...Marketing plan on real estate company ‘UNITECH’ | Module – GMSI 579 | MODULE LEADER: MR.ROHIT SINGH | | GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal | | | | EXECUTIVE SUMMARY: In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success. UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live. The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council. A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class...
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...project is submitted to Jagan Institute of Management Studies, New Delhi, as a part of fifth semester project for Bachelor of Business Administration Programme.” Mentor Achin Vasudev PREFACE The summer training programs are designed to give the practical knowledge of corporate world. Training is usually meant for such vocations where advanced theoretical knowledge is to be backed up by practical experience on the job and it is because of this reason that summer training programs are designed. So, that the future manager may be ready to take the future responsibilities. It was exactly in this context that I was privileged enough to join Bikano one of the good company in FMCG sector in the world. I gained lot of experience and confidence over the past eight week which will further help me to take the future responsibility in my professional life. During this period I was given to find out the “competitive analysis of packaged food industry in context of traditional sweets, snacks, namkeens opportunities and challenges ahead” and also the “Findings and Result of New Product Development”. In the training program I had tried my level best to arrange the work in systematic and chronological way. This endeavor work shall provide the Bikano marketing department, an idea about the market condition and the behaviour...
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...SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ....................................................
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...CHAPTER 1: INTRODUCTION AND RESEARCH METHODOLOGY Chapter 1: Introduction and research methodology 1.1 Introduction: The subject chosen for the project is consumer behaviour and a preference in the matter of retail stores. Sangam Direct is a non-store home delivery retail business under Wadhawan Holdings. It offers consumers the facility to place their orders through the Website or Phone and Sangam Direct will home deliver the products at the appointed date and time. This project will deal with understanding their existing consumers’ preferences and behaviour while food and grocery shopping which will help them to serve its customers in a better way by making the required changes in their way of working according to the responses recorded during the study. 1.2 Objectives of study: • To understand consumer profile. • To understand consumer preferences. • To know the frequency of purchase by the customers from Sangam Direct. • To obtain customer feedback for providing better service. • To provide recommendations to the company to provide greater satisfaction to existing customers to retain them. 1.3 Scope of Study: This study will provide us information on Sangam Direct’s existing customers’ profile with respect to their psychographics, behaviour and demographics. It will also provide Sangam Direct with information which can help them retain its customers by acting as per the customer feedback and suggestions which don’t cost much. It can also be used as reference...
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...Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc. A look at some factors that will drive growth in this sector: * Increasing rate of urbanization, expected to see major growth in coming years. * Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration. * Innovative and stronger channels of distribution to the rural segment, leading to deeper penetration into this segment. * Increase in rural non-agricultural income and benefits from government welfare programmes. * Investment in stock markets of FMCG companies, which are expected to grow constantly. Objectives The study aims at analyzing the working capital management of FMCG (fast moving consumer goods) Sector in India. The main objectives are: ...
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... | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X | | 2-2 Cultural Norms, Fair and Lovely, and Advertising | | | | X | X | | | X | | | X | X | | | | | | | | 2–3 Starnes-Brenner Machine Tool Company – To Bribe or Not to Bribe | | | | | X | | X | | | | | | | | | | X | | | 2-4 Ethics and Airbus* | | | | X | X | X | X | | | | | | X | | | | | | | 2–5 Coping with Corruption in Trading with China | | | | | X | X | X | | | | | | | | | | | | | 2–6 When International Buyers and Sellers Disagree | | | | | | | X | | | | | | | | X | | | | | 2-7 McDonald’s and Obesity | | | | X | X | | | | | | X | X | X | | | X | | | | 3-1 International Marketing Research at Mayo Clinic | | | | | | | | X | | | | | | | | | | | | 3–2 Swifter, Higher, Stronger, Dearer | | | | | | ...
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... * Upload * Browse * Go Pro * * * Email * Like * Save * Embed ‹ › /44 × * Related * More * Jewellery buying habits in Indian Women 2070 views * “A COMPARATIVE STUDY ON THE CONSUMER’S PREFERENCE TOWARDS BRANDED JEWELLERY … 2770 views * A project on consumer preference over branded jewellery and non branded jwellery… 12276 views * A project on consumer preference over branded jewellery and non branded jwellery… 4494 views * Final print out 1958 views * Gems and jewellery 1917 views * Tanishq the turnaround story 934 views * Consumer Buying Behaviour & Perception About Tanishq - The Jeweller 15609 views * Final ppt of marketing research on jwellery industry 2419 views * 542170 634210229644275000 241 views * tanishq 7413 views * Market review for tanishq presentation 7967 views * Trends In Jewellery 4955 views * Strategic Management 847 views * Glistening upturn in branded luxury jewellery 944 views * Copy of tanishq presentation 381 views * Diamond retailers 1467 views * Jems and jwellery.. 128 views * Ibef Jewellery 06 1902 views * consumer buying behaviour of branded and non branded jewellery 1399 views * GITANJALI BRAND BOOKLET 2012 170 views * Indian Jewelry Market: Trends & Opportunities (2012- 2017) 86 views * Jp tanishq imc 749 views * Titan Industries Limited 2463 views * Titan...
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...friends in my organization. Both of the above mentioned persons supported me incredibly and guided me with suggestions and probation’s for the betterment of my accomplished work. It has been of great learning to be on the job and doing the dissertation simultaneously, which enriched my knowledge and developed my outlook. I am looking forward to continued support from my friends and colleagues in future as well. Only with their encouragement and coorporation. SARITA KUMARI Contents Chapter 1: Introduction -Need of the study - Background Chapter 2: Research methodology -Objectives of the study -Research Methodology (sample size, instrument used, Methods of data collection) Chapter 3: Descriptive work of subtopic on study Chapter 4: Data analysis & Interpretation Chapter 5: Suggestions & Conclusions Chapter 6: Bibliography & Annexure SYNOPSIS TOPIC: - STUDY OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES. Chapter 1: INTRODUCATION:- What is supply chain management? Supply chain management is a process of strategically managing the procurement, movement and storage of...
