Community based innovation: How to integrate members of virtual communities into new product development Johann Fuller · Michael Bartl · Holger Ernst · ¨ Hans Muhlbacher ¨ C Springer Science + Business Media, LLC 2006 Abstract Online consumer groups represent a large pool of product know-how. Hence, they seem to be a promising source of innovation. At present, except for open source software, little is known about how to utilize this know-how for new product development. In this article
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INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks
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Phillip Nelson Journal of Political Economy Vol. 78, No. 2 (Mar. - Apr., 1970), pp. 311-329 The psychoanalytic theories and philosophies of Freud have influenced not only psychology but also literature, social science, and medicine, as well as marketing. Freud stressed the unconscious nature of personality and motivation and said that much , if not all ,behaviour is related to the stresses within the personality’s three interacting sets of forces, the id ,igo and superego, interact to produce behaviour
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Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the
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Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of
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be translated into a business strategy, which serves to remind a company of its purpose. In an increasingly competitive global economy fuelled by technological advances, there is a seemingly prevalent idea that the customer is key and the use of marketing data is therefore crucial to a company’s success. However, the focal point is how a company can ensure their exposure to data is to be informed, not driven by data; and how the data can be used to the company’s advantage in order to achieve long
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A STUDY ON MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD. Submitted to Mohammad Nazmul Huq Assistant Professor Department of Business Administration (Marketing) Submitted by Md. Anowar Hossain ID: B.B.A - 027 07143 Department of Business Administration Stamford University Bangladesh This is to certify that Anowar Hossain, ID NO. -BBA-02707143, student of
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organizational stakeholders: i. Inside stakeholders ii. Outside stakeholders Inside Stakeholders i. Shareholders ii. Managers iii. Workforce Outside Stakeholders i. Customers ii. Suppliers iii. Government iv. Unions v. Community vi. General Public vii. Competitors STAKEHOLDER | CONTRIBUTION | INDUCEMENTS | INTERNAL | | | Shareholders | Money & Capital | Dividends and stock appreciation | Managers | Skills & Expertise | Salaries, bonuses
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Industrial Promotion and Technology Branch TECHNOLOGY PAPER SERIES 6/05 Technology Transfer and Trade: The Toy Industry in India UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION I N D U S T R I A L P R O M OT I O N A N D T EC H N O LO GY B R A N C H Technology Transfer and Trade: The Toy Industry in India TECHNOLOGY PAPER SERIES TPS 6/05 December 2005 UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2005 UNIDO Industrial Promotion and Technology Branch Technology
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IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 3, No 2, May 2012 ISSN (Online): 1694-0814 www.IJCSI.org 99 The Influence of Service Recovery Strategies on Word Of Mouth: Views of Mobile Phone Users Samsudin Wahab and Nor Sabrina Norizan Center of Applied Management Studies Faculty of Business Management, Universiti Teknologi MARA 42300 Puncak Alam, Selangor Abstract This study explores the relationship between perceived customer dimensions of justice and word of
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