Industry Analysis Soft Drinks

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    Water

    StrategicmanagementBottled water industry in 2006 Case 2. Summary• 1) Dominant Economic Features• 2) Drivers of change• 3) 5 porters analysis• 4) Key success factors• 5) Strategic group map• 6) Recommendations 3. 1)Dominant economic features1) Market Size and 2) Scope of compétitive Growth Rate: rivalry : 4. 3) Number of rivals : 5) Distribution channels :• Nestlè • wholesale clubs• Coca-Cola • supermarkets• Pepsi • discount stores• Groupe Danone • food store• Suntory Water Groups • supercenters

    Words: 447 - Pages: 2

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    Dr. Pepper Snapple Group

    Introduction Dr. Pepper-Snapple Group, Inc. 5301 Legacy Dr. Plano, TX 75024 Industry: Beverages (Non-Alcoholic) Sic Code: 2080- Beverages Major Products: Canada Dry (Ginger ale,) 7-up (lemon-lime,) A&W (Root beer,) Sunkist (Orange,) and Sun Drop (Citrus.) Competitors: Coca-Cola and PepsiCo. Stock exchange: 47.33 Ticker symbol: DPS Name of outside auditors: Deloitte & Touche, LLP SIC (Standard Industry Classification): 2080 Beverages * History: Today, Dr Pepper Snapple Group

    Words: 2880 - Pages: 12

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    Pepsico

    Professor: Malick Diarrassouba Module 3 final Project The beverage industry has undergone profane changes as health awareness among consumers has been on the rise. In the current challenging conditions for the beverage industry, PepsiCo has been taking aggressive steps to cut costs to support long-term earnings growth and reinvest savings in their business. As the company faces growing concerns in the carbonated beverage industry because of growing health awareness and obesity concerns, PepsiCo has

    Words: 1705 - Pages: 7

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    Midterm Social Media Case Study

    Midterm: Social Media Case Study Brief Company History Coca-Cola was first introduced to the market in 1886 and has since been the leader, manufacturer, distributor and marketer within the carbonated soft drink and syrup industry ever since. The worlds leading soft drink was developed by John Pemberton, originally designed to work simply as a carbonated machine. Later, the formula Pemberton created was sold in a pharmacy for a mere five cents a bottle and became a town phenomenon. Coca-Cola’s

    Words: 1040 - Pages: 5

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    Swot

    SWOT Analysis of Coca Cola Company 2014 The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands. Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011, Coca-cola was declared the world’s most valuable brand according to Interbrand’s best global brand. Most diversified range of products such as Cola-Cola Cherry

    Words: 859 - Pages: 4

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    Research Paper on the Marketing of Pepsi in Delhi Ncr

    sugar-sweetened carbonated drinks, consumption that may be associated with increased risk of type 2 diabetes and obesity. The aim of the study was to determine the availability, price and quantity sold of ‘Pepsi’ and ‘Coca Cola’ in their ‘regular’ and ‘diet’ forms in Delhi and London. Design: A questionnaire about the availability, price and quantity sold per day of both regular and diet Pepsi and Coca Cola was devised and piloted. Using this, a survey of food and drink outlets within a 100 m radius

    Words: 5969 - Pages: 24

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    Coffee Industry Strategy

    Content 1.0 Introduction 1 2.0 Coffee industry in the world 1 2.1 Driver and trend 1 2.1.1 Porter’s five forces model 2 2.1.2 PEST analysis 4 2.2 Growth of coffee industry 7 3.0 Coffee industry in the China 7 3.1 BCG matrix analysis 8 4.0 Conclusion 10 5.0 Reference 12 1.0 Introduction Currently, coffee has been a very popular product in the world as well as become a daily item in people’s life. They usually drink coffee in order to relax their mind and

    Words: 3103 - Pages: 13

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    Cola Wars

    Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around 10% as both U.S. and worldwide CSD consumption consistently

    Words: 14055 - Pages: 57

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    Effectiveness of Channel of Distribution of Pepsi Products in Patna

    Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B)

    Words: 10048 - Pages: 41

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    Coke

    PepsiCo looked mainly to its core product, carbonated fizzy drinks, but also diversified its product offerings. It bought Frito-Lay, the snack business in 1965, beginning its long history of diversification, to reduce its dependence on cola drinks. In 1993, it launched bottled water, Aquafina, and in 1998, it acquired Tropicana juice brands, placing it in a good position to benefit from rising consumer demand for healthier drinks. In 2001, it acquired Quaker Oats, the cereals and snacks business

    Words: 3101 - Pages: 13

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