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...9690010114 Yogendera sharma CONTRIBUTED PAPERS A41, Thursday, December 28, 4:00-5:30 P.M. Session: Case Studies - I Session Chair: Prashant Kulkarni Institute of Finance and International Ma 418 Global Marketing and Challenges for Future: Franchising in Banks K. Ravichandran, Gandhigram Rural University, drkravichandran@yahoo.co.in R. Muruganandham, Sudharsana Raamanujan, R, P. Nandakumar, M. Sasi Siddharth Thiagarajar College of Engineering, vr_muruganandham@hotmail.com, siddharth_mss@sify.com raamanujan@gmail.com, nandacivil@gmail.com The global economic scenario is undergoing a major innovative metamorphosis at a rate never experienced before. All organizations have their brands to face the global marketing challenges to secure a role of leader in this state of economic revolution. Our paper identifies the current marketing challenges and global economic threats for service industries. Besides our paper also explores the management strategies to overcome these challenges in the liberalized economy. The banking service is considered, where the franchising marketing strategies, introduction of new products and delightful customer service by new private sector banks and foreign banks pose a serious threat to the existence and survival of public sector banks profitwise. Hence our paper deeply discusses the benefits of e-banking with a view to minimize transaction cost cum operating expenses thereby increasing the overall net profit...
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...Impact of Organized Retailing on the Unorganized Sector Mathew Joseph Nirupama Soundararajan Manisha Gupta Sanghamitra Sahu May 2008 INDIAN COUNCIL FOR RESEARCH ON INTERNATIONAL ECONOMIC RELATIONS Foreword The retail sector is expanding and modernizing rapidly in line with India’s economic growth. It offers significant employment opportunities in all urban areas. This study, the second undertaken by ICRIER on the retail industry, attempts to rigorously analyse the impact of organized retailing on different segments of the economy. No distinction has been made between foreign and domestic players, in analyzing the impact of the increasing trend of large corporates entering the retail trade in the country. The findings of this study are based on the largest ever survey of unorganized retailers (the so-called “mom and pop stores”), consumers, farmers, intermediaries, manufacturers, and organized retailers. In addition, an extensive review of international experience, particularly of emerging countries of relevance to India, has also been carried out as part of the study. The study estimates that the total retail business in India will grow at 13 per cent annually from US$ 322 billion in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail sector is expected to grow at approximately 10 per cent per annum with sales rising from US$ 309 billion in 2006-07 to US$ 496 billion. Organized retail, which constituted a low four per cent of total retail in 2006-07, is estimated...
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...and predisposing the consumers to buy the brand that is being advertised. Over a period of time, advertising has been undergoing morphing changes slowly and steadily with multi-facet approach. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver (i.e., target market) is not in position to immediately respond to the message (e.g., seek more information). This too is changing. For example, in the next few years technologies will be readily available to enable a television viewer to click a button to request more details on a product seen on their favorite TV program. In fact, it is expected that over the next 10-20 years...
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...Introduction Indian Telecom Industry-Overview Indian telecom market is currently the most attractive telecom market with a lot of interest being shown by foreign players. Indian mobile industry is the fastest growing across the world adding 15-20 million new subscribers every month. The Indian telecommunication sector in India is the third largest sector across the globe and the second largest among the emerging economies of Asia. India's teledensity has improved from under 4% in March 2001 to around 71% by the end of March 2011. Cellular telephony has emerged as the fastest growing segment in the Indian telecom industry. The mobile subscriber base (GSM and CDMA combined) has grown from under 2 m at the end of FY00 to touch 812 m at the end of March 2011 (average annual growth of nearly 73% during this eleven year period). Fig1: India’s Wireless Subscriber base Circles | Number | in millions | Metros | 4 | 114 | A circles | 5 | 288 | B circles | 8 | 335.5 | C circles | 6 | 115 | The country was divided into 23 circles when the mobile phones were introduced in the country. Separate licenses were given out for each of the circles in 1994. The circles were classified as Metros, A, B or C depending upon the revenue potential for the circle with Metros & A...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...Accountants Price Waterhouse Coopers Pvt. Ltd. INTERNAL AUDITORS BANKERS Punjab National Bank Standard Chartered Bank The Hongkong & Shanghai Banking Corporation Ltd. The Royal Bank of Scotland Citibank NA HDFC Bank Ltd. IDBI Bank Ltd. CORPORATE OFFICE Dabur India Limited Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201 010, (U.P.), India Tel: 0120 - 39412525, 3982000 Fax: 0120 - 4374935 Website: www.dabur.com Email: investors@dabur.com REGISTERED OFFICE 8/3, Asaf Ali Road, New Delhi - 110002 Tel: 011 - 23253488 02 | Annual Report 2009-10 THE STORY BEHIND THE NUMBERS It is the number of years that define Dabur's journey of excellence. It is a legacy of dedication and commitment towards health & well-being of every household, making Dabur India one of the most trusted names and the world's largest Ayurvedic and Natural Health Care Company It is the number of Rupees Crore in Revenue that Dabur earned in the past one year. Riding on the strength of our R&D, marketing and manufacturing prowess, we have successfully created products to cater to the ever-evolving myriad needs of our consumers Dabur India Limited | 03 It is the number of times our sales have grown between 2001 and 2010. This three-fold increase reflects the speed and passion with which we brought excitement, freshness and sparkle to our consumers through a mix of new...
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