more acceptable. Public Relations is similar
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implications for conducting business within this country. What are the major elements and dimensions of culture in the United Arab Emirates? Communication The United Arab Emirates is a culture that has many unique elements and dimensions that define who they are. One of those elements is the communication. Although the official language
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123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson.edu market, one that is striving to transform its economy from being manufacturing-based to technology-based. The Chinese government has attached great importance to e-tailing in spurring economic growth and recently has released a series of policies to regularize and guide Internet and e-tailing development (6). Furthermore, China has overtaken Japan as the world's second-largest economy and is predicted
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“THE EFFECT OF STUDY HABITS OF SELECTED MARINE STUDENT TO THEIR ACADEMIC PERFORMANCE” A Research Paper Presented to the College of Arts Department In Partial Fulfillment of the Requirements for the Course English Presented To Sir. Joel E. Payapa, Ed.D Presented By Cercado, Joshua Kim T. Daniel, John Daniel M. De Guzman, John Odilon T. March 15, 2013 Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction
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Course Overview The objective of the subject is to make students conversant with a set of management guidelines which specify the firm’s product-market position, the directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firm’s business which provides a unifying theme for all its activities. Course Syllabus Group I: Defining Strategic
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1.1 *** introduction to the course Communication Notion The subject of communication is a fundamental one for business communication, because that is exactly the purpose, and the central concept. “Communication” goes from the lat. communication – message, transmission; communicare – to make common, to link, and to talk. The term communication is used for description of diverse processes, connected with information transmission, and for the verification of presence or absence of a relation
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Analyzing Due Process in the Workplace ELIHU M. GERSON AND SUSAN LEIGH STAR Tremont Research Institute Every office is an open system, and the products of office work are the result of decentralized negotiations. Changing patterns of task organization and alliance inevitably give rise to inconsistent knowledge bases and procedures. This implies that there are no globally correct answers to problems addressed by OIL%. Rather, systems must deal with multiple competing, possibly irreconcilable
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Teen pregnancy and resulting births pose many societal challenges, and as a result require the collective efforts of many to provide solutions. Teen pregnancy has been considered a "social ill" for centuries in the United States and has always challenged moral and ethical sensibilities. The economic costs of teens giving birth are significant, and there are many compelling reasons to reduce the teen pregnancy. Research shows that reducing the number of births to teens and increasing the age at which
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